September 2, 2026

LLM Insights Enhancements

LLM Insights Enhancements introduce citation tracking and prominence scoring, so you see exactly how, and how well, your brand shows up across ChatGPT, Gemini, Claude, and Perplexity.

Details

Talkwalker's LLM Insights already shows you how your brand and your competitors appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity. This release adds three enhancements built from customer and UAT feedback: Brand Perspective for prompt setup, a Citations & Sources table, and two new metrics, Visibility Score and Average Position.

Mention Rate alone tells you whether your brand shows up in an AI answer, not how prominently, and you've had no way to see which sources shape what AI assistants say about you. Now you can see your brand's true competitive position with Visibility Score and Average Position, trace AI narratives back to their sources with the Citations & Sources table, and set prompts to match how your customers actually search, all at no additional cost.

Key Benefits

Measure brand prominence: Track Visibility Score and Average Position to see how strongly your brand stands out in AI answers, not just whether it appears.
Trace AI narratives to their source: Use the Citations & Sources table to see which domains and sources shape what AI assistants say about your brand.
Match real customer language: Set Brand Perspective so your tracked prompts reflect how people actually search, not agency phrasing.

How it Works

Using these enhancements is simple: they're active by default for existing LLM Insights customers, with no setup required. Brand Perspective, the Citations & Sources table, and the new prominence metrics work together to give you a fuller picture of your brand's AI presence.

Set Brand Perspective – Choose Customer or Brand phrasing before generating prompts, applied across all templates and custom prompts.
Explore citations – Open the Citations & Sources table to see citation position, frequency, and share of voice by domain.
Drill into sources – Click any citation count to view the specific cited URLs behind an AI answer.
Compare prominence – View Visibility Score and Average Position alongside Mention Rate and Share of Voice in your LLM Analytics Overview.

Together, these enhancements turn AI visibility from a guessing game into a measurable, source backed part of your brand strategy, helping you act on what AI assistants say about you instead of just wondering.

Visit the Help Center for additional details: Hootsuite , Lumen by Talkwalker.