Lumen Trends

Details

Lumen Trends is a dedicated AI discovery engine within Talkwalker's Lumen platform that turns a natural language question into a set of emerging market trends, no boolean search required. It combines real time social signals with Wisdom AI to surface patterns that are culturally relevant to your brand and ready to track over time.

Brands and agencies have long relied on expensive, high latency trend reports and disconnected tool stacks to spot what's emerging. Lumen Trends replaces that lag with a fast, self-serve discovery experience: it processes more signals and sources than comparable tools, so you can move from a hunch to a brief in minutes instead of days.

Key Benefits

• Spot trends first: Trends relevant to your category and industry surface automatically, so you catch patterns before you know to search for them.

• Separate signal from noise: Every trend is classified as viral, validated, or seasonal, with volume and velocity metrics your strategy team can act on.

• Find your white space: See which competitors are already moving on a trend to identify the gaps they haven't claimed.

• Move from insight to action: Save any trend directly into your Lumen analytics workflows to track it over time.

How it Works

Getting started with Lumen Trends is simple: search in natural language, by category, or browse the "What's trending" carousel on the explore homepage. From there, Lumen Trends surfaces the trends worth investigating and gives you a path to track them across Talkwalker.

• Trend discovery – Ask a natural language question or browse recommended prompts to identify five statistically significant trends and sub trends.

• Trend deep dive – Click into a trend to review its volume, engagement, and unique author metrics before deciding whether to pursue it.

• Save as topic – Turn any trend into a tracked topic with an automatically generated boolean query, ready for ongoing monitoring.

• Trends IQ App – Analyze tracked trends, uncover white space opportunities, and compare trends on the volume and momentum matrix.

By putting real time social signals and competitive visibility directly in your workflow, Lumen Trends helps you spend less time waiting on reports and more time acting on what's next.

Learn more in the Help Center.