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Hootsuite Welcomes New Head of LATAM Region

Geana Barbosa joins Hootsuite as leader of the LATAM region, bringing extensive sales and leadership expertise to bolster growth across the market

VANCOUVER, BC — November 14, 2022 —  Hootsuite recently welcomed a new Head of Region, Geana Barbosa, to support the company’s growth within the LATAM region. 

Geana Barbosa joined Hootsuite in August as Head of Region, LATAM, bringing a wealth of global experience in both sales and regional leadership. Based out of Hootsuite’s Mexico City office, Barbosa is excited about  the opportunity to build strong teams, create pathways to success for her people, and find innovative solutions to solve the most complex business challenges.

“I am thrilled to join Hootsuite in Latin America. We have all the ingredients to take the region to the next level — a brilliant and hard-working team, outstanding solutions, and a hungry market,” said Geana Barbosa, Head of LATAM, Hootsuite. “I am equally excited about the impact we can generate in communities all across the region. I come from a small city in Brazil, and in the last five years, I have seen all the economic opportunities that social commerce was able to create for entrepreneurs and small business owners  in vulnerable communities. As thought leaders and enablers in the social world, I cannot wait to see how we can help businesses of all sizes leverage the power of social.”

Barbosa hails from Brazil and established her career in the LATAM region with Euromonitor International, leading the Brazilian and Chilean offices and supporting clients in Mexico, Brazil and other Caribbean & LATAM countries. In her most recent role at Asana, Barbosa held the position of Head of Southeast Asia, and she also brings extensive leadership experience from LinkedIn as Head of Key Accounts, APAC, and several years as a regional or country leader. Barbosa is fluent in Spanish, Portuguese and English.

“I’m excited to have Geana join us to lead our growth strategy in the LATAM region,” said Tom Keiser, CEO, Hootsuite. “She brings to Hootsuite not only global and LATAM specific sales experience but an impressive ability to engage and inspire teams with her energy, commitment and drive.”

According to Hootsuite’s Q3 Digital 2022 Statshot, Colombia, Brazil, Argentina, and Mexico are among the top 10 countries in the world with the highest average amount of daily time spent on social media. 

“Data like this energizes me and ignites my commitment to our mission to help customers become fearless and embrace the power of social.” Barbosa added. 

About Hootsuite

Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide. 

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Hootsuite Media Team