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Category:Time Saving Strategies & Tips

How to Elevate Social From a Tactical Channel to a Growth Engine

The stakes for social media have never been higher. Forrester says US marketers spent almost one in every three digital ad dollars on social in 2018—and that spending will nearly double in the next five years.


September 11, 2019

Social teams need to prove the ROI of their efforts and deliver the real results that executives are counting on. But with hundreds of social tactics to choose from, it can be difficult to craft the strategy that maximizes success.

We set out to discover what organizations that are crushing it on social media have in common. What strategies are they using to accelerate results and achieve executive buy-in? Is there a blueprint that others can use?

Join us as we share our findings from Hootsuite’s customer community, data from our Social Maturity Benchmarks, and third-party research. Plus, hear from a LinkedIn expert about how to combine organic with paid activity to deliver the biggest impact, and see how our customer Colliers is building a successful social ads strategy.

What you’ll learn

  • How to use social advocacy to build your brand
  • How to increase sales with structured ad campaigns
  • Practical ways to help solve social attribution challenges
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Samantha Burnet
Product Marketing Specialist, Ads | Hootsuite
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Ting Ba
Head of Global Product Marketing for LinkedIn Pages and Elevate at LinkedIn
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Grant Carroll
Director, Digital Marketing Strategy at Colliers International

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