Social commerce is what happens when savvy marketers take the best of ecommerce and combine it with social media.
With social commerce, you can offer your social audiences a unique opportunity to discover, research, compare, and purchase your products, all without leaving the social channels where they spend their time. And with global ecommerce sales predicted to grow to $1.6 trillion in the next three years—an increase of over 100% compared to 2020—there’s never been a better time to start selling on social.
In this guide, you’ll discover the key benefits social commerce offers your brand and your customers—and learn three simple steps you can follow today to get started with social commerce and turn your followers into buyers today.
How social commerce creates impactful engagement throughout the buyer’s journey
How to use user-generated content to increase conversions
Actionable tips to master social commerce on Facebook and Instagram
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