LLM Insights in Hootsuite
AI Classifiers in Inbox automatically categorize and route messages, allowing teams to prioritize high-impact conversations and accelerate response workflows.
February 26, 2026Conversation Clusters now support multiple languages within a single cluster, helping you track discussions at a global level.
January 21, 2026
Browse all product updates
- March 12, 2026
Partial Keyword Matching for Inbox automations
Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”
- March 10, 2026
LLM Insights in Hootsuite
Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.
- March 9, 2026
Document External Approvals
Eliminate workflow friction by documenting approvals that happen outside the platform.
- March 5, 2026
Expanded LINE Catalog to 50K Profiles
Your LINE data coverage just expanded, giving you deeper JAPAC insights and stronger visibility into competitor activity.
- March 3, 2026
Owly GPT Send Images to Create and whiteboard
Send AI-generated images from OwlyGPT directly to Create or a whiteboard so you can move from idea to collaboration or scheduling without manual downloads.
- March 3, 2026
Add Thread to Topic
Add Thread to Topic in the Results widget lets you quickly group posts and all their related comments into a single topic so you can analyze campaigns or crisis with full context.
- March 3, 2026
Owly GPT Document Upload
Upload documents directly into OwlyGPT to analyze reports, extract insights, and generate social-ready content without manual copy-pasting.
- February 26, 2026
AI Classifiers in Inbox
AI Classifiers in Inbox automatically categorize and route messages, allowing teams to prioritize high-impact conversations and accelerate response workflows.
- February 26, 2026
Inbox Conversation routing
Inbox Conversation Routing keeps all customer messages in one place, so you always see the full conversation, no matter where it started.
- February 24, 2026
New ‘Following and Joined date’ for X and ‘Subscribers’ for YouTube
You can now leverage new X and YouTube author metrics -including Joined Date, Following count, and Subscriber data- to gain deeper audience context and drive more granular sorting, scoring, and reporting across your listening workflows.
- February 17, 2026
Talkwalker Reports scheduling
Report scheduling makes it easy to automatically send reports at your desired date and time, on your chosen frequency, without any manual effort.
- February 17, 2026
Mobile-Per-Network Editing
Mobile Per-Network-Editing lets you tailor posts for each social network directly on your phone so you can publish confidently.
- February 13, 2026
Customisable Resolve Reasons in Inbox
Greater flexibility to customize the Inbox and create numerous custom resolve reasons allows you to align the tool with your specific workflows and gain deeper insights into customer conversations.
- February 2, 2026
More columns added to Posts Tables in Analytics Reports
You can now enjoy full alignment between metrics in Posts Table widgets, allowing you to compare identical data points across all social networks within your Reports for a more consistent performance overview.
- January 28, 2026
Filter ‘X’ comments by post type
You can now filter ‘X’ comments by organic or paid post type in Hootsuite.
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