Hootsuite has partnered with data research agency RTL to analyse the social media activities and behaviours of 128 Australian universities and higher education institutions. Benchmarking these against leading institutions worldwide, we have discovered that the adoption of social media within the industry has been one-dimensional. In fact, only 30% of Australian education providers are engaging their social media audience more than once a week.

Download this report to learn about the challenges facing Australian higher education institutions in their campaigns towards a ‘digital campus’ and how those challenges impact brand, perception, recruitment, and retention.