What’s New in Hootsuite

You can now edit any of your running campaigns under the Promote tab. Users can edit the following properties:

• Campaign name
• Campaign status (active-pause)
• Special ad category
• Audience
• Triggers (only for APP)
• Campaign budgets
• Campaign duration

You can now attach multiple images (up to 9) to LinkedIn posts in Hootsuite Composer. Note that this feature is not available in mobile yet—we’ll be adding it in June. Please see this help article for more information.

Resolved an issue some users were seeing where an error appeared in their Facebook Page “My Posts” stream.

Resolved an issue in the Planner where when filtering by social profile, click-compose was not pre-selecting the filtered social profile.

In light of the COVID-19 crisis, Facebook has temporarily increased the time to respond to Facebook private messages in your Hootsuite Inbox from 7 days to 21 days. This will give more time for businesses to respond to customers whose inquiries couldn’t be handled in a timely manner. The period extension will be in effect until July 15, 2020. See this help article for more information.

Resolved an issue where users were unable to publish from Hootsuite Composer using Internet Explorer 11.

To help you spot and fix social network disconnections quickly, you’ll now see a yellow alert icon on your profile picture (in the top right corner of the dashboard) to alert you if any social networks are disconnected. See this help article for more information.

Resolved an issue where some users were unable to disable Instagram Direct publishing for their Instagram Business Profile in Hootsuite.

Resolved an issue where users were displaying as “Instagram User” within the Instagram “Scheduled” stream instead of their actual Instagram handle.

We’ve added a few new updates to our social listening solution:

• Mention Tables: A new tile in Analytics reports shows a list of mentions compared by platform, reach, location, gender, sentiment, and emotion.
• Report Templates: Get started quicker with two new analytics templates based on saved searches in Insights so you can dive deeper into what online conversations are saying.
• Other changes:
  • Curly quotes now also work when a new search is being created
  • The Team selector is auto-populated with a default option when saving a quick search
  • “Clear filter” actions added next to each of the filters in the Filter Panel
  • Updated tooltips and other quick search features behavior
  • Mention drill-down added to sentiment pie chart

Resolved an issue where the Facebook “Timeline” album was not appearing as an option to select when publishing a post that contained an image to Facebook.

“The internet’s front page”—now in Hootsuite! Add Reddit content to your social campaigns, monitor conversations about your brand, and more. Check it out in the app directory.

Learn more about Hootsuite Academy’s Social Marketing Certification Course in this short overview video. In under 6 hours, you’ll learn the core best practices for using social media to drive business results.

Wondering how to manage your social media in a time of crisis? We’ve created a micro-webinar to walk you through it. Watch the video here.

The latest update to the Hootsuite mobile app makes it easier for you to stay connected to all your social networks. With a Disconnected Networks section at the top of the social network settings view, you can easily find and fix connection issues to make sure your scheduled messages get published. You’ll see information including who last connected your account, who to ask for reconnection if you don't have the permission to reconnect, and how many scheduled messages in the queue will fail if the network is not reconnected. For iOS users, see this help article for more information.

Set and track goals for how efficiently your team is responding to customers on social. Metrics include:

• First response time
• Overall response time
• Handling time
• Pickup time
• Resolution time.

This dashboard is available for all enterprise customers in Team Performance under Quick Views. For more information, see our updated help article.

Fixed an issue where in some cases when a user included multiple images and a link in their posts to Facebook Pages not all images would publish.

Fixed an issue where some users were seeing geotargeting not successfully apply to their posts published to Facebook Pages.

We’ve added a new video to our Social Marketing Certification Course, teaching students best practices for using social media to navigate a crisis. Watch the video here.

We’ve made it easier to identify which social networks need to be reconnected. Just click your profile on the top right corner of your dashboard, and then click Reconnect Social Networks. If you have any networks that need a reconnection, a message will prompt you on next steps.

You can now sign in to your Hootsuite account with Apple ID on web, iOS, and Android. Note that registration for signing in with Apple is only available via iOS at this time.

Check out this 3 minute video tour of Hootsuite Academy to learn about the range of social media certification courses available and what you’ll learn in each.

We’re adding more flexibility in how you prefer to publish your Instagram posts. Now, you can either publish directly or schedule it to receive a mobile notification when the post is ready.

Dive deeper with Impact’s Twitter analytics. The following metrics are now available in Hootsuite Impact (under Browse Content) and Hootsuite Analytics (under Impact Content):

• URL clicks
• User profile clicks
• User follows
• Hashtag clicks
• Detail expand
• Permalink clicks
• Media views
• Media engagements
• App install attempts
• App opens
• Email tweet

Resolved an issue some users were seeing where including a specific link in Composer showed an error message when attempting to schedule/publish to Twitter.

Amplify admins can now send posts directly from the content library to Amplify. This will make it easier to stay organized and keep your content funnel full for advocates and social sellers.

We’ve updated this course with new video content on using CRM data with social media, finding buying signals on social channels, and using Google My Business for social selling. Visit the Social Selling Training page for more details.

We’ve updated this course with new video content on using CRM data with social media, finding buying signals on social channels, and using Google My Business for social selling. Visit the Social Selling Training page for more details.

The XING app for Hootsuite was created by a third-party developer who no longer supports it. We have deprecated the app and removed it from the Hootsuite app directory and dashboard.

We’ve updated the Adobe Experience Manager (AEM) Assets and Adobe Stock apps to improve usability and performance.

The Adobe Experience Manager (AEM) Assets app helps you quickly find and attach approved assets to share across your social channels. The updates include:

• UI refresh: Improved home screen layout and image information option
• Usability: Improvements to search by keyword, filename, and tags
• Performance improvements: Resolved caching related issues

If you have assets you’ve licensed on Adobe Stock, Adobe Stock app will fit right in with your workflow right in Hootsuite. The updates include:

• UI refresh: Similar look and feel to the native Adobe Stock platform
• Improved search: Added search fields for asset type, price, subcategory, orientation, and color
• New sort option
• New filters aligned with native platform

Resolved an issue where applying a filter in an Amplify Admin app stream did not show all posts associated with the specific filter.

Resolved an issue in the Hootsuite mobile app where Instagram timestamps all showed as posted “Just Now” regardless of when they were published.

Save time posting video content to your social media channels with frictionless video publishing in Hootsuite. To ensure your videos are posted successfully, Hootsuite automatically adjusts video dimensions and bit rate—right in Composer—to meet social network requirements.

Cut through the clutter and work more efficiently by filtering your Inbox messages by assignee, team, or team member.

Easily find and organize your reports, all in one place. Quickly access your top reports on the left sidebar in Analytics.

Easily gauge how well your social posts are performing with the addition of percentage comparisons in Hootsuite Analytics. When comparing to a previous period, click the percentage icon to switch between number and percentage views with number and gauge tiles.

Create more accessible Linkedin content with alt-text in the publisher. This feature provides context to images and makes it more accessible for visually impaired people using screen readers. It can also improve image searchability and appears in place of an image that failed to load.

Watch as the Hootsuite Academy Team walks you through our most powerful social listening tool yet.

We’ve updated the account, subscription, and plan management features for professional, team, and business accounts to make it easier for you to manage and make changes to your Hootsuite plan.

A quick tour of what’s new in the Hootsuite dashboard for the month of March 2020.

Fixed an issue some users were experiencing where when attempting to enable Direct Publishing for an Instagram Business Profile, they were stuck on a “Loading” screen.

Fixed an issue some users were experiencing where available posts to promote were not displayed in chronological order.

We’ve updated the Advanced Social Advertising Certification Course with 6 new highly tactical videos to become a social advertising expert. Topics covered include “How to Set Benchmarks for a Campaign” and “Staying ROI Positive when Advertising on Facebook, Instagram, Twitter and LinkedIn.” For a sample, check out Advanced Bidding Strategies for Facebook and Instagram—and get a quick overview in the Course Introduction with Hootsuite's own social advertising guru, Ryan Ginsberg.

A quick tour of what’s new in the Hootsuite dashboard for the month of February 2020.

We’ve added two new ways to get your posts seen by more people:

• Auto-boost your most popular content (“hot posts” with a higher engagement rate)
• Auto-boost all posts to increase content performance

If you use Hootsuite Impact, you can now find your Impact data in a designated Impact group in Hootsuite Analytics, together with a dashboard selector that’s consistent with the one in Impact. This release is available to all Impact clients that have at least one section enabled.

Fixed an issue some users were experiencing where the social profile action buttons (Follow, Unfollow, DM, Reply) were unresponsive.

Fixed an issue where users were seeing posts with images failing to publish to Facebook Groups with the error “Failed”.

Fixed an issue some users were experiencing when duplicating a draft where you were unable to select a different social network.

We’ve updated this video, which highlights key cloud storage apps in the Hootsuite App Directory.

In addition to ow.ly links, you can now use external shorteners like bit.ly, or any vanity URLs that your organization is already using.

Fixed an issue where Facebook Page visitor posts that had multiple images attached to them were not displaying all images.

Fixed an issue where not all content was displaying in the LinkedIn Company Updates stream in the Hootsuite dashboard.

We’ve released a completely revised collection of 30 training videos, teaching Spanish speakers how to use the Hootsuite Dashboard.

Here’s our monthly roundup of everything that’s new in Hootsuite!

If you’ve used Analytics in the last 6 months, when you log into your dashboard for the first time this year you’ll see a new report that allows you to review your performance from 2019 at a glance.

Resolved an issue where including a custom link preview image in a post would display the original link preview image instead of the custom link preview image.

Resolved an issue where a small number of users were unable to log in to the Hootsuite mobile app on iOS.

To help you deal with public comments that don’t add value—including offensive replies, spam, or overly promotional content—you can now delete public comments from your Facebook and LinkedIn channels.