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How to launch and maintain a best-in-class advocacy program
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Employee advocacy tools like Hootsuite Amplify are among the most powerful weapons in your arsenal. After all, your employees have 10 times more social reach than your brand accounts; people say friends and family are their most trusted source of product information; and sales leads generated by social advocacy are 7 times more likely to close.

But to get the most from Hootsuite Amplify, you need to successfully launch your advocacy program and then properly manage it over time. We’ve created a checklist of the seven most important steps to make sure your employee advocacy drives business value — and documented how top brands have used these tips to make their advocacy programs succeed.

    What You’ll Learn:

  • Why successful advocacy programs start by defining and benchmarking objectives
  • How to get your company on board, from top executives to rank-and-file employees
  • The best ways to keep employees engaged beyond the honeymoon period

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