Free report: See what’s trending this Halloween

Discover what social and media conversations from October 15 to 21, 2026 reveal about the five signals moving fastest in the Halloween discourse, as they happen.

What you’ll learn

• Which Halloween trends are picking up momentum, and by how much

• What creators are doing right now, from nostalgic costumes to makeup tutorials and challenges that get audiences joining in

• How brands are balancing the season, from charity campaigns and family events to retailers moving on to Christmas early

• Why AI filters and AR effects are taking off, and where some users say they go too far

• Which seasonal products and campaigns are getting people talking, from limited-edition packaging to candy prices and allergy-friendly alternatives