The role of the social marketer is evolving rapidly as brands feel the pressure to deliver concrete ROI. In fact, in a survey of 3,110 marketers for Hootsuite’s Social Media Trends 2020 report, 44% of senior marketers cited “driving conversions” as a top outcome for social media, right behind brand awareness.

With member engagement rates nearly doubling year-over-year, LinkedIn is uniquely positioned to help businesses of all sizes build a compelling organic social presence, boost reach and engagement with paid advertising, and measure and optimize campaigns to drive real business results.

What You'll Learn

  • How to build brand awareness and generate leads for your business on LinkedIn
  • Tactics to maximize the reach of your best content by integrating your organic and paid strategy
  • How to understand the real ROI of your advertising and campaigns