Skip to content
Welcome to

Uplift - A Week for Social Good

Watch our series of educational sessions that will help you succeed on social media led by experts from world-leading nonprofits and more.

Uplift a week for social good nonprofit

Get expert advice from world renowned nonprofit organizations, tech companies, and social networks (and ask them your questions!).

During this virtual event, we’ll discuss how to:

  • Generate greater awareness and action

  • Create more engaging content

  • Fundraise on social media effectively

  • Build resilient crisis comms infrastructure

  • Measure your success on social

Now on demand

The Power of Storytelling: Best Practices for Driving Awareness & Inspiring Action on Social Media

In this session, you’ll hear from experts at LinkedIn, the Native Women’s Association of Canada, Razom for Ukraine and World Health Organization about:

  • How successful nonprofits have implemented effective campaigns that drive results

  • How you can tap into influencers and advocates to help share your story

  • Insights and best practices to incorporate into your future awareness and fundraising campaigns

Day 1 picture uplift

Now on demand

Capture (and Keep) Attention: How to Create Engaging Content for Social Media

In this session, you’ll hear from experts at Witness Change, Canva and Respondology about:

  • How to ideate and create quality content despite limited resources

  • Design basics and best practices that matter most for nonprofits

  • Tips for effectively managing positive and negative comments on your posts

Day 2 picture uplift

Now on demand

Ask Us Anything! Join our Expert Lounge Hour with the Hootsuite Social Team

From content creation to ROI and everything in between, join Hootsuite's social media team in an open conversation as they answer your burning questions.

Now on demand

What Drives Donations: How to Fundraise Effectively on Social Media

In this session, you’ll hear from experts at NC State University and Plan International Canada about:

  • How to effectively fundraise on social and encourage recurring donations with real world examples

  • Insights and best practices for utilizing giving tools on social media

  • How to coordinate your organic and paid social tactics

Day 3 picture uplift

Now on demand

Disaster Readiness: 5 Tools to Weather Any Crisis

In this session, you’ll hear from experts at Hootsuite, TechSoup, New Relic, Slack and Box.org about:

  • Easy-to-use technology that can help you build resiliency through five short live demos

  • Tools that can help you effectively tailor and manage your crisis communications strategy

  • Ways that you can assess your organization’s ability to respond to a disaster (at no cost!)

Day 4 picture uplift

Now on demand

Telling Your Analytics Story: How to Effectively Measure Success on Social

In this session, you’ll hear from experts at Hootsuite about how to:

  • Conduct a high-level audit of your social media accounts and review your performance  

  • Plan ahead for the rest of the year and identify key action items for getting started

  • Set up proper conversion tracking and measurement to prove ROI

Day 5 picture uplift

Why You Should Attend

  • Learn from expert speakers and access exclusive resources

    Access to 5 webinar sessions (plus a live office hour session with Hootsuite’s own social team!) to learn from expert speakers and ask your questions live. 

    Recordings and slides from all 5 webinar sessions.

    Exclusive resources available in virtual company booths.

    A virtual swag bag including nonprofit specific offers and discounts from participating brands.

  • Access to a 30-day free trial for new HootGiving customers

    Unlock a 30-day free trial of Hootsuite for your nonprofit organization.*

    Through the HootGiving Program, nonprofit customers can save up to 75% off Hootsuite’s Professional or Teams plan.

    Learn more about HootGiving here.

    *Applicable for Professional or Teams plans only. Available only to new Hootsuite customers that meet the eligibility criteria for the HootGiving Program. Learn more here. 

  • Attend sessions and share on social to win exciting prizes 

    Get entered to win exciting prizes simply for showing up and spreading the word!

    Attend all five sessions and get entered for a chance to win a free year of Hootsuite Professional or Teams… plus a $500 Mastercard gift card!*

    Share that you’re attending Uplift on social media, tag @Hootsuite and include the hashtag #UpliftForSocialGood to be entered to win one of five $100 USD Mastercard gift cards.**


    *See full contest details and terms and conditions here.


    **See full contest details and terms and conditions     here.

  • Build connections with industry peers

    Network with a community of nonprofits and other attendees learning and growing in the same areas as you.

    Throughout the event, you’ll get the chance to engage in group webinar chats and connect 1:1 with other attendees.

Meet the speakers

Thank you to our participating organizations

  • Box.org
  • Canva
  • LinkedIn Logo
  • Native Women’s Association of Canada
  • NC State University
  • New Relic
  • Plan International Canada
  • Razom for Ukraine
  • Respondology
  • Slack
  • TechSoup
  • World Health Organization
  • Witness Change