Skip to content


Hootsuite Ranked Highest Within the Social Media Management Space in G2 2023 Best Software Products

Hootsuite ranked highest among main competitors in the social media management space in ‘Best Software Products’ and ‘Best Marketing Products’ categories

VANCOUVER, BC — February 9, 2023 — Hootsuite is proud to announce it has been recognized within several categories of G2’s 2023 Best Software Awards, ranking highest among main competitors in the social media management space in both the ‘Best Software Product’ and ‘Best Marketing Products’ categories. As a leading software marketplace used by more than 80 million software buyers annually, G2’s annual Best Software List ranks the world’s best software companies and products based on authentic, timely reviews from real users. 

This year, Hootsuite was featured in a total of six categories in G2’s 2023 Best Software Awards, including: 

“We’re honored to be recognized, once again, as a leader in our space in G2’s 2023 Best Software Awards,” said Irina Novoselsky, CEO, Hootsuite. “We’ve been leading the way in this category for over a decade, and helping organizations harness the power of social media to make their businesses successful. This recognition is a true testament to our dedication of providing our customers with the most competitive product to help guide them through the wild world of social.” 

“While G2 publishes the Best Software Awards each year, they’re really awards from customers,” said Sara Rossio, Chief Product Officer at G2. “Representing a vote of confidence from real software users, these awards also spotlight those that have risen to the top among thousands of companies. With 2 million+ verified software reviews, the most in a single destination, our marketplace features more than 145,000 products and services across 2,100 different categories. Congratulations to all those named, as buyers will continue to lean on these awards as a trusted source to inform their software decisions in the year ahead.”

The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores, based on reviews across all categories they are a part of. To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year. The scores only reflect data from reviews submitted during this evaluation period.

Learn more about the methodology used to calculate G2’s Best Software Awards here.

About Hootsuite

Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over 1 million courses to students worldwide. 

To learn more, visit

About G2

G2 is the world’s largest and most trusted software marketplace. More than 80 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit and follow us on Twitter and LinkedIn.


Hootsuite Media Team