Skip to content
Resource Libraryangle rightStrategy & Tactics

Social Media Advertising

Tips for Running Successful Paid Social Campaigns

If you’ve been hesitant to fully commit to the world of social media advertising, consider this: in 2016, Facebook earned $26.9 billion from social advertisers—which could include your competitors.

While that’s a huge number, it shouldn’t be a surprise.

Social media advertising can be a tangible driver of leads and sales—when it’s done right.

So we’ve created Social Media Advertising: Tips for Running Successful Paid Social Campaigns to help you launch cost-effective and results-focused advertising on social media.

You’ll discover how to:

  • Choose between cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding

  • Ensure that you’re joining the social conversation—not distracting people from it

  • Use your organic social media results to guide your paid campaigns—making every dollar count

To learn how to make social ads work for you just fill in the form on the right side of this page, and you’ll get instant access to Social Media Advertising: Tips for Running Successful Paid Social Campaigns.

Share this resource

* indicates required fields

Related Resources

2023 Government Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in government services.
decorative

Research & Trends

2023 Government Social Media Career Report

Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in government services.
2023 Healthcare Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in healthcare.
decorative

Research & Trends

2023 Healthcare Social Media Career Report

Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in healthcare.
2023 Finance Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in financial services.
decorative

Research & Trends

2023 Finance Social Media Career Report

Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in financial services.