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Hootsuite Integrates with Microsoft to Increase Customer Social Productivity and ROI

Integration of Hootsuite Platform with Microsoft Dynamics, SharePoint and Yammer Extends Impact of Social Throughout an Organization

VANCOUVER, BC – November 17, 2015 - Hootsuite, the most widely used platform for managing social media, today announced an integration with Microsoft Dynamics CRM, Microsoft SharePoint, and Microsoft Yammer into the Hootsuite platform. The collaboration will enable enterprise organizations to utilize social content in meaningful ways across the organization, whether it’s for social marketing, social selling, social customer support, or internal collaboration.

“At Microsoft, we’re committed to providing the best-in-class platforms and productivity services. We know that when businesses have access to products like Hootsuite and Microsoft, they can do amazing things. This in turn has the potential to empower change, and create a wave of innovation and growth,” said Janet Kennedy, President of Microsoft Canada Inc.

Seamlessly Integrate Social Interactions into the Customer Journey

In today’s connected world, enterprises understand the importance of listening to and engaging with customers on social media in an authentic manner. Social channels help enterprises provide timely and efficient customer support, identify and pursue sales opportunities, and deliver compelling brand and marketing content.

The Hootsuite integration with Microsoft Dynamics CRM will allow enterprises to integrate social interactions into the entire customer journey. From the Hootsuite dashboard, users can identify and create leads, opportunities, or cases and input them directly into Microsoft Dynamics CRM Online. Companies can also add social data to the customer record within Microsoft Dynamics CRM to provide a more holistic view of each customer. 

Easily Share Social Content Across Internal Teams

With the integration of SharePoint in Hootsuite, enterprises will be able to utilize social media content across teams to better collaborate in impactful ways, whether it’s to resolve a customer issue or share important information.

Any employee will be able to publish content found on their own social networks directly into their public and team SharePoint sites. Additionally, users will be able to bring content from SharePoint sites into the Hootsuite dashboard so that content can be viewed and actioned alongside social media data from Facebook, Twitter, LinkedIn, and other social networks.

Utilize Customers Social Conversations to Collaborate in Real Time

In order for organizations to drive deeper, more impactful and responsive social marketing tactics, they need to have internal social tools to facilitate collaboration and innovation among employees.

The Hootsuite integration with Yammer enables employees to collaborate in real time as they are engaging with their customers on social media. This extends the customer social conversations to any department or business unit instantaneously, allowing employees to operate as a connected network.

“Integrating Microsoft software enables Hootsuite customers to get the most out of social, from external customer interactions to internal collaboration. We’re pleased to expand our relationship with Microsoft to offer solutions that will empower our customers’ success with social,” said Steve Johnson, Chief Revenue Officer at Hootsuite. 

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Hootsuite Media Team