What’s New in Hootsuite

The latest update to the Hootsuite mobile app makes it easier for you to stay connected to all your social networks. With a Disconnected Networks section at the top of the social network settings view, you can easily find and fix connection issues to make sure your scheduled messages get published. You’ll see information including who last connected your account, who to ask for reconnection if you don't have the permission to reconnect, and how many scheduled messages in the queue will fail if the network is not reconnected. For iOS users, see this help article for more information.

Set and track goals for how efficiently your team is responding to customers on social. Metrics include:

• First response time
• Overall response time
• Handling time
• Pickup time
• Resolution time.

This dashboard is available for all enterprise customers in Team Performance under Quick Views. For more information, see our updated help article.

Fixed an issue where in some cases when a user included multiple images and a link in their posts to Facebook Pages not all images would publish.

Fixed an issue where some users were seeing geotargeting not successfully apply to their posts published to Facebook Pages.

We’ve added a new video to our Social Marketing Certification Course, teaching students best practices for using social media to navigate a crisis. Watch the video here.

We’ve made it easier to identify which social networks need to be reconnected. Just click your profile on the top right corner of your dashboard, and then click Reconnect Social Networks. If you have any networks that need a reconnection, a message will prompt you on next steps.

You can now sign in to your Hootsuite account with Apple ID on web, iOS, and Android. Note that registration for signing in with Apple is only available via iOS at this time.

Check out this 3 minute video tour of Hootsuite Academy to learn about the range of social media certification courses available and what you’ll learn in each.

We’re adding more flexibility in how you prefer to publish your Instagram posts. Now, you can either publish directly or schedule it to receive a mobile notification when the post is ready.

Dive deeper with Impact’s Twitter analytics. The following metrics are now available in Hootsuite Impact (under Browse Content) and Hootsuite Analytics (under Impact Content):

• URL clicks
• User profile clicks
• User follows
• Hashtag clicks
• Detail expand
• Permalink clicks
• Media views
• Media engagements
• App install attempts
• App opens
• Email tweet

Resolved an issue some users were seeing where including a specific link in Composer showed an error message when attempting to schedule/publish to Twitter.

Amplify admins can now send posts directly from the content library to Amplify. This will make it easier to stay organized and keep your content funnel full for advocates and social sellers.

We’ve updated this course with new video content on using CRM data with social media, finding buying signals on social channels, and using Google My Business for social selling. Visit the Social Selling Training page for more details.

We’ve updated this course with new video content on using CRM data with social media, finding buying signals on social channels, and using Google My Business for social selling. Visit the Social Selling Training page for more details.

The XING app for Hootsuite was created by a third-party developer who no longer supports it. We have deprecated the app and removed it from the Hootsuite app directory and dashboard.

We’ve updated the Adobe Experience Manager (AEM) Assets and Adobe Stock apps to improve usability and performance.

The Adobe Experience Manager (AEM) Assets app helps you quickly find and attach approved assets to share across your social channels. The updates include:

• UI refresh: Improved home screen layout and image information option
• Usability: Improvements to search by keyword, filename, and tags
• Performance improvements: Resolved caching related issues

If you have assets you’ve licensed on Adobe Stock, Adobe Stock app will fit right in with your workflow right in Hootsuite. The updates include:

• UI refresh: Similar look and feel to the native Adobe Stock platform
• Improved search: Added search fields for asset type, price, subcategory, orientation, and color
• New sort option
• New filters aligned with native platform

Resolved an issue where applying a filter in an Amplify Admin app stream did not show all posts associated with the specific filter.

Resolved an issue in the Hootsuite mobile app where Instagram timestamps all showed as posted “Just Now” regardless of when they were published.

Save time posting video content to your social media channels with frictionless video publishing in Hootsuite. To ensure your videos are posted successfully, Hootsuite automatically adjusts video dimensions and bit rate—right in Composer—to meet social network requirements.

Cut through the clutter and work more efficiently by filtering your Inbox messages by assignee, team, or team member.

Easily find and organize your reports, all in one place. Quickly access your top reports on the left sidebar in Analytics.

Easily gauge how well your social posts are performing with the addition of percentage comparisons in Hootsuite Analytics. When comparing to a previous period, click the percentage icon to switch between number and percentage views with number and gauge tiles.

Create more accessible Linkedin content with alt-text in the publisher. This feature provides context to images and makes it more accessible for visually impaired people using screen readers. It can also improve image searchability and appears in place of an image that failed to load.

Watch as the Hootsuite Academy Team walks you through our most powerful social listening tool yet.

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Fixed an issue some users were experiencing where available posts to promote were not displayed in chronological order.

We’ve updated the Advanced Social Advertising Certification Course with 6 new highly tactical videos to become a social advertising expert. Topics covered include “How to Set Benchmarks for a Campaign” and “Staying ROI Positive when Advertising on Facebook, Instagram, Twitter and LinkedIn.” For a sample, check out Advanced Bidding Strategies for Facebook and Instagram—and get a quick overview in the Course Introduction with Hootsuite's own social advertising guru, Ryan Ginsberg.

A quick tour of what’s new in the Hootsuite dashboard for the month of February 2020.

You can now set up an auto-boost campaign for your most popular content (hot posts) on Facebook by utilising the powers of the “Hot post” flag.

If you use Hootsuite Impact, you can now find your Impact data in a designated Impact group in Hootsuite Analytics, together with a dashboard selector that’s consistent with the one in Impact. This release is available to all Impact clients that have at least one section enabled.

Fixed an issue some users were experiencing where the social profile action buttons (Follow, Unfollow, DM, Reply) were unresponsive.

Fixed an issue where users were seeing posts with images failing to publish to Facebook Groups with the error “Failed”.

Fixed an issue some users were experiencing when duplicating a draft where you were unable to select a different social network.

We’ve updated this video, which highlights key cloud storage apps in the Hootsuite App Directory.

In addition to ow.ly links, you can now use external shorteners like bit.ly, or any vanity URLs that your organization is already using.

Fixed an issue where Facebook Page visitor posts that had multiple images attached to them were not displaying all images.

Fixed an issue where not all content was displaying in the LinkedIn Company Updates stream in the Hootsuite dashboard.

We’ve released a completely revised collection of 30 training videos, teaching Spanish speakers how to use the Hootsuite Dashboard.

Here’s our monthly roundup of everything that’s new in Hootsuite!

If you’ve used Analytics in the last 6 months, when you log into your dashboard for the first time this year you’ll see a new report that allows you to review your performance from 2019 at a glance.

Resolved an issue where including a custom link preview image in a post would display the original link preview image instead of the custom link preview image.

Resolved an issue where a small number of users were unable to log in to the Hootsuite mobile app on iOS.

To help you deal with public comments that don’t add value—including offensive replies, spam, or overly promotional content—you can now delete public comments from your Facebook and LinkedIn channels.

We’ve added a few cool new features to Hootsuite Ads:

• You can now Import Google Shopping campaigns to see performance data and spending metrics in the dashboard and get a holistic view of your Google Ads account.
• When creating new campaigns in Hootsuite Ads, you can now use existing ads or posts.

If an issue will prevent your post from going out because of social network limitations, you’ll now see an actionable error message before posting.

We’ve redesigned the help menu in the left-hand navigation bar and added a brand-new in-product help feature with recent announcements, suggested articles, and self-serve resources to help you find the information you need right from the dashboard.

A new dropdown view for your Hootsuite Analytics reports makes it easy to quickly see which data sources and filters have been applied to a report.

To make it a little easier to keep your Instagram posts flowing, we’ve revamped the error messages and guidance that appear when you need to reconnect your Instagram Business profile in Hootsuite.

Resolved an issue where some users were unable to select a location when targeting a LinkedIn post.

Learn how to use Google My Business and Hootsuite to create posts, respond to questions, engage with customer reviews, and more in this new video:

Resolved an issue where custom link preview thumbnails were incorrectly displaying for Facebook in the Planner when using a non-verified domain.

• A website URL is no longer mandatory when creating video view campaigns. Viewers can just watch and enjoy the video on Facebook.
• New “2-second video view”, and “thru play” optimization goals are now available.

Resolved an issue with the “Add Stream” window where some users were seeing the window close right after opening it.

Resolved an issue where users were unable to scroll through their Hootsuite streams in Safari.

In post performance you can add a new metric indicating if the post is hot (popular) with your audience. The “hot post” metric makes it easy to spot posts that would be best to put some boosting spend behind.

Here’s our monthly roundup of everything that’s new in Hootsuite!

Resolved an issue where some users were reporting a discrepancy between reactions and comments natively on LinkedIn.com vs. in Hootsuite Analytics.

You can now add multiple values under a single parameter when tracking URLs in Adobe Analytics. This provides more flexibility and control when building presets parameters.

Resolved an issue where some users were seeing unexpected delays when scheduling messages for Instagram.

Get your Amplify Admins and Advocates up to speed fast with our new online training hubs, designed to help you roll out an advocacy program that gets results.

Hootsuite Amplify: Training for Admins

Hootsuite Amplify: Training for Advocates

Resolved an issue where images intermittently failed to load in link previews when creating a post for Amplify.

Motivating your employee advocates to share content can be an ongoing challenge. This new video that explains the personal benefits in relatable terms to encourage adoption of Amplify.

Hootsuite Analytics customers can now highlight their top published posts in reports.

Interaction History provides a shared memory of past conversations across your team, helping you respond with more context and deliver a more personalized experience. Click a user’s name in Inbox to open the user profile in the context panel, where you can see all private and public Facebook and Twitter conversations with that customer from the last six months.