Your organization is active on social, but are the users you engage with online actually becoming paying customers? Are the customers who do engage with you on social more valuable than those that don’t?
If these questions stump you, you’re not alone. Only 10% of the marketers we surveyed with Altimeter for our Social Transformation Report said their organizations sync their social data with their CRM systems. But leading organizations are quickly discovering that syncing social data with CRM systems is the key to building effective social campaigns—and proving that they work.
This guide breaks down why social CRM is so critical for driving (actual) business value from social, and four easy ways to get started.