Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines.
Having a social media policy, training employees, and using the right technology are all critical. Are you taking the right steps to ensure compliance?
This guide will help you:
Evaluate social relationship platforms based on the needs of your organization in the long term
Give you a better understanding of how your organization’s social needs map to what a social relationship platform offers
Understand the current capabilities of social relationship platforms