8 Tips for Social Business
How to measure ROI and scale your efforts
The idea of a Social Business is new enough that best practices for how businesses use social media are still being carved out. That means social media presents significant opportunities for companies that get it right early on.
Our resource 8 Tips for Social Business will help you lay a solid foundation—from evaluation to execution—to give you a head start.
You’ll gain practical tips such as:
How to collaborate and keep your messaging consistent, intelligent, and brand-appropriate
How to give different departments (such as HR or sales) autonomy—while maintaining central control
Measuring what counts (Hint: It’s not just the number of followers) so you can track the path—and revenue—from social message to conversion
To learn more about how to position your organization to succeed as a more social business, just fill in the form on the right side of this page, and you’ll get instant access to 8 Tips for Social Business.
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The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels 
Case Studies
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
Instagram Carousel Template To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Strategy & Tactics
Instagram Carousel Template
To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Turn Comments Into Clicks with Auto-DMs Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.
Strategy & Tactics
Turn Comments Into Clicks with Auto-DMs
Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.