Customer Care Success Story: Community Engagement Powers the Middle East’s Super App Careem
October 20, 2021
In this webinar, Mohannad Baig, Head of Community Management at Careem will explain how bridging the gap between social media and customer service led to world-class customer care and a rapid growth. Today, in more than 100 cities, people use Careem for everything from booking transportation and restaurant reservations to ordering grocery delivery or arranging a home cleaning service.
What you’ll learn
- How Careem track the impact of its influencer community, revealing details of reach, shares, and popular content
- How customer care insights influence the product roadmap and allow marketing, service, operations, and partner teams to spot issues or opportunities
- How the teams were able to focus on high-value interactions and more complex and personal engagement
Engaging the Digital Generation: Social Media's Role in Student Retention and Success
With budgets stretched thin and increasing pressure to prove return on investment, educational institutions are constantly seeking new and innovative ways to optimize their budgets while providing students with exceptional learning experiences.
3 Social Trends Nonprofits Should Know
Social marketing, customer service, and commerce are shifting with customer behaviors and larger economic forces. With that comes more opportunities for social marketers to get ahead. But where do nonprofit organizations fit into the mix?