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Hootsuite Announces Changes to its Board of Directors

Vancouver, BC - November 23, 2021 – Hootsuite today announced the appointment of four new directors to its Board of Directors. Julie Herendeen, Christiane Pendarvis, Dave Singh, and Carl Sparks join existing directors, Ryan Holmes, Tom Keiser and Jeff Lieberman on the Hootsuite board. Herendeen has been appointed Board Chair.

"These new board appointments are an important step forward for Hootsuite as we transition from an investor board to an independent board,” said Tom Keiser, Hootsuite CEO. “We have an incredible mix of talented leaders guiding our company, and I’m honored to welcome our newest board members to the team."

Concurrent with the new additions, Sara Clemens and Shahrzad Rafati have transitioned from the board.

“On behalf of Hootsuite, I’d like to thank Sara and Shahrzad for their leadership and expertise in helping to shape our company’s direction and focus, and wish them the best,” said Keiser. “In the four years they have been here, they have provided sound advice and been instrumental in helping us achieve our goals and objectives.”

Julie Herendeen is a corporate director who also serves on the board of directors of HubSpot, Inc. (NASDAQ: HUBS). Previously, she was the Chief Marketing Officer at PagerDuty, Inc. (NYSE: PD) and prior to that led Global Enterprise Marketing at Uber, Inc. (NYSE: Uber). She led global marketing and the self-service business at Dropbox, Inc. (NASDAQ:DBX) and previously led product and marketing teams at Yahoo!, Lookout and Apple Computer (NASDAQ:AAPL).

Christiane Pendarvis is the co-President and Chief Merchant Officer at Savage x Fenty, a lingerie brand. She was formerly the Senior Vice President, E-Commerce at Fullbeauty Brands Operations, LLC, an online and catalog retail brand; Vice President of Ecommerce at Charming Charlies; Vice President of Crowd Source Design and Operations at Minted, a lifestyle brand and design marketplace, and the Vice President, Global Product Operations and Vice President, General Manager, Old Navy Men’s, at Gap Inc. (NYSE: GPS), a clothing and accessories retailer.

Dave Singh is the Chief Financial Officer at Tucows Inc. (TSX: TC), a global provider of internet services. He was formerly the Chief Financial Officer at TELUS International, a provider of multilingual digital customer experience and digital IT solutions, and Director, Financial Reporting & Analysis and Director, Consumer Retail, at TELUS Communications, a national telecommunications provider.

Carl Sparks is a Managing Partner at Interlock Partners, an early-stage venture capital firm. He is also a director of Copart, Inc. (NASDAQ: CPRT), ActionIQ, BlueNile, and Lucid, LLC.. Sparks has previously served on the board of directors of Avis Budget Group. (CAR), Dunkin’ Brands (NASDAQ: DNKNV) and Vonage Holding Corp. (NASDAQ: VG) ), and on the advisory board of Comment Sold. Prior roles include Chief Executive Officer at Academic Partnerships; Chief Executive Officer at Travelocity Global; and various management and marketing roles at Expedia (NASDAQ: EXPE).

Hootsuite is a leading global provider of social media management software. Our comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. We offer free, “Self Serve” and “Sales-enabled” versions of our platform on monthly and annual subscription options. Our free and Self Serve offerings can be accessed directly from our website, allowing customers to start using our products within minutes. We have approximately 200,000 Self Serve customers and over 5,000 Sales-enabled customers as well as millions of users worldwide.

Hootsuite Academy, our industry-leading online learning platform, educates and inspires brands, organizations and individuals about the power of social media. Hootsuite Academy has delivered over one million courses over the years.

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Hootsuite Media Team