Skip to content


Hootsuite Wins Best in Social/Influencer Tech, Social Marketing Management Platform in AdWeek’s annual Readers’ Choice: Best of Tech Partner Awards

VANCOUVER, BC — November 21, 2022 Hootsuite is proud to announce it has been selected as the winner in the ‘Best in Social/Influencer Tech, Social Marketing Management Platform’ category in AdWeek’s annual Readers’ Choice: Best of Tech Partner Awards. In its fourth year, AdWeek’s community cast thousands of votes to recognize the advertising and marketing technology providers driving continuous innovation and top performance against the backdrop of unsettling economic conditions. 

“Social media is one of the most dynamic and rapidly-changing spaces and, as the pioneers of the social media management category, we take great pride in our ability to stay on the pulse of these changes and evolve our platform to meet customers’ shifting expectations,” said Natalia Williams, Chief Product Officer, Hootsuite. “We’re so thrilled to receive this recognition from AdWeek’s audience, and to know that our continued innovation in the space isn’t going unnoticed.”

Since its inception 14 years ago, Hootsuite has evolved beyond its publishing and scheduling capabilities to provide customers with a suite of tools spanning all areas of businesses’ growth, from social marketing and employee advocacy to social commerce and customer care. Most recently, recognizing social marketers’ increasing challenges in balancing the need for creativity with limited time and resources, Hootsuite announced integrations with Grammarly and Canva, empowering customers to create more compelling content and let their creativity shine through their work.

Adweek’s Readers’ Choice: Best of Tech Awards first launched in 2019, recognizing top advertising and marketing technology providers by putting the power in the hands of its readers. This year, in addition to ‘Best in Social/Influencer Tech, Social Marketing Management Platform,’ winners were recognized in 33 categories, including Best Social Intelligence Platform — with the award taken home by Hootsuite’s social listening partner, Talkwalker. Winners will be honored during AdWeek’s annual NexTech event, taking place from December 6-7, 2022, in New York City. 

About Hootsuite

Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media. 

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide. 

To learn more, visit


Hootsuite Media Team