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Hootsuite Announces Uplift – A Week for Social Good to help Educate and Empower Nonprofits Globally

VANCOUVER, BC — MAY 23, 2023 —  Hootsuite today announced the launch of Uplift – A Week for Social Good, which is taking place from June 12 - 16. Uplift is focused on helping educate, enable, and empower nonprofits around the world with the skills and technology they need to make an impact with social media. This virtual weeklong event will feature experts from world renowned nonprofit organizations and tech companies. Hootsuite’s own social marketing team will also be on hand to help answer live questions from attendees.

“Social media plays a critical role in helping nonprofit organizations reach supporters of their cause, deliver help when needed, and inspire people to take action,” said Eva Taylor, Director, Social Impact at Hootsuite. “We are excited to build upon our HootGiving Program for nonprofits with the addition of Uplift, a free week of educational sessions to help nonprofits succeed on social and advance their cause.”

To develop the event agenda, Hootsuite’s Social Impact team recently surveyed over 2,000 nonprofits to determine what they struggle with most on social media, as well as their key priorities. This data helped to inform each of the five daily sessions. 

“The top three objectives identified by nonprofits using social media are; to generate awareness and action for their cause, to connect with clients of their programs, and to fundraise,” said Laura Zubick, Social Impact Manager at Hootsuite. “Not surprisingly, these teams report their greatest challenge is finding the dedicated time to actually deliver a strategy that will meet these objectives, and also share a key challenge faced by social media marketers across industries – consistently ideating and delivering quality content. Uplift will bring together speakers excelling in these areas to share tangible examples and tools that allow nonprofits to do more good on social with the time and resources they have available.”

While the event has been created with nonprofit organizations in mind, everyone is welcome to attend and can register here: 

Featured speakers joining Hootsuite experts include: 

  • Andy Pattison - Team Lead, WHO

  • Arturo Rago - Design for Change Lead, Canva

  • Elizabeth Hunt - Senior Director, Global Network Marketing & Enterprise Communications, TechSoup

  • Eva Taylor - Director, Social Impact, Hootsuite

  • Linda Bun - Principal Program Manager,, Communities & Impact, Box

  • Lynne Groulx - Chief Executive Officer, Native Women's Association of Canada

  • Hollie Gruber - Technical Impact Manager, Observability for Good, New Relic

  • Maryna Prykhodko - Communications Director, Razom for Ukraine

  • Megan Ellisor - Director of Social Media, NC State University

  • Nihad Heto - Director, New Business Partnerships, Respondology

  • Padraig Howard - Digital Marketing Specialist, Plan International Canada

  • William Lounsbury - Projects Director, Witness Change

  • Wajiha Suboor - Social Media Manager, Plan International Canada

For more information about the HootGiving Program for Nonprofits, visit

About Hootsuite

Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.

HootGiving, Hootsuite’s program for nonprofits, provides discounts and education to help nonprofit organizations use social media to change the world we live in for the better. Eligible nonprofits can save up to 75% on Hootsuite’s tools and Hootsuite Academy courses to help them reach a global audience and amplify their cause at scale through the power of social media.

To learn more, visit


Hootsuite Media Team