Hootsuite AI Powered Services - List of AI Service Providers

Last Modified: June 2, 2025

To help us provide the Enterprise Services or Self-Serve Services, as applicable (each, the “Services”), Hootsuite Inc. and its affiliates (collectively, “Hootsuite”) engages and uses AI Service Providers as defined in and in accordance with the Hootsuite AI Terms. The following table describes the AI capabilities currently available in the Services and whether the underly AI for our AI-Powered Services is from Hootsuite (“Hootsuite AI” and "Talkwalker Blue Silk") or an AI Service Provider. This table may be updated by Hootsuite from time to time in its sole discretion without notice to you.

Please note that if an AI-Powered Service is in Beta, then the Beta terms will apply, rather than the Hootsuite AI Terms. Capitalized terms not defined herein have the meanings given to them in the AI Terms.

Hootsuite

AI Capabilities	AI-Powered Services	AI System or Service Provider
Interactive AI Assistant Augment the user’s thinking, writing, and decision-making by answering questions, responding to prompts, and supplying creative or operational support on demand.	Owlywriter AI (in Create, Plan, Ads) Hashtag Recommendations Smart Replies AI Query Builder Owly GPT (Beta)	Microsoft Corporation (Azure OpenAI Service) OpenAI, L.L.C. Hootsuite AI (powered by Talkwalker Blue Silk)
Insight & Strategy AI Turns social performance data and trend signals into clear insights, then recommends strategic actions and next steps.	Social Performance Score - Recommendations Hootsuite Listening (Reports, Alerts, Trending Topics, Forecasting)	Microsoft Corporation (Azure OpenAI Service) OpenAI, L.L.C. Hootsuite AI (powered by Talkwalker Blue Silk)
Autonomous AI Agent Save time by independently handling tasks without human intervention.	Generative AI Chatbot	Microsoft Corporation (Azure OpenAI Service) OpenAI, L.L.C.
Invisible Automation Eliminate manual effort through invisible, behind‑the‑scenes workflows that accelerate processes.	Sentiment analysis in Inbox 2.0 Hootsuite Listening (Annotations and Classifications)	Hootsuite AI (powered by Talkwalker Blue Silk)

Talkwalker

AI Capabilities	AI-Powered Services	AI System or Service Provider
Interactive AI Assistant Augment the user’s thinking, writing, and decision-making by answering questions, responding to prompts, and supplying creative or operational support on demand.	Yeti (Yeti Studio) AI Query Builder	Microsoft Corporation (Azure OpenAI Service)
Insight & Strategy AI Turns social performance data and trend signals into clear insights, then recommends strategic actions and next steps.	Blue Silk Insights (Reports, Alerts, Conversation Clusters, Trending Topics, Forecasting)	Talkwalker Blue Silk
Invisible Automation Eliminate manual effort through invisible, behind‑the‑scenes workflows that accelerate processes.	Blue Silk Annotations and Classifications (Content Refinement (Spam filter, Noise control), Age Detection, Visual analytics, Machine translation, Predictive Analytics, Sentiment Analysis, Variable Detection)	Talkwalker Blue Silk