Resource LibraryNot Categorized

Demystifying Social ROI (HootHoliday 2018) - 104045

The Subtle Art of Social Media ROI

A brief guide to demystify social ROI.

It’s a myth that you can’t prove social media’s impact on revenue. But with only 34 percent of organizations measuring social ROI, and 58 percent unable to determine if their social campaigns are effective, measuring return on investment in social media remains a key challenge of 2018. 

The Subtle Art of Social Media ROI showcases a new breed of CMOs using social media to decrease costs, differentiate their brand, and impact the bottom line.

By the end, you’ll learn:

  • Why social teams struggle to prove ROI

  • How to build your organization’s measurement framework

  • New ways to extend the value of social across the customer lifecycle

  • Real-world examples from eHarmony, Unilever, AccorHotels, and Grupo Expansión

  • New data on how CMOs are measuring the ROI of social.

As you’ll see, social is the right channel for digital growth. But most teams measure it the wrong way. This book will help you fix that.

Want to measure social ROI in 2019? Share your #socialresolutions with the world to keep you on accountable.

Download your resource now

Share This:

Related Resources

owly asset not found

How SPIE Engineered a Better Social Media Strategy

owly asset not found
Case Studies

How the British Museum Increased 
Social Media Engagement by 126%

With a social media strategy focused on engagement and customer experience, 
the Museum has grown its social audience faster than its peers
Careem Case Study Resource Card Image
Case Studies

How Community Engagement at Careem Powers the Middle East’s Super App

A responsive social presence and a focus on customer experience have been key to rapid growth for Careem
Get the training you need to grow your career