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Social media is mission-critical to the future of business, but there’s more unexplored territory than ever.

In our Social Trends 2022 webinar, we’ll dive deep into the biggest questions in marketing today: Should social media managers be leading social customer care? Why is social commerce catching on so fast—and how can you use it to create new revenue streams? What approach to creator partnerships is the best for online community-building?

Save your spot for the webinar to get all the insights from our global survey of 18,100 marketers, a live Q&A discussion, and practical tips for putting each trend into action so you can defy all expectations in 2022. Let’s make them wonder how you did it.

You’ll learn how to:

  • Win the fierce battle for consumer attention on niche networks
  • Future-proof your brand by supporting key communities on social
  • Drive rocket-speed growth with social commerce
  • Bridge the gap between marketing and customer service


  • Photo of Sarah Dawley

    Sarah Dawley

    Senior Manager, Content at Hootsuite

    As the Senior Manager, Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was a social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah works with our brand team to define and articulate how social media is impacting brands, marketers and consumers.

  • Photo of Kosta Prodanovic

    Kosta Prodanovic

    Senior Copywriter at Hootsuite

    As a Senior Copywriter at Hootsuite, Kosta is the brand storyteller who brought Social Trends 2022 to life. Before joining Hootsuite, he worked as a copywriter for agencies and in-house teams in London (UK) and Vancouver—and studied Strategic Communications at the London School of Economics. Kosta is also a recovering student journalist. Ask him about photographing punks in a bathtub for VICE.