Skip to content
Woman in yellow blazer at red laptop with social media analytics showing 96% growth and 2.5K unique mentions.

Drive real business impact with the world’s deepest social intelligence and management platform

  • Adobe logo
  • Clorox logo
  • Adidas logo
  • Longchamp logo
  • McCormick logo
  • Nestle logo
Adobe logo
Clorox logo
Adidas logo

See risk, prove impact, and spot opportunity

Schedule, engage, monitor, and analyze social media posts so you know exactly what’s driving revenue.
Plus, protect your brand with world-class social listening.

Stay one step ahead of negativity and misinformation with real-time mention alerts, sentiment tracking, and predictive crisis monitoring. Track mentions across 30+ social media networks, 300+ review sites, and 150+ million websites.

Track hundreds of social media metrics and grow faster on social with custom reports and report templates, industry and competitor benchmarking, report scheduling and exporting, paid and organic performance reporting, and more.

Know your market inside and out with AI-powered market research tools. Monitor millions of real-time conversations and uncover deeper audience demographics, conversation forecasts, and review themes.

Schedule or publish social media posts across social media networks in one place. Instantly generate brand-approved captions, video scripts, creative briefs, and messages. Generate brand-approved copy and images or use built-in Canva and Adobe Express templates.

Hootsuite dashboard showing Starbucks brand engagement, media mentions, and reputation metrics across outlets like CNN, BBC, and Fox.
Hootsuite analytics dashboard showing engagement metrics, line charts comparing competitors, and owned vs earned media bar charts.
Hootsuite dashboard showing a Future of Driving trends analysis bubble chart with Electric Vehicles, Hybrid, Tesla, Hydrogen, and Conventional categories.
Hootsuite dashboard showing a post creation interface with a woman's photo, Canva editing option, and social media ad templates.

What can Hootsuite do for you?

46%
Barceló Hotel Group used Hootsuite to centralize their brand strategy, deliver better customer care, and grow new followers by 46%.
Source
$1.5m
DaVita saved an equivalent of $1.5 million in ad value with the help of Hootsuite Amplify and their team of employee ambassadors.
Source
31%
Mapfre grew their online interactions by 31% using Hootsuite Enterprise to consolidate their account management to a single platform.
Source
Line graphs and emoji feedback indicators showing trending data and sentiment analysis with happy and sad face ratings

See what’s trending on social media right now

Instantly view what's trending on social media today with our free trend analysis tool. See trending topics and hashtags by type, industry, and region.

Save time, simplify, and grow faster on social media

Hootsuite is designed to help you manage social media faster, smarter, and with way less effort. 

Audience engagement dashboard with donut chart beside two Pillpop supplement bottles, showing content stats and a scheduled post card.

Boost engagement, reach, and follower count with less effort

See the content that brings in the most engagement and revenue and measure how you’re performing against your competitors. Plus, get personalized suggestions for how to win in your industry. And, with reports that show you the best time to post for every network, you can say goodbye to hop-scotching between network tabs for good.

Social media management UI showing comment reply templates, scheduled posts grid, and an Instagram self-care product post.

Respond to social media messages and comments in one place

Bring all your engagements to a single inbox for private and public messaging. Reply to DMs and comments faster with saved and suggested replies, automated Instagram DMs, and message routing. Tackle your inbox as a team with message assignments, internal notes, and more.

A social media analytics dashboard showing key metrics, channel growth stats, and top health-related themes like Wellness and Healthcare.

Stay ahead of the latest trends and boost your chances of going viral

Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends. You can also search by topic, company, and hashtag to discover what’s getting the most action in your niche.

A smiling doctor in blue scrubs beside social media analytics dashboards showing engagement charts and 15% growth vs competitors.

Beat your competitors to the next big thing

Track the performance, posting frequency, and strategies of your competitors across all media. Keep an eye on the public’s perception of your competitors with thorough sentiment analyses that show what people think and say about your brand and competitors. 

Social media publishing tool showing a post composer with platform icons and a green job ad card reading Join our team.

Turn passionate employee advocates into engagement and reach

Don’t miss out on your greatest untapped growth lever — employee advocacy. Hootsuite Amplify provides your team with pre-approved, on-brand content for your employees to share across their social networks in seconds. 

Why Hootsuite?

Don’t worry, we won’t make you read our 2,000+ five-star reviews. A few highlights: superior customer service, top-notch security features, and the best blog, webinars, and social media academy in the industry.

18 years and 25 million users

Hootsuite was the first, and we’re still the most popular 18 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

The ultimate AI for social media

Hootsuite helps you automate every part of social media management and social listening. Create, enhance, and distill millions of data points into digestible summaries.

The largest library of integrations

Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).

Nasdaq billboard in Times Square displays Hootsuite's G2 Best Software award, with soccer imagery on adjacent screen and award badges below

Hootsuite is G2's #1 best software product for 2026

Our customers ranked us #1 across multiple G2 categories this year, including Best Software Products and Best Marketing Products. G2 is one of the largest independent software review platforms, driven by verified customer reviews.

See how brands grow with Hootsuite

Woman in straw hat relaxing by turquoise pool with tropical breakfast tray featuring fresh fruits and tea
Barceló Hotel Group logo

A global hospitality leader scales a unified social strategy across 250+ accounts

46%increase in new followers after one year
30%reduction in reporting time
Group fitness class participants exercising in a modern gym with blue neon lighting and weight racks along the wall
The Gym Group logo

The Gym Group empowers hundreds of local gyms with Hootsuite

240+gyms onboarded to Hootsuite in just five months
7+%engagement rate (double the industry average)
Professional with curly hair and glasses smiling while holding a mobile device against modern office building backdrop

A global insurance provider drives millions in business impact with social

$42.7mrevenue generated via new customers acquired through social media
$24.8mcost savings through operations efficiency

Follow us on social. It's where we thrive.

TikTok screenshot with Owly and words that read "Good riddance. You know who we're talking about."
hootsuite avatar@hootsuite
tiktokWhite
tiktokWhitehootsuite avatar
hootsuite avatar

Hootsuite

Dec 29, 2025

share this linkedin

What’s your “sorry not sorry” as a marketer?

hootsuite avatar

Hootsuite

Jan 05, 2026

share this linkedin

Sending you all positive vibes on this first Monday of 2026 🌟 (No circle-backs yet, we hope)

Job listing for Culture and Social Listening Lead position at Not Real Company in Seattle, showing key responsibilities and salary range
hootsuite avatar@hootsuite
instagram
instagramhootsuite avatar
Professional in white collar shirt against red background with "Social Media Trends" text and Hootsuite logo, modern design with dotted elements
hootsuite avatar@hootsuite
instagram
instagramhootsuite avatar
A tweet from Hootsuite showing their New Year's resolution: "Close. My. Tabs." with the Hootsuite owl logo in coral red.
hootsuite avatar@hootsuite
instagram
instagramhootsuite avatar
Owly TikTok thumbnail
hootsuite avatar@hootsuite
tiktokWhite
tiktokWhitehootsuite avatar
TikTok screenshot with Owly and words that read "Good riddance. You know who we're talking about."
hootsuite avatar@hootsuite
tiktokWhite
tiktokWhitehootsuite avatar
hootsuite avatar

Hootsuite

Dec 29, 2025

share this linkedin

What’s your “sorry not sorry” as a marketer?

hootsuite avatar

Hootsuite

Jan 05, 2026

share this linkedin

Sending you all positive vibes on this first Monday of 2026 🌟 (No circle-backs yet, we hope)

Job listing for Culture and Social Listening Lead position at Not Real Company in Seattle, showing key responsibilities and salary range
hootsuite avatar@hootsuite
instagram
instagramhootsuite avatar
Professional in white collar shirt against red background with "Social Media Trends" text and Hootsuite logo, modern design with dotted elements
hootsuite avatar@hootsuite
instagram
instagramhootsuite avatar
A tweet from Hootsuite showing their New Year's resolution: "Close. My. Tabs." with the Hootsuite owl logo in coral red.
hootsuite avatar@hootsuite
instagram
instagramhootsuite avatar
Owly TikTok thumbnail
hootsuite avatar@hootsuite
tiktokWhite
tiktokWhitehootsuite avatar
Woman in orange blazer holding folders, surrounded by a growth chart showing 96% growth and a laptop screen displaying a website.

Unlock insights tailored to your business

Get your zero-risk trial to see how Hootsuite powered by TalkwalkerAI can power brand growth with the industry’s deepest insights.

Owly mascot

The Perch newsletter: Get smarter about social.

The Perch is your inside source for what’s happening in social media — and why it matters to you.

* indicates required fields