Uplift - A Week for Social Good
Join us for a FREE week of educational sessions that will help you succeed on social media led by experts from world-leading nonprofits and more.
June 12 - 16, 2023 | FREE ONLINE EVENT
Get expert advice from world renowned nonprofit organizations, tech companies, and social networks (and ask them your questions!).
During this virtual event, we’ll discuss how to:
Generate greater awareness and action
Create more engaging content
Fundraise on social media effectively
Build resilient crisis comms infrastructure
Measure your success on social
Monday, June 12th at 11 am PT/ 2 pm ET
The Power of Storytelling: Best Practices for Driving Awareness & Inspiring Action on Social Media
In this session, you’ll hear from experts at LinkedIn, the Native Women’s Association of Canada, Razom for Ukraine and World Health Organization about:
How successful nonprofits have implemented effective campaigns that drive results
How you can tap into influencers and advocates to help share your story
Insights and best practices to incorporate into your future awareness and fundraising campaigns
Tuesday, June 13th at 11 am PT/ 2 pm ET
Capture (and Keep) Attention: How to Create Engaging Content for Social Media
In this session, you’ll hear from experts at Witness Change, Canva and Respondology about:
How to ideate and create quality content despite limited resources
Design basics and best practices that matter most for nonprofits
Tips for effectively managing positive and negative comments on your posts
Wednesday, June 14th at 8am PT / 11am ET
Ask Us Anything! Join our Expert Lounge Hour with the Hootsuite Social Team
From content creation to ROI and everything in between, join Hootsuite's social media team in an open conversation as they answer your burning questions.
Wednesday, June 14th at 11am PT / 2pm ET
What Drives Donations: How to Fundraise Effectively on Social Media
In this session, you’ll hear from experts at Meta, NC State University and Plan International Canada about:
How to effectively fundraise on social and encourage recurring donations with real world examples
Insights and best practices for utilizing giving tools on social media
How to coordinate your organic and paid social tactics
Thursday, June 15th at 11am PT / 2pm ET
Disaster Readiness: 5 Tools to Weather Any Crisis
In this session, you’ll hear from experts at Hootsuite, TechSoup, New Relic, Slack and Box.org about:
Easy-to-use technology that can help you build resiliency through five short live demos
Tools that can help you effectively tailor and manage your crisis communications strategy
Ways that you can assess your organization’s ability to respond to a disaster (at no cost!)
Friday, June 16th at 11am PT/ 2pm ET
Telling Your Analytics Story: How to Effectively Measure Success on Social
In this session, you’ll hear from experts at Hootsuite about how to:
Conduct a high-level audit of your social media accounts and review your performance
Plan ahead for the rest of the year and identify key action items for getting started
Set up proper conversion tracking and measurement to prove ROI
Why You Should Attend
Learn from expert speakers and access exclusive resources
Access to 5 webinar sessions (plus a live office hour session with Hootsuite’s own social team!) to learn from expert speakers and ask your questions live.
Recordings and slides from all 5 webinar sessions.
Exclusive resources available in virtual company booths.
A virtual swag bag including nonprofit specific offers and discounts from participating brands.
Access to a 30-day free trial for new HootGiving customers
Unlock a 30-day free trial of Hootsuite for your nonprofit organization.*
Through the HootGiving Program, nonprofit customers can save up to 75% off Hootsuite’s Professional or Teams plan.
Learn more about HootGiving here.
*Applicable for Professional or Teams plans only. Available only to new Hootsuite customers that meet the eligibility criteria for the HootGiving Program. Learn more here.
Attend sessions and share on social to win exciting prizes
Get entered to win exciting prizes simply for showing up and spreading the word!
Attend all five sessions and get entered for a chance to win a free year of Hootsuite Professional or Teams… plus a $500 Mastercard gift card!*
Share that you’re attending Uplift on social media, tag @Hootsuite and include the hashtag #UpliftForSocialGood to be entered to win one of five $100 USD Mastercard gift cards.**
*See full contest details and terms and conditions here.
**See full contest details and terms and conditions here.Build connections with industry peers
Network with a community of nonprofits and other attendees learning and growing in the same areas as you.
Throughout the event, you’ll get the chance to engage in group webinar chats and connect 1:1 with other attendees.
Meet the speakers
Andy Pattison
Team Lead | WHO
Arturo Rago
Brianna Foster
Eileen Kwok
Social Marketing Coordinator | Hootsuite
Elizabeth Hunt
Eva Taylor
Gayle Riviere
Hollie Gruber
Laura Rychlik
Laura Zubick
Linda Bun
Principal Program Manager, Box.org, Communities & Impact | Box
Maryna Prykhodko
Communications Director | Razom for Ukraine
Megan Ellisor
Molly Donovan
Nihad Heto
Director, New Business Partnerships | Respondology
Padraig Howard
Rebecca Cormier
Trish Riswick
Social Engagement Specialist | Hootsuite
William Lounsbury
Projects Director | Witness Change
Wajiha Suboor
Social Media Manager | Plan International Canada
