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Category:Brand Protection Best Practices
Upcoming live
October 20, 2021 04:00 PM UTC

Customer Care Success Story: Community Engagement Powers the Middle East’s Super App Careem

Building a successful social customer strategy takes time and effort. You’ve put in leg work and have unlocked valuable insights through meaningful interactions with customers. Now how do you take the next step in growing your business?


October 20, 2021

In this webinar, Mohannad Baig, Head of Community Management at Careem will explain how bridging the gap between social media and customer service led to world-class customer care and a rapid growth. Today, in more than 100 cities, people use Careem for everything from booking transportation and restaurant reservations to ordering grocery delivery or arranging a home cleaning service.

What you’ll learn

  • How Careem track the impact of its influencer community, revealing details of reach, shares, and popular content
  • How customer care insights influence the product roadmap and allow marketing, service, operations, and partner teams to spot issues or opportunities
  • How the teams were able to focus on high-value interactions and more complex and personal engagement
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Melanie Gaboriault
Head of Global Corporate Communications | Hootsuite
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Mohannad Baig
Head of Community Management | Careem

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