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8 Tips for Social Business

How to measure ROI and scale your efforts

The idea of a Social Business is new enough that best practices for how businesses use social media are still being carved out.That means social media presents significant opportunities for companies that get it right early on.

Our resource 8 Tips for Social Business will help you lay a solid foundation—from evaluation to execution—to give you a head start.

You’ll gain practical tips such as:

  • How to collaborate and keep your messaging consistent, intelligent, and brand-appropriate

  • How to give different departments (such as HR or sales) autonomy—while maintaining central control

  • Measuring what counts (Hint: It’s not just the number of followers) so you can track the path—and revenue—from social message to conversion

To learn more about how to position your organization to succeed as a more social business, just fill in the form on the right side of this page, and you’ll get instant access to 8 Tips for Social Business.

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