PRESS RELEASES

Vancouver, BC, October 29, 2021— Hootsuite, the leader in social media management, and TINT, the enterprise User-Generated Content platform, have further expanded their partnership, empowering users to leverage Employee-Generated Content (EGC) through industry-leading platform, Hootsuite Amplify.

Hootsuite Amplify provides a sophisticated approach to boosting reach and brand awareness by encouraging employee advocates to find their voice on social. It is leveraged by leading organizations like Sodexo, Meliá Hotels, Ochsner Health, and Georgia State University to manage highly successful advocacy programs.

“There’s so much opportunity when it comes to Employee Advocacy,” said Brayden Cohen, Social Marketing and Employee Advocacy Team Lead at Hootsuite. “It’s not just about leveraging your workforce as a source to push out your company’s content, but an opportunity for your employees to be brand champions, content creators, and internal influencers.”

Through Hootsuite Amplify, organizations can provide employees with pre-approved social content that ensures messaging remains accurate, clear, and on-brand. With the new integration, teams can leverage EGC in employee advocacy initiatives and broaden their social reach.

“The Hootsuite Amplify and TINT integration takes Employee Advocacy programs to the next level by activating Employee-Generated Content (EGC) to create more impact and engagement,” added Cohen.

With Hootsuite Amplify and TINT together, users can now:

• Level up employee advocacy by diversifying content through authentic and engaging EGC

• Attract and retain top talent by highlighting EGC on social channels, career pages, and internal displays

• Improve employee sentiment by showing team members that their voices matter

Today, 33% of employees are already posting messages, pictures, or videos about their employer without any encouragement from their company, and on average an organization’s employees have ten times more combined followers on social media than the organization itself. Overall, messaging is re-shared 24 times more when distributed by employees instead of brand accounts, and that content is eight times the engagement of brand-shared content.

“Companies and employees alike have put a large emphasis on EGC through various social channels,” shared Vicky Reyes, Partner Marketing Manager at TINT. “With sweeping change towards work culture and how we as consumers view brands, employee advocacy and EGC will continue to strengthen the relationships between companies and their employees.”

Learn more about Hootsuite Amplify and TINT to attract top talent, engage and retain teams.