The way that business-to-business (B2B) customers buy is changing. With McKinsey & Company reporting that digital interactions are now two to three times more important to B2B customers than traditional sales interactions, it’s more important than ever that sales leaders equip their teams with the tools and skills necessary to succeed in digital sales.
This guide outlines the role of social media in the modern B2B sales team, explains how it complements and strengthens existing sales and marketing programs, and details the components required to build an effective social selling program—and see real results.
What You’ll Learn:
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