As global top-ranked schools—such as Harvard, Cambridge, and Stanford—look to transform student engagement on and off campus, Australian universities are lagging behind when it comes to adopting social media technologies that engage students throughout their educational journey and enhance the learning experience.
37% of current and future students now turn to social first, when it comes to discovering information or researching
22% of Australian universities are now responding to direct messages on social within an hour
40% of Australian universities have centralised social media activity through a core account or cohesive channel strategy
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