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Organic and Paid Social Marketing Playbook

How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential

The role of the social marketer is evolving rapidly as brands feel the pressure to deliver concrete ROI. In fact, in a survey of 18,100 marketers for Hootsuite’s Social Media Trends 2022 report, 46% of marketers cited driving conversions as a top outcome for social media, right behind brand awareness.

With more than 810 million members and a still-growing advertising audience, LinkedIn is uniquely positioned to help businesses of all sizes build a compelling organic social presence, increase reach and engagement with paid advertising, and measure and optimize campaigns to maximize impact.


What you’ll learn

  • How to build brand awareness and generate leads for your business on LinkedIn
  • Tactics to maximize the reach of your best content by integrating your organic and paid strategy
  • How to understand the real ROI of your advertising and campaigns
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