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Product Updates

New features, fixes, and other improvements to help you get the most out of Hootsuite
September 25, 2025
New
Hootsuite Dashboard

Bluesky publishing

Whether you’re growing a new audience on Bluesky or bringing an established one along for the ride, now you can plan, schedule, and publish Bluesky posts directly in Hootsuite. Draft content in seconds with OwlyGPT, keep a pulse on audience sentiment in Listening, and keep your social calendar in sync across all your channels.

September 24, 2025
Improved
Hootsuite Dashboard

Inbound reactions for DMs

After you send a DM, you'll be able to see in the conversation when the recipient reacts to your message.

September 22, 2025
Improved
Hootsuite App Directory

A fresh look for the Hootsuite App Marketplace

We’ve modernized Hootsuite's app marketplace website at http://apps.hootsuite.com.  Find social media apps and extensions that integrate with Hootsuite's dashboard to customize and enhance your social media activities.

September 18, 2025
New
Hootsuite Dashboard

TikTok Business Messaging has officially landed in your Hootsuite Inbox!

You can now receive and reply to TikTok messages alongside your other social conversations — fast, seamless, and all in one place. Available to Business Accounts registered in countries across North & South America, Asia, Africa, and Australia.

Improved
Hootsuite Dashboard

Edit scheduled reels for Facebook and stories for Facebook & Instagram

You can now edit Facebook reels on mobile and publish them via the mobile notification flow. Scheduled stories can also be updated by duplicating them from Plan, making edits, and rescheduling—no need to start from scratch.

September 16, 2025
Improved
Hootsuite Dashboard

Instagram feed, reels, and story previews updated

We’ve enhanced post previews in Hootsuite with updated styling for mentions and hashtags across all previews, plus improved Instagram feed posts, reels, and story previews.

September 15, 2025
New
Hootsuite Listening

New Snapchat data in Listening

Now you can monitor public Snapchat Public Creators content matching your search query — including stories, saved stories, and spotlights — in Topic Insights and Quick Search.  The data includes post-level metrics such as shares, replies, favorites, and more, giving you a comprehensive view of relevant conversations related to your search.

September 9, 2025
Improved
Hootsuite Dashboard

Create Amplify content from Posts in Plan

You can now select and send specific content from Plan to Amplify using the new “Send to Amplify” button, making it easier to share posts with your advocates.

September 4, 2025
New
Hootsuite Dashboard

Improved report legibility in Analytics

We’ve enhanced the color range and contrast in Analytics to make reports and report settings easier to read and use.

August 26, 2025
Improved
Hootsuite Listening

New sentiment widgets available

Quickly gauge audience mood with a new Net Sentiment KPI widget, and track how it shifts over time with a Net Sentiment Overtime widget. 

Improved
Hootsuite Listening

New Potential Reach widget in Listening

The new Potential Reach widget replaces the Authors metric in Key Metrics across Quick Search and Topic Insights, while Authors remain available in the Influencers section.

August 14, 2025
Improved
Hootsuite Dashboard

Authentication of AI-generated images

OwlyGPT's AI-generated images (beta) now contain a machine-readable marker. Users can upload their OwlyGPT images to authentication tools which will detect and verify the images were AI-generated.

July 30, 2025
Improved
Hootsuite Dashboard

Updated dimensions for Instagram videos

We’ve increased the number of video aspect ratios available for Instagram, giving you more flexibility with the feed videos and Reels you can schedule and publish in Hootsuite. 

July 28, 2025
Improved
Hootsuite Dashboard

Interface improvements to Inbox 2.0

We’ve made improvements to Inbox 2.0, including a unified toolbar, message preview updates, a simpler resolve button, and clear labels for public vs. private messages

Improved
Hootsuite Listening

Enhanced AI query builder

You can now save time by easily generating high-quality queries — improving insight accuracy and accelerating decision-making. New predefined prompts and guided query refinements help you quickly iterate for better results.

July 22, 2025
Improved
Hootsuite Dashboard

Add video asset to the Content Library

We’ve enhanced the Content Library to allow for more content types and bigger file sizes. You can now add and store MP4 and MOV videos up to 1GB each. We’ve also doubled the maximum file size to upload images and GIFs to 20MB.

July 15, 2025
New
Hootsuite Amplify

Schedule LinkedIn reposts in Amplify

You can now schedule LinkedIn reposts in Amplify like you can with regular posts. This saves you and your team time and the need to manually follow up on reposts.

July 14, 2025
New
Hootsuite Dashboard

Create content from a URL with OwlyGPT (beta)

Generate social posts instantly by simply providing OwlyGPT with a webpage link. This new feature streamlines your workflow by pulling information directly from any specified URL.

Improved
Hootsuite Dashboard

Longer captions for X (Twitter) Premium users

Users with an X (Twitter) Premium account can now publish posts up to 25,000 characters in Hootsuite.

Improved
Hootsuite Dashboard

Threads image limit increased

You can now include up to 20 images in your Threads posts, an increase from the previous limit of 10. This gives you more flexibility to share richer visual content with your audience.

July 9, 2025
New
Hootsuite Mobile App

Facebook Reels & Stories mobile publishing workflow

Hootsuite now supports the mobile publishing workflows for Facebook Reels and Facebook Stories. You can create and schedule your content in Hootsuite and get a push notification from the Hootsuite mobile app prompting you to complete the post in the Facebook app, where you can add final touches.

July 8, 2025
New
Hootsuite Dashboard

LinkedIn Profile metrics added to Analytics and Amplify Analytics

Track LinkedIn profile metrics that matter, including new follower insights, detailed post and video performance metrics, and more.  Whether you’re growing your personal brand or tracking ROI, these insights help you prove your impact and optimize your strategy.  

July 7, 2025
New
Hootsuite Listening

Instagram catalog now available in Listening

Gain direct access to content from 150,000 public Instagram pages through Listening — no authentication or setup needed. Posts matching your monitored topics will seamlessly appear in your Listening project.

July 4, 2025
Improved
Hootsuite Dashboard

Publish high-quality LinkedIn videos without frame rate limits

When publishing a video to a LinkedIn Page, you can now upload videos with no restrictions on frame rate. This allows you to maintain the original quality of your videos.

Improved
Hootsuite Dashboard

Extended LinkedIn video duration for Pages

You can now publish longer, more comprehensive video content on LinkedIn Pages, with the maximum duration extended to over 29 minutes. This enhancement supports in-depth storytelling, webinars, and tutorials, enabling you to share valuable content directly from Hootsuite and enhance your content strategy.

July 2, 2025
New
Hootsuite Amplify

Enhanced Amplify program metrics

  • Hootsuite Analytics will include post-level metrics for Facebook Pages, Instagram Business, X, LinkedIn Pages, and LinkedIn profiles.

  • Gain deeper insights into your advocate and social seller social media content performance.

  • Measure the impact Amplify has on your social media results.

  • Team, Members, and Topic breakdown will be possible on the Post-level and Advocacy metrics.

June 30, 2025
Improved
Hootsuite Inbox

Express sentiment with expanded reactions in Inbox 2.0

You can now react to messages in Inbox 2.0 with a wider range of icons. This update allows you to express sentiment and engage with content more effectively than before.

June 25, 2025
Improved
Hootsuite Dashboard

Generate text from images with OwlyGPT (beta)

You can now upload an image to OwlyGPT and it will generate relevant text or content — such as captions or descriptions — based on the image.

Improved
Hootsuite Dashboard

Generate images with OwlyGPT (beta)

You can now quickly and effortlessly generate and download unique, on-brand images directly in OwlyGPT.

New
Hootsuite Dashboard

AI-generated alt-text now available

Automatically generate descriptive alt-text for your images with AI. Simply upload an image in Create and choose from multiple AI-generated options.

June 17, 2025
Improved
Hootsuite Listening

Facebook and Instagram carousel tracking

Listening powered by Talkwalker users can now analyze multiple images in multi-photo posts for more complete insights.

New
Hootsuite Listening

More actionable insights with predefined scores

Listening powered by Talkwalker users will now get access to Predefined Scores — Estimated Reach, Engagement Rate, and Earned Media Value (EMV). Estimated Reach measures post visibility. Engagement Rate helps content teams understand what’s resonating. EMV delivers a clear, quantifiable way to show the value of social efforts.

June 3, 2025
Improved
Hootsuite Listening

TikTok insights expanded

Listening powered by Talkwalker users can now see all TikTok posts and comments mentioning their brand for deeper analysis.

Improved
Hootsuite Dashboard

Personalize OwlyGPT responses with your brand voice (beta)

You can now set your brand voice to a specific social profile to integrate the voice and tone of previous posts into future recommendations.

New
Hootsuite Dashboard

OwlyGPT, your social-first AI assistant (beta)

Meet your new social sidekick. OwlyGPT is built just for social and fueled by real-time conversations. It helps you write faster, post smarter, and stay way ahead of the trend curve.

May 29, 2025
Improved
Hootsuite Dashboard

Improvements to CSV export

CSV exports now include full approval history with timestamps to improve workflow transparency and cross-team collaboration.

May 28, 2025
Improved
Hootsuite Dashboard

Share custom inboxes across your team

No more solo inbox silos. You can now share custom inboxes with your teammates, improving collaboration and helping teams stay coordinated on incoming messages.

Improved
Hootsuite Dashboard

LinkedIn ad comments now in Inbox 2.0

Hootsuite customers can now see and respond to LinkedIn ad comments directly in Inbox 2.0.

May 27, 2025
Improved
Hootsuite Dashboard

New filters and template previews for Content Library

You can now filter by Media Type and Asset Availability, and view captions and tags for templates — making it faster to find and manage your content.

May 22, 2025
Improved
Hootsuite Dashboard

Campaign updates

Users can now edit expired campaigns to extend their end date and continue using them for new posts. They can also create ongoing campaigns with no end date to track evergreen content over time.

May 20, 2025
New
Hootsuite Social Archive

Access security logs when you need them with Social Archive

Need to know who logged in, when, and from where? Use Social Archive to access activity logs daily on demand via SFTP for security audits and compliance requirements.

New
Hootsuite Dashboard

Publish Facebook Stories directly from Hootsuite

You can now create and publish Facebook Stories right in Hootsuite — saving time and keeping your workflow seamless with no more platform hopping required.

New
Hootsuite Dashboard

Publish Facebook Reels from Hootsuite

You can now publish Facebook Reels directly from Hootsuite to save time and boost your reach with short-form video content on Facebook.

May 19, 2025
Improved
Hootsuite Amplify

Find Amplify content faster with topic filters

New topic filters across Amplify views help admins, publishers, and contributors quickly find and manage content.

May 15, 2025
Improved
Hootsuite Amplify

Customize Amplify digest emails by team

Admins can now send separate Amplify digest emails for each team, making it easier to deliver the right content to the right groups.

May 14, 2025
Improved
Hootsuite Amplify

Automatically send organic posts to Amplify

Now content admins can select one or more of your social accounts to automatically save organic posts as drafts in Amplify.

May 8, 2025
Improved
Hootsuite Dashboard

Strengthen security with mandatory multi-factor authentication (MFA)

Organizations can now require multi-factor authentication (MFA) for all users, ensuring a higher level of protection and meeting enterprise security standards.

May 7, 2025
Improved
Hootsuite Listening

See the sentiment behind TikTok data

Hootsuite Listening powered by Talkwalker now applies sentiment labels to TikTok Insights data, helping you understand tone and perception — not just reach.

May 6, 2025
Improved
Hootsuite Dashboard

Social ads insights are now in your Social Performance Score

Check your Social Performance Score for actionable tips to drive engagement by auto-boosting your top-performing content and creating new ad campaigns based on posts with high engagement.

May 5, 2025
Improved
Hootsuite Dashboard

Filter content in Plan by author

Easily filter posts by author in Plan to help simplify your view, manage posts more efficiently, and save time searching.