PRESS RELEASES

VANCOUVER, BC — AUGUST 17, 2023 — Today, Hootsuite is proud to announce it has been awarded ‘Best Social Listening Solution’ at the sixth annual MarTech BreakThrough Awards. 

The MarTech industry is helping brands navigate challenging shifts as organizations are forced to dramatically alter how they engage with their audiences, completely transforming the customer journey. This year, the MarTech Breakthrough Awards evaluated over 3,500 nominations and recognized the world’s most innovative products, solutions, services and companies in the global field of marketing, advertising and sales technology. 

"Embracing the rapid pace of innovation on social has been an integral part of Hootsuite's journey since our inception 14 years ago," said Natalia Williams, Chief Product Officer, Hootsuite. “This award underscores the hard work that our teams have done to bridge our customers with the right conversations on social, increasing their ability to understand the needs of their customers, and ultimately driving revenue for their organizations.”

While social is an ideal forum  for two-way conversation, operating as a town square in many ways, it has also become a marketplace and an opportunity for brands to interact with their audience. With this digital reality, keeping a pulse on the conversations of competitors and customers through social platforms has become a key component to growth — and also a challenge for social marketers.

Social plays a critical role in driving sales and business success for brands and it has become crucial  to engage in social listening to keep a pulse on the conversations happening on different social platforms. As the world’s first social media management platform, Hootsuite helps organizations bridge this gap by arming brands with the right tools, insights and guidance to maintain a pulse on the shifting conversations  in the intricate realm of social media.