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HootSuite & HubSpot Announce Partnership to Close the Loop on Social Marketing & Lead Management #ClosedLoopSocial

Strategic partnership will provide seamless integration features for marketing practitioners to tie social media activity to lead generation and campaign efforts for the first time.

VANCOUVER, BC / CAMBRIDGE, MA – June 6, 2012 - HootSuite, makers of the market-leading social media management system, have entered into a strategic partnership with HubSpot, the world’s only all-in-one marketing software platform. This partnership will directly connect social media to generating, managing and nurturing leads for the first time, finally “closing the loop” on social media marketing. Joint efforts include an app integration in HootSuite’s App Directory, plus educational content and presenting sponsor of HubSpot’s Inbound 2012 Conference – follow hashtag #closedloopsocial for details. The companies will also join forces to break the existing Guinness World Record for world’s largest webinar with The Science of Inbound Marketing July 12 at 1:00pm ET.

Click to tweet: Teaming of @HubSpot and @HootSuite finally allows marketers to use social to drive direct revenue #InboundSci

Driving the partnership is the app integration, currently in beta, which automatically pulls HubSpot Lead and Keyword data into HootSuite providing an opportunity for social engagement with leads and those mentioning top performing keywords without leaving the HootSuite dashboard. This powerful integration breaks ground on lead management by closing the loop on social media and inbound marketing. Interested customers are encouraged to apply to participate in the beta program which will run for two weeks prior to the public launch at the end of June.

Click to tweet: Breaking: @HootSuite and @HubSpot tie social to lead gen with first lead-focused social app #closedloopsocial

Be part of marketing history: The World’s Largest Webinar

HootSuite will also co-host HubSpot’s 2012 World’s Largest Webinar, going after the Guinness Record of 31,000 registrants set by HubSpot in 2011. All marketers are invited to be part of marketing history by registering for The Science of Inbound Marketing, taking place on July 12 at 1:00pm EST. and hosted by HubSpot’s Social Media Scientist, Dan Zarrella, and HootSuite’s VP of Marketing, Ben Watson. Together, the two companies will demonstrate the important role real data, facts and science play in inbound marketing. Follow hashtag #InboundSci for the latest on this groundbreaking webinar event.

“Social media spending is on the rise. We watch as companies invest significant dollars into driving marketing campaigns using social networks as the next marketing platform”, says Ryan Holmes, CEO of HootSuite Media, Inc. “Through this partnership, the professional marketer can finally follow up with social media leads, nurture relationships in real time, and close deals easier than ever before”.

“We built HubSpot software to make marketing easier, and then expanded it by launching the world’s largest marketing software marketplace just under a year ago,” said Brian Halligan, CEO of HubSpot, the all-in-one marketing software provider. “Of 60+ apps we’ve seen, HootSuite is building one of the most exciting. Plugging social media management into HubSpot’s end-to-end marketing software makes social accountable for generating leads, customers and true ROI.”

HootSuite Goes Big at HubSpot’s Inbound 2012 Conference

Also announced, HootSuite will be the presenting sponsor at HubSpot’s Inbound 2012, a 3-day blowout marketing conference featuring keynotes by Gary Vaynerchuk and other marketing luminaries. Slated for August 27-30 at Boston’s Hynes Convention Center, Inbound 2012 is the world’s largest gathering of inbound marketers and will help marketing professionals, business owners, and agency executives improve marketing effectiveness. The HootSuite-HubSpot app will be demoed live on the Demo Stage. Stay tuned for more information about the demo, HootSuite’s party, and more!

Additional announced partnership activities include:

  • On-demand demo of the HubSpot-HootSuite app in action

  • Two eBook how-to guides on social media monitoring and lead generation

  • A video presentation on social media monitoring using HootSuite

  • A HootSuite University Lecture Series led by HubSpot Social Media Scientist, Dan Zarrella

More Information:

HootSuite Blog: Blog: Page: Directory: Request: 

About HootSuiteHootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more. To learn more, visit:

About HubSpotHubSpot all-in-one marketing software helps more than 6,800 companies in 46 countries attract more visitors to their websites, convert more of those visitors to leads and drive customer growth. Website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media marketing are among the 25+ integrated tools that make up this end-to-end marketing software. HubSpot is also the developer of the popular marketing analysis dashboard,, which grades the marketing efforts of over 250,000 companies a month.  In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at Find out if HubSpot software is right for your business by applying for a free inbound marketing assessment.


HootSuite Media, Inc.Sandy Pell, @HootSandyPublic and Analyst  

HubSpotLaura “@Pistachio” FittonInbound Marketing Evangelist(617)

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The HubSpot app integration in the HootSuite dashboard allows users to automatically pull Contact and Keyword data into HootSuite streams for monitoring and engagement.

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The HubSpot app integration in the HootSuite dashboard allows users to filter the Keywords stream to show messages for top performing keywords, based on conversion volume.

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The HubSpot app integration in the HootSuite dashboard allows users to filter the Contacts stream by date range to show messages from Contacts based on when they converted.


Hootsuite Media Team