Product Updates
Generate text from images with OwlyGPT (beta)
You can now upload an image to OwlyGPT and it will generate relevant text or content — such as captions or descriptions — based on the image.
Generate images with OwlyGPT (beta)
You can now quickly and effortlessly generate and download unique, on-brand images directly in OwlyGPT.
Facebook and Instagram carousel tracking
Listening powered by Talkwalker users can now analyze multiple images in multi-photo posts for more complete insights.
More actionable insights with predefined scores
Listening powered by Talkwalker users will now get access to Predefined Scores — Estimated Reach, Engagement Rate, and Earned Media Value (EMV). Estimated Reach measures post visibility. Engagement Rate helps content teams understand what’s resonating. EMV delivers a clear, quantifiable way to show the value of social efforts.
TikTok insights expanded
Listening powered by Talkwalker users can now see all TikTok posts and comments mentioning their brand for deeper analysis.
OwlyGPT, your social-first AI assistant (beta)
Meet your new social sidekick. OwlyGPT is built just for social and fueled by real-time conversations. It helps you write faster, post smarter, and stay way ahead of the trend curve.
Personalize OwlyGPT responses with your brand voice (beta)
You can now set your brand voice to a specific social profile to integrate the voice and tone of previous posts into future recommendations.
Improvements to CSV export
CSV exports now include full approval history with timestamps to improve workflow transparency and cross-team collaboration.
Share custom inboxes across your team
No more solo inbox silos. You can now share custom inboxes with your teammates, improving collaboration and helping teams stay coordinated on incoming messages.
LinkedIn ad comments now in Inbox 2.0
Hootsuite customers can now see and respond to LinkedIn ad comments directly in Inbox 2.0.
New filters and template previews for Content Library
You can now filter by Media Type and Asset Availability, and view captions and tags for templates — making it faster to find and manage your content.
Campaign updates
Users can now edit expired campaigns to extend their end date and continue using them for new posts. They can also create ongoing campaigns with no end date to track evergreen content over time.
Access security logs when you need them with Social Archive
Need to know who logged in, when, and from where? Use Social Archive to access activity logs daily on demand via SFTP for security audits and compliance requirements.
Publish Facebook Reels from Hootsuite
You can now publish Facebook Reels directly from Hootsuite to save time and boost your reach with short-form video content on Facebook.
Publish Facebook Stories directly from Hootsuite
You can now create and publish Facebook Stories right in Hootsuite — saving time and keeping your workflow seamless with no more platform hopping required.
Find Amplify content faster with topic filters
New topic filters across Amplify views help admins, publishers, and contributors quickly find and manage content.
Customize Amplify digest emails by team
Admins can now send separate Amplify digest emails for each team, making it easier to deliver the right content to the right groups.
Automatically send organic posts to Amplify
Now content admins can select one or more of your social accounts to automatically save organic posts as drafts in Amplify.
Strengthen security with mandatory multi-factor authentication (MFA)
Organizations can now require multi-factor authentication (MFA) for all users, ensuring a higher level of protection and meeting enterprise security standards.
See the sentiment behind TikTok data
Hootsuite Listening powered by Talkwalker now applies sentiment labels to TikTok Insights data, helping you understand tone and perception — not just reach.
Social ads insights are now in your Social Performance Score
Check your Social Performance Score for actionable tips to drive engagement by auto-boosting your top-performing content and creating new ad campaigns based on posts with high engagement.
Filter content in Plan by author
Easily filter posts by author in Plan to help simplify your view, manage posts more efficiently, and save time searching.
Individual routing queue update
The max number of concurrent conversations is now calculated from the new conversation queue only — making routing more efficient and resolving previous limitations.
Improved expired post management in Amplify
Content Admins can now sort expired posts by expiration date — either from oldest to newest or newest to oldest — for easier management.
Content library improvements
The Templates tab is now the default view in the Content Library, with new sorting options: newest, oldest, most used, or least used. These updates make it easier to find content quickly and build posts faster.
Boost inbox efficiency with Smart Replies
Reduce response time and boost efficiency with AI-powered suggested replies for comments, mentions, and DMs with Smart Replies in Advanced Inbox.
Build an AI knowledge center
Power AI automations like Smart Replies with accurate, on-brand information by adding your approved FAQ, policies, and key responses to the knowledge center.
More flexibility for LinkedIn images
You can now post images with any aspect ratio to your LinkedIn Page — no more minimum or maximum size restrictions! (1.91:1 is still recommended, but not required.)
Instagram Business people tagging
You can now tag people (in addition to products) in your Instagram Business posts to increase your reach and engagement. Please note that some limitations apply due to API constraints.
Unlimited images for Facebook Pages
You can now attach unlimited images when publishing posts to your Facebook Page — up from the previous limit of 15. Post away!
Additional LinkedIn Insights coverage in Hootsuite Listening
Now you can monitor LinkedIn mentions and quote posts — all integrated into your existing LinkedIn Insights monitoring.
New Tags filter in Planner
You can now filter content by Tags, improving discoverability and making it easier to locate specific posts. This is especially useful for managing large volumes of content, helping you to stay organized and find what you need more efficiently.
Connect SharePoint to Hootsuite through the App Directory
Browse, sort, and attach images and videos from SharePoint directly in Hootsuite.
Easily add your assets from CELUM to your posts
Browse, view, and share your CELUM assets — including videos — directly from Hootsuite.
Instagram DM automation
Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM. Set up varied responses and delay comment replies for an authentic and personalized response every time.
Facebook Stories Insights in Hootsuite Listening
Now you can monitor Facebook Stories for a fuller picture of how audiences engage with your brand — including key post-level metrics — all integrated into your existing Facebook Insights monitoring, right in Hootsuite Listening powered by Talkwalker.
AI Query builder in Listening quick search
Turn keywords into precise queries effortlessly — no technical expertise required. AI Query builder is an intuitive, AI-powered interface that does all the hard work for you, so you can access actionable insights faster.
Revamped Content Library
Your Content Library just got an upgrade! With improved search, organization, and accessibility, managing your social assets has never been easier.
Repost LinkedIn content with a comment
Amplify admins can now allow advocates to add a comment when re-sharing LinkedIn posts through Amplify — giving them the opportunity to share their thoughts when amplifying content.
New audiences for LinkedIn Ads
Hootsuite now lets you select saved or matched audiences for your LinkedIn ads and expand your reach to similar accounts, making your campaigns more precise and effective.
Threads replies now in Inbox 2.0
You can now manage and monitor Threads replies directly in Inbox 2.0 — view comments, reply, and repost thread comments, making it easier to engage without switching platforms. Please note, some limitations apply due to API constraints.
Introducing AI settings in Advanced Inbox
The new Inbox Intelligence subsection in Settings is the home for several Inbox automation tools including our Generative AI Chatbot, providing a more streamlined experience.
Enhanced Flexible Approvals
Flexible Approvals now lets you request post approvals from multiple users and teams. You can tag reviewers, assign approval responsibilities to teams, and trigger notifications for a smoother approval process.
Threads in Analytics
Threads metrics are now available in Reports, providing deeper insights into your Threads performance. Future updates will include metrics in Post Performance and Best Time to Publish, ensuring full coverage of your Threads strategy.
Instagram Views metrics
Analytics now includes two new Instagram Views metrics, aligning with Meta’s latest Views API for more accurate performance tracking.
TikTok insights in Hootsuite Listening
Hootsuite Listening now tracks TikTok brand mentions, sentiment, and trending hashtags — giving you the full picture to refine your TikTok strategy.
Airtable and Asana apps integration
Import content directly from Airtable and Asana — no more manual setup! Easily pull in details, organize, and share for a seamless post-creation workflow.
Improved Streams interaction history
Streams' interaction history now syncs with Inbox 2.0. Review your past conversations to help make future communication more personalized and authentic.
Smarter chatbot interactions
Enjoy a smoother chatbot experience with improved typing indicators and message flow. Now, set a custom welcome message for a more branded touch and enable proactive greetings to engage customers as soon as they open web chat.
Updates to your Social Performance Score
See how your images impact performance and get recommendations to improve. Now with monthly insights, multi-account views, and the option to boost top posts. Plus, SPS is now available in six languages!