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HootSuite and SocialFlow Announce a Strategic Integration to Bring Optimized Publisher™ to HootSuite Enterprise Clients

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HootSuite and SocialFlow have developed a strategic integration to provide HootSuite Enterprise clients the ability to connect their SocialFlow Optimized Publisher account directly to their HootSuite social media management system.

VANCOUVER, BRITISH COLUMBIA and NEW YORK, NEW YORK–(Marketwire – March 7, 2012) -

Today, HootSuite and SocialFlow announce a strategic enterprise integration that will be available to joint clients through HootSuite’s enterprise App Directory. This integration represents a commitment to best-in-class software integrations that build on the value both firms provide to the social media activities of major businesses and brands.

The new enterprise app provides joint clients quick and easy access to SocialFlow’s Optimized Publisher capabilities from within the HootSuite Enterprise dashboard. SocialFlow has pioneered a real-time, data-backed approach to social media optimization with its latest product offering, SocialFlow Optimized Publisher. Using HootSuite and SocialFlow together allows social media practitioners to streamline their social media management and optimize publishing decisions according to audience availability and resonance.

“As a client of both of these products, I’m excited about the opportunity to use these powerful social media tools together – a combination that directly benefits the internal productivity of our NYPL team. The ability to manage our SocialFlow queue from within the HootSuite dashboard will provide our team with an added advantage to the HootSuite system. We’re pleased to see this continued focus on business-centric tools for organizations like ours,” says Johannes Neuer, eCommunications Manager of The New York Public Library.

“As organizations embrace the power of social, we anticipate that more and more groups will demand best of breed services within HootSuite. We are excited that through SocialFlow, Social Media Managers can now optimize and manage their campaigns from one centralized, secure dashboard,” says Ryan Holmes, CEO of HootSuite.

“The partnership and integration with HootSuite highlights the growth and maturation of the social media enterprise software market,” says Frank Speiser, CEO and Co-Founder of SocialFlow. “As brands and businesses increasingly require significant return for their investment in social, integrations like these represent a winning strategy in the fight for attention. HootSuite’s capabilities as a social media management tool are a perfect fit with the real-time optimization power of the SocialFlow Optimized Publisher.”

About HootSuite Enterprise

HootSuite Enterprise is a social media management system for managing, measuring and collaborating across multiple social networks from one secure web and mobile dashboard. With the most advanced functionality, training and support available, brands can efficiently streamline workflow across multiple social networks including Facebook, Twitter, Google+ Pages, LinkedIn and more.

About SocialFlow Optimized Publisher™

The SocialFlow Optimized Publisher is the industry’s leading intelligent social media publishing and optimization platform that analyzes real-time audience availability, topical receptivity and potential attention and engagement on the social graph. The Publisher lets businesses know and leverage the precise value of each piece of content they publish using the SocialFlow AttentionScore technology, which makes the task of maximizing clicks, likes, shares, Retweets, mentions and follower growth scalable and efficient.

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Manage the settings of your SocialFlow Optimized Publishing Queue within the HootSuite dashboard.

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Create messages to send to your SocialFlow Optimized Publishing Queue within the HootSuite dashboard.


Hootsuite Media Team