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Hootsuite Awarded ‘Best External Marketing Rollout’ by 2022 Products That Count Awards

Vancouver, BC – March 18, 2022 Hootsuite announced today that it has been awarded the title of ‘Best Rollout External Marketing’ in the Informed ‘Go-To-Market Strategy’ category of the 2022 Product Awards. 

This award was presented by Products That Count, in partnership with Mighty Capital and Capgemini, as part of the 2022 Product Awards—an event hosted to celebrate the tools that help support Product Managers. Nominees were chosen by Products That Count’s product manager network, and winners were chosen by an independent Awards Advisory Board composed of top product leaders.  

“We are thrilled to be recognized as a leader in the roll-out of external marketing by Products That Counts”, said Christine Buck, Vice President of Product Marketing and Brand, Hootsuite. “At our core, we believe that social is one of the most effective, accessible, and inexpensive brand-building channels, and this award validates our efforts of driving this belief to enable organizations in their efforts to market their products and services.” 

Hootsuite’s Digital 2022 report found that 76.1% of internet users aged 16 to 64 are using social media platforms to find information about brands and products. Increasing brand reach is a foundational piece of the customer acquisition process.Hootsuite enables organizations to understand, discover and build audiences into engaged, loyal communities of advocates by listening to them, educating and inspiring them with the right content, and engaging with them on their terms, where they are—on social. 

“Hootsuite has shown our community what it takes to be at the forefront of the revolution we call the Age of Product,” said SC Moatti, founder of Products That Count and the Product Awards. “This award is a testament to the innovation, focus, and transformation this team has made at the dawn of a new era in tech.”

About Hootsuite

Hootsuite is the global leader in social media management. With approximately 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. 

Hootsuite’s unparalleled expertise in social selling, social customer care, and social media management empowers organizations to strategically grow their brands, businesses, and customer relationships with social. 

 Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide. 

To learn more, visit

About The Product Awards

The Product Awards, produced by Products That Count in partnership with Capgemini and Mighty Capital, celebrate the best products for product managers. Based on insights from thousands of product managers, the Product Awards showcase product managers’ favorite products within five distinct categories: Informed Go-to-Market Strategy, Delightful User Journey, Level Up Scale & Complexity, Responsive Product Accountability, and Empower the Whole Human. These categories were defined by our independent Awards Advisory Board, which is composed of five of the brightest product leaders around. Each category features four relevant superpowers. Learn more at 


Hootsuite Media Team