Meet OwlyGPT: The only AI assistant that powers your strategy with social insights
Unlike other AI tools trained on outdated news articles, blogs, and websites, OwlyGPT pulls from real-time social conversations to generate fresh insights, effective strategies, and social content. It’s the first AI assistant that actually gets what your social team does — and makes them better at it.
The most powerful set of social data at your fingertips
OwlyGPT knows exactly what’s happening across the digital universe — as it happens. Plus, it learns your brand’s style guide to help your team create on-brand content faster than ever.
Connect to today’s culture and conversations
OwlyGPT analyzes current trends and conversations specific to your brand and industry, helping you stay relevant and ahead of the curve.
Get strategic advice on demand
Smart, no-nonsense tips at your fingertips. Ask OwlyGPT for anything — audience insights, engagement strategies, and even last-minute crisis comms.
Supercharge your team’s output
Give your team the gift of speed. OwlyGPT generates content ideas, captions, and scripts in seconds based on the freshest insights — all customized to your brand.
Build your social dream team with
Researcher
Understand emerging trends and sentiment shifts across your industry and audience.
Copywriter
Generate new ideas and turn them into fresh, on-brand posts for all your social channels.
Strategist
Turn today’s trends and insights into strategy that builds influence and drives impact.
"OwlyGPT is quickly becoming our secret sauce."The social media AI assistant built on real-time social media conversations
Your team could spend hours training lesser tools to learn the ins and outs of your social media strategy. Or you could use OwlyGPT.
Get the latest social insights informed by your audience and industry
Compared to OwlyGPT, every other large language model is trained on ancient history. OwlyGPT stays informed with up-to-the-minute data powered by Talkwalker (AKA the world’s most advanced social listening technology). It helps you craft content based on the latest trends and check sentiment to build messaging that will resonate with your audience today.
Fill your content calendar in seconds with images and copy on demand
OwlyGPT is an AI social media post and image generator that can craft content for any social network based on a variety of prompts. Create from scratch, from your brand’s previous posts, or even from an image. Plus, have OwlyGPT generate on-brand image assets based on your caption.
Grow faster on social with personalized, network-specific recommendations
OwlyGPT analyzes millions of social posts to give you the best recommendations for your unique brand on social. It’ll provide targeted recommendations that are hyper-relevant to you, your audience, and the networks where you post.
Nail your brand voice and get your messaging just-right
OwlyGPT ensures that all your team’s social media content is on-brand and maintains a cohesive voice and style across platforms. It adapts to your brand by using your past social media content and your Hootsuite bio. Plus, it gets to know your brand’s reputation beyond your channels with the help of real-time data from Talkwalker, including brand mentions from social media and the web.
Got social media questions? Just ask Owly.
OwlyGPT is an AI assistant for social media that taps into an invaluable stream of data. Plus, it’s got a direct line to your customers. Here are a few things you can ask Owly to unlock its full potential.
OwlyGPT is well-versed in your audience. It can provide insights on your target demographics — occupation, language, location, interests, lifestyle, cultural awareness, and more — so you can create the best possible content.
Keeping tabs on your competitors has never been easier. OwlyGPT knows what your competition is posting, and knows exactly how you can do better.
Public sentiment changes at lightning speed. Get the full picture to understand what to post — and what not to post — and how to approach sensitive topics.
Hey, even the smartest social media managers occasionally suffer from imposter syndrome. OwlyGPT is always on hand to remind you that you’re doing amazing.
OwlyGPT is just one of many social media automation tools built into Hootsuite
Hootsuite is the ultimate AI for social media. Not only will it help you strategize and write content, but it'll also help you automate social media scheduling, messaging, social listening, and more.
AI-powered
social listening
Hootsuite Listening uses Blue Silk™ AI to analyze millions of online conversations. Then it condenses them into clear, insightful dashboards in an easy-to-read format.
AI-recommended
scheduling
Schedule your posts to go live anytime, even if you're off the clock. Hootsuite analyzes your top-performing posts and other signals to come up with the best time to post.
Inbox and messaging automations
Set up auto-responses and auto-assignments to slash your team’s response times in half. Enterprise users can automate up to 80% of their messaging with our generative AI chatbot.
Frequently asked questions
OwlyGPT is a brand-new social AI tool that’s only available within the Hootsuite dashboard.
It's built to create content, analyze performance, and help you identify trends using real social data and your brand’s unique information.
Basically, it's an AI assistant made exclusively for social media.
But unlike other AI assistants, OwlyGPT is trained on social conversations that are happening in real-time. Plus, it adapts to your brand and tone of voice.
Social AI is a new frontier in artificial intelligence that can help you achieve your social media marketing goals faster. Our social AI (OwlyGPT) learns by constantly scouring the web and social networks for up-to-date social data — think: social media feeds, forums, videos, podcasts, and more.
Unlike traditional AI, social AI pulls from a knowledge base that’s updated using:
insights about your social brand presence
live cross-platform social data (a.k.a. social listening)
publicly searchable web pages, blogs, forums, and more
… and, we couldn’t be more excited to mention that Hootsuite’s OwlyGPT is the world’s first social AI tool.
One of the best things about OwlyGPT is that you can ask it, quite literally, anything. The OwlyGPT query box is, well, your oyster.
If you’re stumped on what to ask Owly, you can always start with the pre-built query suggestions from within OwlyGPT or plug in one of the prompts below.
Content ideas: "Can you suggest some creative post ideas for our Instagram this week?"
Trending topics: "What are the current trends on Twitter that my brand can engage with?"
Engagement strategies: "How can we increase follower engagement on our social media platforms?"
Hashtag recommendations: "What hashtags should we use for our upcoming campaign?"
Post timing: "When is the best time to post on Instagram for maximum reach?"
Platform-specific tips: "What type of content works best on TikTok for a brand in my industry?"
Campaign ideas: "Can you help brainstorm a campaign for our new product launch?"
Audience insights: "What do we know about our audience's preferences on social media?"
OwlyGPT currently speaks English, French, German, Spanish, Italian, and Portuguese.
OwlyGPT is powered by our Talkwalker Yeti Copilot, which uses our proprietary Blue Silk™ AI, as well as Microsoft Azure.
Using OwlyGPT is just like having a conversation with a close friend who happens to be chronically online. Simply ask it anything you want to know in plain language. Owly will reply with personalized social media advice.
OwlyGPT knows all about your brand and industry from reading the information in Hootsuite, including your bio, social media accounts, and post history. Using Talkwalker’s industry-leading social listening technology, OwlyGPT also scours millions of web pages and social media posts to get deep insights about your brand.
Your default company is determined by the social media accounts you link to Hootsuite, but you can always ask for advice around a specific company or industry. For example, you could write, “Hey Owly, tell me why people love Hootsuite so much.”
Right now, there’s no limit to how often, or how much, you can use OwlyGPT. Go ahead and ask whatever's on your mind.
Yes, OwlyGPT is included in all Hootsuite plans, free for a limited time. Compare plans to see which one’s best for you.
For now, OwlyGPT will store your previous conversations indefinitely. You can easily read through past conversations in the Conversation History Log, which organizes chats from when they happened: today, yesterday, the previous 7 days, and the previous 30 days.
Sure. Users can easily delete conversations by clicking the trashcan icon in the conversation history panel.
It sure did. Thanks, Owly!
Try OwlyGPT for free right now — no strings attached
Get all your social media questions answered, and make a new friend, with a zero-risk trial.