Libérez toute la puissance des réseaux sociaux avec Hootsuite gratuitement pendant 30 jours
Faites passer votre stratégie de médias sociaux à la vitesse supérieure grâce à un essai gratuit de Hootsuite. Gagnez du temps, élargissez votre portée et voyez le niveau de votre engagement monter en flèche grâce à un essai Hootsuite d'un mois entièrement gratuit. À la fin de votre essai, vous pouvez annuler ou choisir le forfait qui correspond à vos besoins. Aucun engagement.
Votre boîte à outils tout-en-un pour les médias sociaux
Cette publication ne va pas se faire toute seule. Encore que... Avec Hootsuite, vous pouvez planifier la mise en ligne à tout moment d'un nombre illimité de publications.
Tirez profit de données analytiques détaillées : le meilleur moment pour publier, vos publications les plus populaires, ou encore comment le nombre de vos abonnés évolue par rapport à vos concurrents.
Avec les forfaits gratuits et payants de Hootsuite, vous pouvez publier sur tous vos médias sociaux depuis un seul endroit. Affichez toutes vos publications sur tous vos médias sociaux dans la vue calendrier.
Mesurez la performance de vos publications et découvrez ce qui fonctionne le mieux pour vous. Utilisez les données analytiques pour booster la popularité de chaque publication.
Comparez les fonctionnalités Hootsuite
Legend Included with plan Not included with plan * Available with multiple users | Standard per user/month, billed annually | Le plus populaire Avancéper user/month, billed annually | Entreprise Contact for pricing |
|---|---|---|---|
General | |||
Connect accounts to publish, schedule, and manage all your content in one place. | 5 | Unlimited | Unlimited |
The number of users that can collaborate within your Hootsuite account. | 1+ | 1+ | 5+ |
Enable employee collaboration, streamline workflows, and manage permissions. | * | * | |
Customize what you get notified about so that you can focus on what matters to you. | |||
Publishing and content curation | |||
Draft, schedule, and publish posts to keep your content flowing. | Unlimited | Unlimited | Unlimited |
Schedule a post to multiple networks or customize your post for each network. | |||
See all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view. | |||
See when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics. | |||
Use OwlyGPT to generate social posts, campaign strategies, insights and more in your brand voice and based on the latest trends and conversations on social. | |||
Let AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays. | |||
Améliorez et affinez vos publications avec l'IA OwlyWriter. Corrigez l'orthographe et la grammaire, optimisez la longueur de votre sous-titre, changez le ton ou rendez votre publication pertinente. | |||
Automatically generate hashtags based on your content as you draft posts. | |||
Access Canva’s design templates or create new visuals directly in Hootsuite. | |||
Recherchez des images et des GIF libres de droits pour vos publications sur les réseaux sociaux directement dans la bibliothèque multimédia Hootsuite. | |||
Easily export your social media calendar as a .csv or .pdf file to share with others. | |||
Keep your brand voice consistent by allowing team members to approve posts before publishing. | * | ||
Empower collaboration through conversation, mentions, and notifications on your social posts. | * | * | |
Créez un lien personnalisé dans la page Biographie et générez du trafic depuis les médias sociaux vers vos sites Web. | |||
Use Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file. | |||
Raccourcissez vos liens (liens Ow.ly) pour que vos messages soient plus clairs et pour économiser des caractères dans vos sous-titres. | |||
Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. | |||
Set up link setting presets to automatically shorten and track links. | |||
Use the Bitly link shortening and management platform with Hootsuite. | |||
Pause your scheduled posts to revise, edit, or reschedule for later. | |||
Optimize your images and videos with built-in editing and sizing tools without leaving Hootsuite. | |||
Streamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse. | |||
Select the specific audience who can see your Facebook or LinkedIn Page posts. | |||
Consultez les sujets tendance par intérêt ou utilisez la recherche rapide pour voir de quoi les gens parlent en ce moment. De plus, configurez des flux de recherche pour suivre des tendances et identifier des contenus à partager sur les médias sociaux. | |||
Measure and compare campaign performance using predefined tags on all posts. | |||
Analytics | |||
Pick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team. | |||
Suivez les performances sur les réseaux sociaux grâce à des modèles de rapports prédéfinis, notamment des rapports sur la croissance de l'audience et l'engagement des utilisateurs. | |||
Find out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best. | |||
A side-by-side comparison of the most important metrics for all your social networks. | |||
Discover how you compare with others in your industry and find smart new ways to improve. | |||
Compare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more. | 5 competitors | 20 competitors | 20 competitors |
See when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal. | |||
Consultez un instantané hebdomadaire ou mensuel de vos performances sur les médias sociaux (Facebook, Instagram et LinkedIn). | |||
Get insights and recommendations to improve your social performance score and drive more impact from social. | |||
Track team metrics to monitor customer response and resolution times. | |||
Leave notes on reports to ask team members questions, provide context, or highlight specific results. | |||
Add your brand logo or image on your analytics reports. | |||
Export your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account. | |||
Automatically set up an emailed report schedule to keep track of important metrics. | |||
Export your analytics reports in .csv or .xlsx. | |||
Share reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time. | * | * | |
Send analytics reports to an external email address on a set schedule. | |||
See how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic. | |||
Messaging and customer service | |||
Gérez les conversations publiques et privées sur les médias sociaux en un seul endroit. | |||
Configurez des messages directs automatisés de sorte que lorsqu'un utilisateur commente un mot-clé spécifique sur votre publication Instagram, il reçoive automatiquement un message direct. | |||
Use saved replies to quickly respond to common customer messages. | |||
Set up auto-responses based on keywords and your business hours to save time and keep your inbox tidy. | |||
Assign messages to a specific agent or team to route them to experts and provide customers with consistent experiences. | * | * | * |
Use tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow. | |||
Use topics help group, route, and prioritize conversations in the queue. | |||
Control the conversations that teams have access to so that team members can resolve conversations more efficiently. | * | * | * |
Track team metrics to monitor customer response and resolution times. | |||
Recherchez facilement des conversations, des mots clés dans les messages ou des contacts. | |||
Une gestion centralisée des conversations publiques, privées, organiques et de type dark posts | |||
Automatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox. | |||
View a customer's conversation history across networks and see if they've been working with another agent. | |||
Set your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs). | |||
Avoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing"). | * | * | * |
Engage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers. | * | * | |
Auto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more). | |||
Prompt agents to select a reason or topic or leave a comment when they resolve conversations. | |||
Auto-assign messages to the right individuals so customers get quicker responses from the right people. | * | * | |
Measure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation. | |||
Create and export .csv file reports with up to 18 months of your inbox data. | |||
Build stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together. | |||
Provide 24/7 support for high-volume questions with a generative AI chatbot. | |||
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks. | |||
Automatically generate AI-powered smart replies that your agents can use to create on-brand, context-aware responses to social media comments, mentions, and messages. | |||
Social listening | |||
Search trends and mentions from the past 7 days across select websites and social media channels. | |||
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels. | |||
Comparez la façon dont votre marque ou un sujet spécifique ressort en ligne par rapport à vos concurrents ou à des sujets concurrents. Évaluez l'opinion, le nombre des mentions, l’engagement et plus encore. | 2 | 5 | 5 |
Analysez des données et des conversations approfondies à l'aide de résumés condensés dans un format facile à lire. Blue Silk™ AI est une IA propriétaire conçue spécifiquement pour l'écoute des réseaux sociaux. | |||
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement. | |||
Detect your visual brand presence online, including logos in images, photos, and videos. | |||
Détectez les pics de volume, d'engagement et de portée au fil du temps et obtenez des informations sur les raisons de l'augmentation de l'activité. | |||
See how your search results change over time, with up to 13 months of historical data. | |||
Recherchez des sites d'actualités, des newsletters, des blogs, des forums, Facebook, X, BlueSky, YouTube, Quora et des podcasts. | |||
Easily export attractive reports in .pdf or PowerPoint format to share with team members. | |||
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic. | |||
Search trends, mentions, and data from the past 13 months. | |||
Recherchez les tendances et les mentionner dans toutes les sources de données de base ainsi qu'Instagram, Threads, LinkedIn, Reddit, BlueSky, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line, et plus encore. | |||
Get notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more. | |||
Programmez des rapports pour vos recherches enregistrées. | |||
Campaign and ad management | |||
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X. | |||
Analyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X. | |||
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X. | |||
Turn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite. | |||
Turn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook and Instagram ads by setting criteria that determines which posts to automatically boost for you. | |||
Get more out of social media | |||
Empower employees to share your posts across their own social networks. | |||
Understand, improve, and showcase the business value of social media. | |||
Empower your teams with Hootsuite’s social and messaging engagement platform. | |||
Surveillez les données provenant de plus de 150 millions de sources et dans 187 langues, afin de repérer les opportunités et d'agir plus rapidement. Configurez des rapports et des alertes de données en temps réel pour rester informé des mentions critiques. | |||
Provide 24/7 support for high-volume questions with a generative AI chatbot. | |||
Monitor brand reviews alongside social mentions in Hootsuite. | |||
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks. | |||
Access and security | |||
Control which features and social accounts your team members have access to. | * | * | * |
Set custom user permissions to control which features and social accounts your team members have access to. | * | * | |
Get access to all your Hootsuite products with one username and password. | |||
Intégrez le logiciel de conformité pour une gestion automatisée des risques. | |||
Training and success | |||
Get resources that help you use Hootsuite to achieve your business objectives on social. | |||
The ultimate service for organizations to get more from social. Get 1:1 coaching, customized onboarding, full access to Hootsuite Academy, and more. | |||
Consulting, customized training, and specialized onboarding. | |||
Véritable gain de temps, l'application accélère considérablement la planification et la publication de contenus sur les médias sociaux. Elle permet aux petites entreprises de conseil comme la mienne de toucher un public beaucoup plus large.
Roy Beasley
Small Business Consultant
Questions fréquentes
Est-ce que Hootsuite est gratuit ?
Vous pouvez essayer n'importe quel forfait Hootsuite gratuitement pendant 30 jours. Pour continuer à utiliser Hootsuite après la fin de votre essai, il vous suffit de passer au forfait Hootsuite payant qui vous convient.
Recevrai-je une notification avant la fin de la période d'essai ?
Oui, vous recevrez une notification par e-mail avant la fin de votre période d'essai. Vous pouvez passer à un nouveau forfait ou annuler à tout moment pendant votre essai gratuit de 30 jours pour éviter d'être facturé.
Mon essai sera-t-il facturé ?
Non. Vous ne serez pas facturé avant la fin de votre essai gratuit. Lors de l'inscription, la date de fin de votre essai vous sera communiquée. Vous pourrez ainsi annuler ou passer au forfait supérieur à l'avance. De plus, nous vous préviendrons une semaine avant la fin de votre essai.
Quels moyens de paiement acceptez-vous ?
Nous acceptons les cartes Visa, MasterCard, Discover et JCB ainsi que les paiements via PayPal. Pour les personnes disposant d'un forfait Business ou Enterprise, nous pouvons établir des factures. Ces dernières peuvent être réglées par carte bancaire, chèque, virement ou via un paiement ACH.
Est-ce que Hootsuite propose des réductions aux organismes à but non lucratif ?
Oui, les organismes à but non lucratif peuvent bénéficier d'un forfait Professional ou Team à prix réduit. Pour savoir si votre organisme est éligible, cliquez ici.
Devenez un super-héros des médias sociaux avec Hootsuite
Tous les héros ne volent pas et ne grimpent pas sur les bâtiments. Certains sauvent la situation grâce à Hootsuite, le premier outil de gestion des médias sociaux. Profitez d'un essai gratuit de 30 jours.