The Social Media Playbook for Small Business
Get insider tips on how to win customers on social
Small businesses have limited time and resources to do just about everything—and that includes reaching customers on social.
But what you might not realize is that small businesses like yours also have a leg up when it comes to social media. You can be more agile, try more things, and have more fun than most large corporations. And that can be a huge win when it comes to social—you’ve just got to be willing to jump in, take some risks, test, and learn.
In this playbook, we’ll show you how to spend your time focusing on the right areas so you can get results and grow your business on social.
What you’ll learn
- Ways to build brand awareness and community
- How to get people to buy your products and services
- Tips for keeping customers coming back for years to come
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Discover the state of digital in Spain
Set your 2019 social strategy off right by downloading our digital report for Spain—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in China Set your 2019 social strategy off right by downloading our digital report for China—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in China
Set your 2019 social strategy off right by downloading our digital report for China—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in Canada Set your 2019 social strategy off right by downloading our digital report for Canada—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in Canada
Set your 2019 social strategy off right by downloading our digital report for Canada—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in Australia Set your 2019 social strategy off right by downloading our digital report for Australia—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in Australia
Set your 2019 social strategy off right by downloading our digital report for Australia—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in the USA Set your 2019 social strategy off right by downloading our digital report for the USA—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in the USA
Set your 2019 social strategy off right by downloading our digital report for the USA—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in Mexico Set your 2019 social strategy off right by downloading our digital report for Mexico—plus unlock our global report to find out the state of digital worldwide.
Discover the state of digital in Mexico
Set your 2019 social strategy off right by downloading our digital report for Mexico—plus unlock our global report to find out the state of digital worldwide.
2019 Social Media Trends for Financial Services and Insurance Based on internal benchmarking data for 100+ organizations, a survey of 300+ industry marketers, and extensive interviews with industry experts, our report will show you the best strategies that progressive businesses are using to drive revenue, decrease costs, and mitigate risk in 2019.
2019 Social Media Trends for Financial Services and Insurance
Based on internal benchmarking data for 100+ organizations, a survey of 300+ industry marketers, and extensive interviews with industry experts, our report will show you the best strategies that progressive businesses are using to drive revenue, decrease costs, and mitigate risk in 2019.
The State of Social Media in Government in 2019 Hootsuite’s annual report on the social media trends that matter for government
The State of Social Media in Government in 2019
Hootsuite’s annual report on the social media trends that matter for government
Social Trends Toolkit Understand the upcoming social media trends, and learn how to make them a part of your social media strategy.
Social Trends Toolkit
Understand the upcoming social media trends, and learn how to make them a part of your social media strategy.
Social Media Trends Report 2019 Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going.
Social Media Trends Report 2019
Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going.
2019 Social Campus Report A global report on higher education social media usage
2019 Social Campus Report
A global report on higher education social media usage
Docapost puts Employee Advocacy at the heart of its B2B development strategy A means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Hootsuite amplify.
Docapost puts Employee Advocacy at the heart of its B2B development strategy
A means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Hootsuite amplify.
Social Networks Forecast If you want to be successful, you need to know where social networks are headed. This report breaks down current trends and how they’ll affect the outlook for each social network. 
Social Networks Forecast
If you want to be successful, you need to know where social networks are headed. This report breaks down current trends and how they’ll affect the outlook for each social network.
Get Your 2019 Strategy Ready Lean into Social: Learn from the British Museum
Get Your 2019 Strategy Ready
Lean into Social: Learn from the British Museum
The Social C-Suite How to activate your executives on social media to humanize your financial services brand, build trust, and increase employee engagement
The Social C-Suite
How to activate your executives on social media to humanize your financial services brand, build trust, and increase employee engagement
How Alès Group Uses Social Media to Win More Followers—and Sales The cosmetics company uses coordinated strategy and a global content library to empower regional teams around the globe.
Case Studies
How Alès Group Uses Social Media to Win More Followers—and Sales
The cosmetics company uses coordinated strategy and a global content library to empower regional teams around the globe.
The Social Customer Experience How enterprise organizations are using social media to transform the customer journey
The Social Customer Experience
How enterprise organizations are using social media to transform the customer journey
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels 
Case Studies
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
Retail, Social Media and the Customer Experience How retailers are using social media to manage and improve the customer experience
Retail, Social Media and the Customer Experience
How retailers are using social media to manage and improve the customer experience
Hootsuite’s Social Media Barometer Report 2018 An annual global study on how organizations are using social media
Research & Trends
Hootsuite’s Social Media Barometer Report 2018
An annual global study on how organizations are using social media
The Social Government Benchmark Report 2018 Challenges and opportunities for governments adopting social media
The Social Government Benchmark Report 2018
Challenges and opportunities for governments adopting social media
The State of Social Media in UK Government Hootsuite’s annual report on social media trends in government
The State of Social Media in UK Government
Hootsuite’s annual report on social media trends in government
Social Media Strategy Guide A 5-step guide to developing your social media presence
Social Media Strategy Guide
A 5-step guide to developing your social media presence
Perfect Your 2019 Social Plans The 8 Steps to a Highly Effective Social Strategy
Perfect Your 2019 Social Plans
The 8 Steps to a Highly Effective Social Strategy
Uniting Social Media Strategy A framework to coordinate service delivery and incident communications for local government
Uniting Social Media Strategy
A framework to coordinate service delivery and incident communications for local government
Hootsuite's Social Business Report 2018 A global study on the strategic role of social media in financial services
Hootsuite's Social Business Report 2018
A global study on the strategic role of social media in financial services
The Social Customer Experience How enterprise organizations are using social media to transform the customer journey
The Social Customer Experience
How enterprise organizations are using social media to transform the customer journey
Forrester New Tech: B2B Social Selling Tools, Q1 2018 Forrester’s landscape overview of 18 B2B social selling providers
Forrester New Tech: B2B Social Selling Tools, Q1 2018
Forrester’s landscape overview of 18 B2B social selling providers
Forrester New Tech: B2B Social Selling Tools, Q1 2018 Forrester’s landscape overview of 18 B2B social selling providers
Forrester New Tech: B2B Social Selling Tools, Q1 2018
Forrester’s landscape overview of 18 B2B social selling providers
The State of Social Media in Government in 2018 Learn about the trends that matter and how government organizations will use social this year
The State of Social Media in Government in 2018
Learn about the trends that matter and how government organizations will use social this year
5 Best Practices for Your LinkedIn Page Learn how to create a winning LinkedIn strategy for your business on the world’s largest and most active professional networking platform.
5 Best Practices for Your LinkedIn Page
Learn how to create a winning LinkedIn strategy for your business on the world’s largest and most active professional networking platform.
2018 Social Media Trends Report for Financial Services and Insurance Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs. 
2018 Social Media Trends Report for Financial Services and Insurance
Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.
Digital in 2018: Asia Pacific Regional digital trends report on Asia Pacific
Digital in 2018: Asia Pacific
Regional digital trends report on Asia Pacific
Digital in 2018: Europe, Middle East and Africa Regional digital trends report on Europe, the Middle East and Africa
Digital in 2018: Europe, Middle East and Africa
Regional digital trends report on Europe, the Middle East and Africa
Digital in 2018: The Americas Regional digital trends report on North, Central and South America
Research & Trends
Digital in 2018: The Americas
Regional digital trends report on North, Central and South America
From Insights to Action How Asia Pacific organisations are unlocking the ROI of social media
From Insights to Action
How Asia Pacific organisations are unlocking the ROI of social media
The Value of Social Media in the UK Government Discover the social solutions for government that will help take your social strategy to the next level.
The Value of Social Media in the UK Government
Discover the social solutions for government that will help take your social strategy to the next level.
Compliance Guide for Financial Services The Advisor’s Guide to Social Media Compliance in the UK 
Compliance Guide for Financial Services
The Advisor’s Guide to Social Media Compliance in the UK
Social Media Trends 2018 Find out the latest global trends in social media
Social Media Trends 2018
Find out the latest global trends in social media
2018 Social Media Trends Toolkit Use these six resources to prepare your business for success
2018 Social Media Trends Toolkit
Use these six resources to prepare your business for success
2018 Social Media Trends Toolkit Use these six resources to prepare your business for success
2018 Social Media Trends Toolkit
Use these six resources to prepare your business for success
Social Media Trends 2018 Report Discover the five social trends to prepare your business for success next year—and beyond.
Social Media Trends 2018 Report
Discover the five social trends to prepare your business for success next year—and beyond.
Optimize Your Facebook Ad Spend Discover how to get the most out of your ad budget.
Strategy & Tactics
Optimize Your Facebook Ad Spend
Discover how to get the most out of your ad budget.
Perfect Your 2019 Social Plans The Subtle Art of Social Media ROI
Perfect Your 2019 Social Plans
The Subtle Art of Social Media ROI
Connected Citizens, Connected Government How social media is transforming the public sector in Australia and New Zealand
Connected Citizens, Connected Government
How social media is transforming the public sector in Australia and New Zealand
The Guide to Paid Social 5 simple steps to calculate the ROI for social ads campaigns
Strategy & Tactics
The Guide to Paid Social
5 simple steps to calculate the ROI for social ads campaigns
AdEspresso and Hootsuite: Social Ads Toolkit Maximize return on your social advertising with AdEspresso and Hootsuite
AdEspresso and Hootsuite: Social Ads Toolkit
Maximize return on your social advertising with AdEspresso and Hootsuite
How to Build a Social Following The tools, tactics, and routines of 3 world-class social media professionals
How to Build a Social Following
The tools, tactics, and routines of 3 world-class social media professionals
Investing in social Advocacy, innovation, and cultural transformation in financial services
Investing in social
Advocacy, innovation, and cultural transformation in financial services
Enabling Seamless Selling with Social Media Bridging the gap between sales and marketing to boost revenue with social selling
Enabling Seamless Selling with Social Media
Bridging the gap between sales and marketing to boost revenue with social selling
The value of social media in the Government of Canada: A guide to keeping up with today’s digital citizen Traditional communications methods no longer cut it. Discover the new social solutions for government that will take your social strategy to the next level.
The value of social media in the Government of Canada: A guide to keeping up with today’s digital citizen
Traditional communications methods no longer cut it. Discover the new social solutions for government that will take your social strategy to the next level.
Proving the value of social media across the U.S. Government: The evolution of citizen engagement online Public agencies can’t afford to get left behind.
Proving the value of social media across the U.S. Government: The evolution of citizen engagement online
Public agencies can’t afford to get left behind.
Brand Protection for Modern Enterprises Protecting your brand from internal and external threats on social media
Brand Protection for Modern Enterprises
Protecting your brand from internal and external threats on social media
Employee Advocacy Guide Extend your social reach by making it easy—and safe—for your employees to share company posts with their own networks.
Toolkits
Employee Advocacy Guide
Extend your social reach by making it easy—and safe—for your employees to share company posts with their own networks.
Financial Services Social Media Toolkit Embrace social media opportunities—without putting your brand at risk.
Financial Services Social Media Toolkit
Embrace social media opportunities—without putting your brand at risk.
The ROI of Social Media How to Track—and Prove—Your Social ROI
The ROI of Social Media
How to Track—and Prove—Your Social ROI
How to define your unique social ROI What the ROI of social is (and what it isn’t)
How to define your unique social ROI
What the ROI of social is (and what it isn’t)
Compliance for Financial Services The Advisor’s Guide to Social Media Compliance
Strategy & Tactics
Compliance for Financial Services
The Advisor’s Guide to Social Media Compliance
Brand Protection Toolkit Defend your brand against a range of social media threats.
Brand Protection Toolkit
Defend your brand against a range of social media threats.
Brand Protection Toolkit Defend your brand against a range of social media threats.
Brand Protection Toolkit
Defend your brand against a range of social media threats.
Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017) Learn how enterprises are embracing social selling to drive new revenue
Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)
Learn how enterprises are embracing social selling to drive new revenue
The social executive: How to influence trust, transparency, and the bottom line In the C-suite, opportunity no longer knocks—it tweets, snaps, likes, and shares.
Research & Trends
The social executive: How to influence trust, transparency, and the bottom line
In the C-suite, opportunity no longer knocks—it tweets, snaps, likes, and shares.
How to Protect Your Brand on Social Media Strategies to prevent the 6 biggest brand disasters on social
Strategy & Tactics
How to Protect Your Brand on Social Media
Strategies to prevent the 6 biggest brand disasters on social
Social ROI Toolkit Develop a clear framework for measuring and proving the actual ROI of your social media strategy.
Social ROI Toolkit
Develop a clear framework for measuring and proving the actual ROI of your social media strategy.
Hootsuite for Health Care: Enabling the Modern Patient Journey Hootsuite helps health care organizations improve the patient experience through social media, while protecting the brand and staying compliant with industry regulations.
Hootsuite for Health Care: Enabling the Modern Patient Journey
Hootsuite helps health care organizations improve the patient experience through social media, while protecting the brand and staying compliant with industry regulations.
The 8 Elements of a Successful Government Social Media Strategy Learn the best practices that inform successful public sector social media strategies. 
The 8 Elements of a Successful Government Social Media Strategy
Learn the best practices that inform successful public sector social media strategies.
The ROI of Social Media How to measure and prove the value of your investment
The ROI of Social Media
How to measure and prove the value of your investment
The Social Campus Revolutionising the Australian Student Journey
The Social Campus
Revolutionising the Australian Student Journey
Forrester: The Digital Maturity Model 5.0 Do you know how your social media and digital efforts compare with those of your competitors?
Research & Trends
Forrester: The Digital Maturity Model 5.0
Do you know how your social media and digital efforts compare with those of your competitors?
Talkwalker: How the Financial Services Industry Can Use Social Media to Drive Business Advantage Learn how to use social media to protect brands, gain consumer insights, and improve customer service.
Talkwalker: How the Financial Services Industry Can Use Social Media to Drive Business Advantage
Learn how to use social media to protect brands, gain consumer insights, and improve customer service.
Creating a Social Selling Action Plan How marketers can help sales teams succeed
Creating a Social Selling Action Plan
How marketers can help sales teams succeed
Hootsuite for State and Local Government Read our brochure to see how our battle-tested technology, extensive ecosystem, and social DNA help state and local government organizations understand, inform, and engage constituents.
Hootsuite for State and Local Government
Read our brochure to see how our battle-tested technology, extensive ecosystem, and social DNA help state and local government organizations understand, inform, and engage constituents.
Social Selling Demystified The definitive guide for marketers
Strategy & Tactics
Social Selling Demystified
The definitive guide for marketers
Social Selling Demystified The definitive guide for marketers
Social Selling Demystified
The definitive guide for marketers
Social Media Trends Report for Health Care In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.
Strategy & Tactics
Social Media Trends Report for Health Care
In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.
The Connected Consumer Rethinking the social customer journey in Australia’s hospitality and tourism industry
The Connected Consumer
Rethinking the social customer journey in Australia’s hospitality and tourism industry
Instagram Strategy Guide for Australia’s Tourism & Hospitality Industry Key steps in developing and implementing a best practice Instagram strategy
Instagram Strategy Guide for Australia’s Tourism & Hospitality Industry
Key steps in developing and implementing a best practice Instagram strategy
Hootsuite for Government: Citizen Engagement Guide Supercharge citizen engagement through a secure and scalable platform.
Hootsuite for Government: Citizen Engagement Guide
Supercharge citizen engagement through a secure and scalable platform.
Hootsuite for Higher Education A unified social media solution for building your social campus
Hootsuite for Higher Education
A unified social media solution for building your social campus
A Practical Guide to Measuring Social ROI Social media spend continues to grow at an increasing rate—and according to Ad Age, it’s expected to make up over 20 percent of all marketing budgets by 2020.
A Practical Guide to Measuring Social ROI
Social media spend continues to grow at an increasing rate—and according to Ad Age, it’s expected to make up over 20 percent of all marketing budgets by 2020.
Generating Leads with Social Media A Practical Guide to Improving ROI
Generating Leads with Social Media
A Practical Guide to Improving ROI
Getting to Know Your Audience How to Research Your Social Media Audience
Research & Trends
Getting to Know Your Audience
How to Research Your Social Media Audience
Getting to Know Your Audience How to Research Your Social Media Audience
Getting to Know Your Audience
How to Research Your Social Media Audience
The Toolkit for Social Video How to Optimise Creative Video Content to Engage Your Audience
The Toolkit for Social Video
How to Optimise Creative Video Content to Engage Your Audience
How Social Executives are Transforming the Financial Services Industry in Australia A report from Hootsuite and LinkedIn 
How Social Executives are Transforming the Financial Services Industry in Australia
A report from Hootsuite and LinkedIn
The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions .
The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions
.
Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions .
Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions
.
LinkedIn and Hootsuite: A Quick Start Guide 
Products & Services
LinkedIn and Hootsuite: A Quick Start Guide
The New Customer Service Model How Being Customer-Obsessed on Social Media Will Grow Your Brand
The New Customer Service Model
How Being Customer-Obsessed on Social Media Will Grow Your Brand
Forrester Research, Inc. Report: The ROI of Digital Business Transformation (November 6, 2015) How building a solid business case and getting a significant investment is the key to your organization’s digital transformation
Forrester Research, Inc. Report: The ROI of Digital Business Transformation (November 6, 2015)
How building a solid business case and getting a significant investment is the key to your organization’s digital transformation
The Social Video Toolkit 3 checklists to help you create and share videos on social 
The Social Video Toolkit
3 checklists to help you create and share videos on social
A Guide to Social Video Strategy 5 steps to creating videos that make an impact
Strategy & Tactics
A Guide to Social Video Strategy
5 steps to creating videos that make an impact
How to attach images and video to Facebook Pages and personal profiles in Hootsuite Simply add your video as an attachment, pick your thumbnail image, and send
Products & Services
How to attach images and video to Facebook Pages and personal profiles in Hootsuite
Simply add your video as an attachment, pick your thumbnail image, and send
The Social Campus Toolkit Learn how to implement an effective campus-wide social strategy 
The Social Campus Toolkit
Learn how to implement an effective campus-wide social strategy
Facebook Best Practices The 3 Types of Content that Facebook Audiences Love
Facebook Best Practices
The 3 Types of Content that Facebook Audiences Love
Innovate UK government agency promotes 300 events annually and exceeds engagement targets How governments can use social media to generate sustained business benefits
Strategy & Tactics
Innovate UK government agency promotes 300 events annually and exceeds engagement targets
How governments can use social media to generate sustained business benefits
Storytelling on a global scale: How Free The Children charity uses social media Building enough brand love to become one of the largest charitable Facebook causes in the world
Storytelling on a global scale: How Free The Children charity uses social media
Building enough brand love to become one of the largest charitable Facebook causes in the world
Bringing science to social: Polymer Solutions grows followers by 375% How a B2B technology-based company took an analytic approach to creating a social media strategy
Bringing science to social: Polymer Solutions grows followers by 375%
How a B2B technology-based company took an analytic approach to creating a social media strategy
Hootsuite Enterprise and Brandwatch Anticipate trends and measure new initiatives with social data
Hootsuite Enterprise and Brandwatch
Anticipate trends and measure new initiatives with social data
Influencer Marketing 101 3 steps to creating a successful influencer campaign 
Research & Trends
Influencer Marketing 101
3 steps to creating a successful influencer campaign
Social Media Strategy Template Are you ready to take action on your social media strategy?
Strategy & Tactics
Social Media Strategy Template
Are you ready to take action on your social media strategy?
Make Your First Sale on Social Media A guide for small and medium-sized businesses
Make Your First Sale on Social Media
A guide for small and medium-sized businesses
Forrester Research, Inc. Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime (September 28, 2015) How focusing on people, not companies, is the key to increasing advocate engagement
Forrester Research, Inc. Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime (September 28, 2015)
How focusing on people, not companies, is the key to increasing advocate engagement
Expert Tips For Using Facebook in Hootsuite Discover tools, techniques, and best practices in this guide from our Social Media Coaches. 
Expert Tips For Using Facebook in Hootsuite
Discover tools, techniques, and best practices in this guide from our Social Media Coaches.
Social media at City, University of London How City, University of London attracts and engages students with the perfect mix of content marketing
Social media at City, University of London
How City, University of London attracts and engages students with the perfect mix of content marketing
How to get employees to (willingly) share your social media content .
How to get employees to (willingly) share your social media content
.
The Power of Employee Advocacy 18 compelling statistics that show why employee advocacy is the next big trend in social 
The Power of Employee Advocacy
18 compelling statistics that show why employee advocacy is the next big trend in social
Social Media Advertising Tips for Running Successful Paid Social Campaigns
Social Media Advertising
Tips for Running Successful Paid Social Campaigns
How a UK university used social media to increase student recruitment University of Salford: Becoming the first social university in the UK through a culture of collaboration and engagement
How a UK university used social media to increase student recruitment
University of Salford: Becoming the first social university in the UK through a culture of collaboration and engagement
Social Selling For Large Organizations Best practices to empower sales teams on social 
Social Selling For Large Organizations
Best practices to empower sales teams on social
Social Customer Service The Future of Customer Satisfaction
Social Customer Service
The Future of Customer Satisfaction
Forrester Research, Inc. Report: Break Through The Hype Of Social Selling (July 28, 2015) How to successfully enable your sales teams to utilize their social networks
Forrester Research, Inc. Report: Break Through The Hype Of Social Selling (July 28, 2015)
How to successfully enable your sales teams to utilize their social networks
Instagram via Hootsuite How agencies can better manage multiple Instagram accounts 
Instagram via Hootsuite
How agencies can better manage multiple Instagram accounts
Engaging Customers Locally: How Social Is Changing The Local Buying Journey The buying journey is changing when it comes to modern shoppers.
Engaging Customers Locally: How Social Is Changing The Local Buying Journey
The buying journey is changing when it comes to modern shoppers.
From Global to Local Rolling Out a Social Strategy to Local Sales Teams
From Global to Local
Rolling Out a Social Strategy to Local Sales Teams
Health Care and Social Media 5 Key Trends to Prepare for Success
Health Care and Social Media
5 Key Trends to Prepare for Success
Instagram Master Tactics With 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities. 
Instagram Master Tactics
With 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities.
Instagram and Hootsuite A Quick Start Guide. With 400 million monthly active users, Instagram can open up a world of opportunity for your business. 
Instagram and Hootsuite
A Quick Start Guide. With 400 million monthly active users, Instagram can open up a world of opportunity for your business.
How to Handle Complaints via Twitter 42% of consumers complaining on social media expect a response within 60 minutes—but the average company takes just over 8 hours to respond.
How to Handle Complaints via Twitter
42% of consumers complaining on social media expect a response within 60 minutes—but the average company takes just over 8 hours to respond.
Social Media Guide for Small Businesses How to use social media to grow your business, save time, and stay competitive
Social Media Guide for Small Businesses
How to use social media to grow your business, save time, and stay competitive
Health Care Guide: Driving Patient Engagement 4-step guide to social media in Health Care.
Health Care Guide: Driving Patient Engagement
4-step guide to social media in Health Care.
Social Selling Toolkit Social media has changed the selling process dramatically. 
Toolkits
Social Selling Toolkit
Social media has changed the selling process dramatically.
Manage Complexity 4 ways to simplify social media in large companies
Manage Complexity
4 ways to simplify social media in large companies
Rethink Complexity How to Structure Social Media in Large Companies.
Rethink Complexity
How to Structure Social Media in Large Companies.
From Tweets to Impact 8 steps to building an innovative government social media strategy
From Tweets to Impact
8 steps to building an innovative government social media strategy
Listen and Serve 7 innovative ways governments can increase transparency and public participation
Listen and Serve
7 innovative ways governments can increase transparency and public participation
Social Media Innovators in Government Toolkit Discover how to do more with social media 
Social Media Innovators in Government Toolkit
Discover how to do more with social media
How Hootsuite Wins with Social Data Learn how our own marketing pros use social listening and analytics to hit KPIs
How Hootsuite Wins with Social Data
Learn how our own marketing pros use social listening and analytics to hit KPIs
10 Tips For Running Your First Campaign How to establish a compelling social marketing strategy to engage your audience online
Research & Trends
10 Tips For Running Your First Campaign
How to establish a compelling social marketing strategy to engage your audience online
The Social Government How governments are reducing costs and better serving constituents via social
The Social Government
How governments are reducing costs and better serving constituents via social
How a health care organization scales social media across 23,000+ employees while successfully navigating HIPAA regulations 
Case Studies
How a health care organization scales social media across 23,000+ employees while successfully navigating HIPAA regulations
Navigating Social Media Compliance Learn how to securely deploy social in your organization
Navigating Social Media Compliance
Learn how to securely deploy social in your organization
Social Media Data Cookbook - For Marketers 11 simple, useful, and completely practical ways to use social media data 
Social Media Data Cookbook - For Marketers
11 simple, useful, and completely practical ways to use social media data
Singapore Committee for UN Women Case Study - 5698 Using social to connect with hard-to-reach audiences and inspire action worldwide
Singapore Committee for UN Women Case Study - 5698
Using social to connect with hard-to-reach audiences and inspire action worldwide
The Power of Social Conversation Analysis How to Fuel Business Insights through Social Conversations
The Power of Social Conversation Analysis
How to Fuel Business Insights through Social Conversations
Creating a social media strategy Discover the social media strategy TerraCycle used to build a global community of thousands
Creating a social media strategy
Discover the social media strategy TerraCycle used to build a global community of thousands
Aligning the Social Organization 7 Key Traits of Highly Collaborative Businesses
Aligning the Social Organization
7 Key Traits of Highly Collaborative Businesses
SXSW Case Study - 5682 How SXSW prepared for event and crowd management using Hootsuite and Nexalogy 
SXSW Case Study - 5682
How SXSW prepared for event and crowd management using Hootsuite and Nexalogy
Make Your Social #FailProof Discover the 9 types of social media fails and how to avoid them
Make Your Social #FailProof
Discover the 9 types of social media fails and how to avoid them
Launching a Successful Multilingual Campaign: A Case Study With ARTE TV - 5673 How ARTE TV launched a 24 hour multilingual campaign that drove international awareness and viewership
Launching a Successful Multilingual Campaign: A Case Study With ARTE TV - 5673
How ARTE TV launched a 24 hour multilingual campaign that drove international awareness and viewership
Social Customer Service Toolkit Increase customer satisfaction and deliver a consistent brand experience
Social Customer Service Toolkit
Increase customer satisfaction and deliver a consistent brand experience
Connect Your Enterprise World How to enhance your business technologies by integrating social media
Connect Your Enterprise World
How to enhance your business technologies by integrating social media
Real-Time Marketing: Go Beyond The Buzz Definitions, examples and work plans to get you started
Real-Time Marketing: Go Beyond The Buzz
Definitions, examples and work plans to get you started
8 Social Media Tips for Financial Services Finance industry-specific best practices for implementing social media
8 Social Media Tips for Financial Services
Finance industry-specific best practices for implementing social media
The Beginner’s Guide to Social Media Metrics A blueprint for getting started with social analytics
Strategy & Tactics
The Beginner’s Guide to Social Media Metrics
A blueprint for getting started with social analytics
Reaching global audiences with social media How the University of South Australia lifts global engagement by 42%
Reaching global audiences with social media
How the University of South Australia lifts global engagement by 42%
Evaluating social media education programs How to find a program that fits your unique needs and drives business results
Evaluating social media education programs
How to find a program that fits your unique needs and drives business results
Succeeding with social customer service Your 5-step strategy to building a loyal customer base using social media
Succeeding with social customer service
Your 5-step strategy to building a loyal customer base using social media
Strategizing the Social Media Play: A CFL Case Study - 5574 How the CFL used social media to increase fan engagement and referral traffic
Strategizing the Social Media Play: A CFL Case Study - 5574
How the CFL used social media to increase fan engagement and referral traffic
The Social Campus How Social Media is Transforming Higher Education
The Social Campus
How Social Media is Transforming Higher Education
Mapping your Organizational Roles See how enterprises can prepare themselves for real-world risk scenarios
Mapping your Organizational Roles
See how enterprises can prepare themselves for real-world risk scenarios
Evaluating Enterprise Social Media Platforms How to support business goals through customized workflows for each department
Evaluating Enterprise Social Media Platforms
How to support business goals through customized workflows for each department
Top 10 Social Media Tips for Small Businesses How to build a strong social media marketing presence
Top 10 Social Media Tips for Small Businesses
How to build a strong social media marketing presence
Adding your Social Network Profiles Discover how you can manage all your social profiles in one place
Products & Services
Adding your Social Network Profiles
Discover how you can manage all your social profiles in one place
Social Media in Technology How to unify your social media strategy across the organization
Social Media in Technology
How to unify your social media strategy across the organization
Social Selling for Sales Executives How to connect with prospects at the right time and close deals fast
Social Selling for Sales Executives
How to connect with prospects at the right time and close deals fast
Ensure Compliance Across Your Organization How to establish the right compliance controls
Ensure Compliance Across Your Organization
How to establish the right compliance controls
6 Steps to Social Media Compliance Learn about how regulations may affect your industry while using social media
6 Steps to Social Media Compliance
Learn about how regulations may affect your industry while using social media
Managing your Pending Posts Learn how to schedule, AutoSchedule, view, and edit your pending posts
Strategy & Tactics
Managing your Pending Posts
Learn how to schedule, AutoSchedule, view, and edit your pending posts
3 Ways Sports Organizations Use Social Media Develop a social strategy to increase fan loyalty and deliver significant ROI
3 Ways Sports Organizations Use Social Media
Develop a social strategy to increase fan loyalty and deliver significant ROI
How to Add Instagram to your Hootsuite Dashboard - 5653 How to connect your Instagram account to Hootsuite 
Strategy & Tactics
How to Add Instagram to your Hootsuite Dashboard - 5653
How to connect your Instagram account to Hootsuite
Putting Social to Work for Your Business Easily amplify your social reach exponentially through employee participation
Putting Social to Work for Your Business
Easily amplify your social reach exponentially through employee participation
8 Social Media Tips for the Retail Industry Understanding today's path-to-purchase
8 Social Media Tips for the Retail Industry
Understanding today's path-to-purchase
The hardest hit by Hurricane Sandy How Morris County communicated with citizens during emergency response
The hardest hit by Hurricane Sandy
How Morris County communicated with citizens during emergency response
Storytelling with Saving Lincoln - 5563 How a successful independent film launched on Twitter with a $1,000 budget using Hootsuite
Storytelling with Saving Lincoln - 5563
How a successful independent film launched on Twitter with a $1,000 budget using Hootsuite
A Major League Soccer Case Study See how Major League Soccer uses Hootsuite social contesting to build a fan base
A Major League Soccer Case Study
See how Major League Soccer uses Hootsuite social contesting to build a fan base
Organize your Social Business 5 steps to developing and implementing an enterprise-wide social strategy
Organize your Social Business
5 steps to developing and implementing an enterprise-wide social strategy
8 Tips for Social Business How to measure ROI and scale your efforts 
Strategy & Tactics
8 Tips for Social Business
How to measure ROI and scale your efforts
How Sodexo leads its industry with social advocacy 
Case Studies
How Sodexo leads its industry with social advocacy
Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction 
Case Studies
Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction
How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social 
Case Studies
How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social
How Antalis Leads Its Industry on Social with Employee Ambassadors 
Case Studies
How Antalis Leads Its Industry on Social with Employee Ambassadors
Helping to keep road users safe with an effective social media strategy 
Case Studies
Helping to keep road users safe with an effective social media strategy
SIX automates key cybersecurity tasks to actively protect itself against social media threats 
Case Studies
SIX automates key cybersecurity tasks to actively protect itself against social media threats
San Diego Zoo: Community Engagement - 5566 Bringing the zoo to you How the San Diego Zoo educates and inspires a global audience using Hootsuite
San Diego Zoo: Community Engagement - 5566 Bringing the zoo to you
How the San Diego Zoo educates and inspires a global audience using Hootsuite
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
2022 Digital Trends Report Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
Research & Trends
2022 Digital Trends Report
Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
Using Social Media to Circulate News that Matters and Solve Crimes 
Case Studies
Using Social Media to Circulate News that Matters and Solve Crimes
How Nokia used social to become the talk of the world’s largest mobile tech event 
Case Studies
How Nokia used social to become the talk of the world’s largest mobile tech event
The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations
Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How Georgia State University Built a Global Community of Brand Advocates 
Case Studies
How Georgia State University Built a Global Community of Brand Advocates
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
How Meliá became one of the most influential hotel chains on social media 
Case Studies
How Meliá became one of the most influential hotel chains on social media
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
How the University of Sydney Proves the Value of Social Media 
Case Studies
How the University of Sydney Proves the Value of Social Media
How the WWF inspires global action with social media 
Case Studies
How the WWF inspires global action with social media
How UNESCO used social media to raise awareness of crimes against journalists 
Case Studies
How UNESCO used social media to raise awareness of crimes against journalists
The Social Media Toolkit for Fresh Ideas All the inspiration you need to feed the social beast
Toolkits
The Social Media Toolkit for Fresh Ideas
All the inspiration you need to feed the social beast
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500% 
Case Studies
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500%
Innovate UK executed a social media strategy to get their message seen by more people 
Case Studies
Innovate UK executed a social media strategy to get their message seen by more people
How Abu Dhabi is Boosting Tourism with Social Media 
Case Studies
How Abu Dhabi is Boosting Tourism with Social Media
Enhancing the student experience with social media content 
Case Studies
Enhancing the student experience with social media content
How a European Tourism Leader Earned a 200% Return on Investment in Social Media 
Case Studies
How a European Tourism Leader Earned a 200% Return on Investment in Social Media
How Antalis Leads Its Industry on Social with Employee Ambassadors 
Case Studies
How Antalis Leads Its Industry on Social with Employee Ambassadors
How the RACGP uses social media to build stronger connections with its audience 
Case Studies
How the RACGP uses social media to build stronger connections with its audience
How Sodexo Universities builds meaningful connections with students
Case Studies
How Sodexo Universities builds meaningful connections with students
The Definitive Guide to Social Selling How to use social media to listen, learn, and engage, and boost your close rate
The Definitive Guide to Social Selling
How to use social media to listen, learn, and engage, and boost your close rate
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