Employee advocacy tools like Hootsuite Amplify are among the most powerful weapons in your arsenal. After all, your employees have 10 times more social reach than your brand accounts; people say friends and family are their most trusted source of product information; and sales leads generated by social advocacy are 7 times more likely to close.
But to get the most from Hootsuite Amplify, you need to successfully launch your advocacy program and then properly manage it over time. We’ve created a checklist of the seven most important steps to make sure your employee advocacy drives business value — and documented how top brands have used these tips to make their advocacy programs succeed.
What You’ll Learn: