Demystifying Social ROI
A brief guide for CMOs
It’s a myth that you can’t prove social media’s impact on revenue.
At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.
In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line.
By the end, you’ll learn:
Why social teams struggle to prove ROI
How to build your organization’s measurement framework
New ways to extend the value of social across the customer lifecycle
Real-world examples from eHarmony, Unilever, AccorHotels, and Grupo Expansión
New data on how CMOs are measuring the ROI of social.
As you’ll see, social is the right channel for digital growth. But most teams measure it the wrong way. This book will help you fix that.
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The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels 
Case Studies
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
Instagram Carousel Template To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Strategy & Tactics
Instagram Carousel Template
To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Turn Comments Into Clicks with Auto-DMs Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.
Strategy & Tactics
Turn Comments Into Clicks with Auto-DMs
Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.