Product Updates
Custom thumbnails for LinkedIn video posts
You can now upload custom video thumbnails for LinkedIn Page posts directly through Hootsuite — helping your content stand out and drive more engagement.
Brainstorm and plan content in the new Whiteboard workspace
Whiteboard is your team’s space to ideate and organize social content before publishing. Send ideas from OwlyGPT straight into Whiteboard, collaborate in real-time, and move seamlessly from planning to publishing — all in one place.
Expanded TikTok caption length in Create
You now have more room to express your creativity on TikTok! The TikTok caption limit in Create has been increased from 2,000 to 2,200 characters — aligning with the latest updates on TikTok.
Smarter brand and celebrity detection is here
We’ve enhanced Smart Themes with a new model that accurately identifies Brands and Celebrities in English content, powered by Wiki Entities — the world’s most dynamic knowledge base. This upgrade ensures reliable identification of existing brand and celebrity entities today.
OwlyGPT (beta) prompt library
You’ll now see sample prompts on the OwlyGPT homepage, plus a prompt library you can use for content ideation, post optimization, campaign creation, and trend analysis. (Available to beta participants with AI enabled.)
Facebook previews updated
We’ve enhanced post previews for Facebook, including link previews and more — making it easier to see how your content will appear before publishing.
Topic Insights Report in Hootsuite Analytics
Add Listening powered by Talkwalker metrics into your custom reports in Analytics, or create a new report based on your topics with the predefined template “Topic Insights.”
Get more clarity on Analytics metrics
We’ve added more details to metrics in Hootsuite Analytics to help you understand your data more clearly. Click the “i” icon on a metric to see whether it’s organic or paid, the data source, refresh rate, and backfill details—with links to the Help Center for more context.
Access your Canva designs in Hootsuite (beta)
Add Canva designs to your posts directly from the Media Library in Create. Access single or multiple files in JPG, PNG, GIF, MP4, or PDF.
PDF support for Media Library apps
PDFs are now supported in Media Library apps in Create, so you can access and add your PDF content without leaving Hootsuite.
Collect customer details safely with Secure Forms
Safely collect customer details in Advanced Inbox with Secure Forms — protecting PII while meeting privacy, compliance, and data governance requirements.
See more context when content is shared with you
Inbox now shows a banner when content is shared in a conversation. Preview posts, stories, or reels directly in Inbox to get the context you need.
Manage click-to-message ads in Hootsuite
You can now create and schedule click-to-message ads directly from your Hootsuite Advertising dashboard. Once someone starts a conversation, you can also manage it seamlessly in Inbox.
Bluesky publishing
Whether you’re growing a new audience on Bluesky or bringing an established one along for the ride, now you can plan, schedule, and publish Bluesky posts directly in Hootsuite. Draft content in seconds with OwlyGPT, keep a pulse on audience sentiment in Listening, and keep your social calendar in sync across all your channels.
Inbound reactions for DMs
After you send a DM, you'll be able to see in the conversation when the recipient reacts to your message.
A fresh look for the Hootsuite App Marketplace
We’ve modernized Hootsuite's app marketplace website at http://apps.hootsuite.com. Find social media apps and extensions that integrate with Hootsuite's dashboard to customize and enhance your social media activities.
Edit scheduled reels for Facebook and stories for Facebook & Instagram
You can now edit Facebook reels on mobile and publish them via the mobile notification flow. Scheduled stories can also be updated by duplicating them from Plan, making edits, and rescheduling—no need to start from scratch.
TikTok Business Messaging has officially landed in your Hootsuite Inbox!
You can now receive and reply to TikTok messages alongside your other social conversations — fast, seamless, and all in one place. Available to Business Accounts registered in countries across North & South America, Asia, Africa, and Australia.
Instagram feed, reels, and story previews updated
We’ve enhanced post previews in Hootsuite with updated styling for mentions and hashtags across all previews, plus improved Instagram feed posts, reels, and story previews.
New Snapchat data in Listening
Now you can monitor public Snapchat Public Creators content matching your search query — including stories, saved stories, and spotlights — in Topic Insights and Quick Search. The data includes post-level metrics such as shares, replies, favorites, and more, giving you a comprehensive view of relevant conversations related to your search.
Create Amplify content from Posts in Plan
You can now select and send specific content from Plan to Amplify using the new “Send to Amplify” button, making it easier to share posts with your advocates.
Improved report legibility in Analytics
We’ve enhanced the color range and contrast in Analytics to make reports and report settings easier to read and use.
New Potential Reach widget in Listening
The new Potential Reach widget replaces the Authors metric in Key Metrics across Quick Search and Topic Insights, while Authors remain available in the Influencers section.
New sentiment widgets available
Quickly gauge audience mood with a new Net Sentiment KPI widget, and track how it shifts over time with a Net Sentiment Overtime widget.
Authentication of AI-generated images
OwlyGPT's AI-generated images (beta) now contain a machine-readable marker. Users can upload their OwlyGPT images to authentication tools which will detect and verify the images were AI-generated.
Updated dimensions for Instagram videos
We’ve increased the number of video aspect ratios available for Instagram, giving you more flexibility with the feed videos and Reels you can schedule and publish in Hootsuite.
Interface improvements to Inbox 2.0
We’ve made improvements to Inbox 2.0, including a unified toolbar, message preview updates, a simpler resolve button, and clear labels for public vs. private messages
Enhanced AI query builder
You can now save time by easily generating high-quality queries — improving insight accuracy and accelerating decision-making. New predefined prompts and guided query refinements help you quickly iterate for better results.
Add video asset to the Content Library
We’ve enhanced the Content Library to allow for more content types and bigger file sizes. You can now add and store MP4 and MOV videos up to 1GB each. We’ve also doubled the maximum file size to upload images and GIFs to 20MB.
Schedule LinkedIn reposts in Amplify
You can now schedule LinkedIn reposts in Amplify like you can with regular posts. This saves you and your team time and the need to manually follow up on reposts.
Create content from a URL with OwlyGPT (beta)
Generate social posts instantly by simply providing OwlyGPT with a webpage link. This new feature streamlines your workflow by pulling information directly from any specified URL.
Longer captions for X (Twitter) Premium users
Users with an X (Twitter) Premium account can now publish posts up to 25,000 characters in Hootsuite.
Threads image limit increased
You can now include up to 20 images in your Threads posts, an increase from the previous limit of 10. This gives you more flexibility to share richer visual content with your audience.
Facebook Reels & Stories mobile publishing workflow
Hootsuite now supports the mobile publishing workflows for Facebook Reels and Facebook Stories. You can create and schedule your content in Hootsuite and get a push notification from the Hootsuite mobile app prompting you to complete the post in the Facebook app, where you can add final touches.
LinkedIn Profile metrics added to Analytics and Amplify Analytics
Track LinkedIn profile metrics that matter, including new follower insights, detailed post and video performance metrics, and more. Whether you’re growing your personal brand or tracking ROI, these insights help you prove your impact and optimize your strategy.
Instagram catalog now available in Listening
Gain direct access to content from 150,000 public Instagram pages through Listening — no authentication or setup needed. Posts matching your monitored topics will seamlessly appear in your Listening project.
Publish high-quality LinkedIn videos without frame rate limits
When publishing a video to a LinkedIn Page, you can now upload videos with no restrictions on frame rate. This allows you to maintain the original quality of your videos.
Extended LinkedIn video duration for Pages
You can now publish longer, more comprehensive video content on LinkedIn Pages, with the maximum duration extended to over 29 minutes. This enhancement supports in-depth storytelling, webinars, and tutorials, enabling you to share valuable content directly from Hootsuite and enhance your content strategy.
Enhanced Amplify program metrics
Hootsuite Analytics will include post-level metrics for Facebook Pages, Instagram Business, X, LinkedIn Pages, and LinkedIn profiles.
Gain deeper insights into your advocate and social seller social media content performance.
Measure the impact Amplify has on your social media results.
Team, Members, and Topic breakdown will be possible on the Post-level and Advocacy metrics.
Express sentiment with expanded reactions in Inbox 2.0
You can now react to messages in Inbox 2.0 with a wider range of icons. This update allows you to express sentiment and engage with content more effectively than before.
Generate images with OwlyGPT (beta)
You can now quickly and effortlessly generate and download unique, on-brand images directly in OwlyGPT.
AI-generated alt-text now available
Automatically generate descriptive alt-text for your images with AI. Simply upload an image in Create and choose from multiple AI-generated options.
Generate text from images with OwlyGPT (beta)
You can now upload an image to OwlyGPT and it will generate relevant text or content — such as captions or descriptions — based on the image.
Facebook and Instagram carousel tracking
Listening powered by Talkwalker users can now analyze multiple images in multi-photo posts for more complete insights.
More actionable insights with predefined scores
Listening powered by Talkwalker users will now get access to Predefined Scores — Estimated Reach, Engagement Rate, and Earned Media Value (EMV). Estimated Reach measures post visibility. Engagement Rate helps content teams understand what’s resonating. EMV delivers a clear, quantifiable way to show the value of social efforts.
TikTok insights expanded
Listening powered by Talkwalker users can now see all TikTok posts and comments mentioning their brand for deeper analysis.
OwlyGPT, your social-first AI assistant (beta)
Meet your new social sidekick. OwlyGPT is built just for social and fueled by real-time conversations. It helps you write faster, post smarter, and stay way ahead of the trend curve.
Personalize OwlyGPT responses with your brand voice (beta)
You can now set your brand voice to a specific social profile to integrate the voice and tone of previous posts into future recommendations.
Improvements to CSV export
CSV exports now include full approval history with timestamps to improve workflow transparency and cross-team collaboration.
Share custom inboxes across your team
No more solo inbox silos. You can now share custom inboxes with your teammates, improving collaboration and helping teams stay coordinated on incoming messages.