Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions

Recent research has revealed that while the top-ranked schools globally—such as Harvard, Cambridge, and Stanford—are highly active on social networks, Australian institutions are yet to capitalise on the opportunities that social media offers across campus and throughout the student lifecycle.

This guide offers insights and tactics for how Australian educational institutions can implement a campus-wide social media strategy to increase enrollment applications, improve student engagement satisfaction, raise donations, and build institutional reputation.