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HootSuite Partners with Newhouse at Syracuse University to Deliver Social Media Certifications to Business Professionals

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VANCOUVER, BC – October 29, 2013 - HootSuite, the world’s most popular social relationship management platform, is partnering with Syracuse University’s S.I. Newhouse School of Public Communications, one of North America’s most prestigious schools for communication studies, to offer social business professionals with an Advanced Social Media Strategy (ASMS) Certificate. Early participants include representatives from Universal Sony Pictures Home Entertainment, Coors Light™, Edelman, Florida Panthers, lululemon athletica, and others.

“I work in the marketing department, building out the marketing campaigns for each of our title releases and social media is always a big part of this mix,” says Joel Trenthowan, Family Product Manager of Universal Sony Pictures Home Entertainment. “The ASMS certificate provided a fantastic opportunity to enhance my industry knowledge and build my social skill set so I can be more effective designing a social media strategy.”

As global brands, businesses, and agencies expand their social efforts and look for ways to remain competitive, HootSuite and Newhouse identified a clear need to develop a certification for business professionals who want practical social media skills combined with a strategic understanding of how social media can be used across the entire organization.

Participants now have the opportunity to interact and receive feedback directly from academic thought leader Dr. William J. Ward, the primary instructor for the ASMS certificate at Newhouse. Social Media Marketing Magazine ranks Ward as one of the Top Marketing Professors on Twitter. The ASMS Certificate, earned online, provides participants with a flexible format with 15 self-paced lessons on social media strategy, including the following topic areas:

  • Strategic Planning Process: Social media strategy and appropriate listening and response tactics are covered, including insights on social influence, measuring success and ROI.

  • Content Strategy: Content marketing topics including paid social, engagement, curation, and real-time responsive marketing provide participants with an overview of the various strategies in use today.

  • Situation and Environment Analysis: Participants receive an introduction to the social media ecosystem, including social relationship software, campaign management, and and analytics.

  • Information Management and Threats: Participants learn about issues relating to privacy, protecting customer and employee data, crisis management, and information security.

“Social media can be part of everyone’s job from Human Resources, Sales, Customer Service, New Product Development, to Marketing and Public Relations,” says Ward. “The Newhouse-HootSuite Advanced Social Media Strategy Certificate provides specialized training that helps organizations bridge the gap between digital and social media skills.”

“To fully unlock the value of social, organizations must ensure everyone understands the implications of social media on their businesses, so they’re on the same page and speaking the same language. The ASMS certificate helps achieve this.  A lot of businesses will benefit from having top-notch, social media experts on staff,” says Greg Gunn, VP of Business Development at HootSuite.

HootSuite, with close to eight million global users, now has more than 500 classrooms enrolled in its Higher Education Program. This partnership delivers one of the first recognized credentials that combines premier higher education with the experience of a social relationship platform leader in order to deliver the strategic training required by businesses that operate in today’s digital landscape. Additional details on the ASMS Certificate, including options for enterprise and group pricing, are available on the Newhouse Website.

More information:

About HootSuite

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit

HootSuite is dedicated to helping their close to eight million users succeed through social with a number of educational programs, including HootSuite University, which delivers product and industry training through hands-on video courseware, and HootSuite Certification. To learn more, visit


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Upon completion of the Advanced Social Media Strategy (ASMS) Certificate program, social business professionals will receive an official certificate, signed by both HootSuite and Newhouse School at Syracuse University


Hootsuite Media Team