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Hootsuite Awarded Adobe Exchange Partner of the Year

The world’s most widely used social media management platform recognized for integrations that optimize and measure omni-channel experiences across Adobe Experience Cloud

VANCOUVER, BC – March 27, 2018 - Hootsuite, the world’s most widely used social media management platform trusted by 16 million customers and more than 80 percent of the Fortune 1000, announced it has been awarded Adobe’s Exchange Partner of the Year for 2017. Hootsuite was selected by Adobe for its integrated solutions that allow brands to unlock the power of social across their omni-channel campaigns and measure the impact of social interactions throughout the customer journey.

This recognition represents a deepening of the collaboration Adobe and Hootsuite announced late last year, when Hootsuite became a Premier-level partner within the Adobe Exchange partner program as a preferred Social Media Management Solutions (SMMS) provider.

“We’re thrilled to be selected as Adobe’s Exchange Partner of the Year,” said Penny Wilson, CMO of Hootsuite. “Our relationship with Adobe enables our joint customers to create personalized real-time experiences across channels to strategically grow their brand, business, and customer relationships with social—all with an eye toward delivering and measuring true social ROI.”

“This award recognizes Hootsuite’s innovation in bringing the power and value of social to Adobe Experience Cloud customers,” said Amit Ahuja, vice president, Adobe Experience Cloud Partners and Ecosystem Innovation, Adobe. . “The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage using our combined solutions. We look forward to continuing to advance our work with Hootsuite in 2018 and beyond.”

Today also marked the launch of a new Hootsuite integration with Adobe Analytics Cloud.  This new integration unlocks Hootsuite’s unique customer data and insights within Adobe’s market-leading solution, creating the ability to deploy, optimize, and measure omni-channel campaigns with social data. Complementing the robust set of existing Adobe integrations, the new integration with Adobe Analytics Cloud enables marketers to gain a more complete omni-channel view of customer insights and campaign ROI with Hootsuite engagement data in Adobe Analytics Cloud.   

In addition, Adobe announced enhancements to Adobe Cloud Platform, the Experience System of Record, to provide a complete, real-time view of consumers along their journeys. Hootsuite will continue to collaborate with Adobe to ensure joint customers deliver the best experiences possible by leveraging a true unified profile.

More Information:Hootsuite Adobe Webpage: Kit:

Hootsuite is the most widely used social media management platform, trusted by more than 17 million people and employees at 80% of the Fortune 1000. Hootsuite's unparalleled expertise, customer insights at scale, and collaborative ecosystem, uniquely help people and organizations to succeed with social. To learn more, visit


Hootsuite Media Team