Social OS: The First Operating System That Turns Live Social Signals into Business Action
Social accounts & Teams experience gives Enterprise admins a redesigned home base and lets members manage their own private social profiles independently.
July 20, 2026Wisdom Insights Citations gives you inline source links for every key claim in your Wisdom summaries, so you can verify accuracy and explore the original content.
July 22, 2026
Browse all product updates
- July 29, 2026
@Mentions dropdown: Find and select X accounts as you type
@Mentions dropdown lets you search and select the right X account directly in Composer, so you can tag accurately without leaving Hootsuite.
- July 29, 2026
LinkedIn First Comment
LinkedIn First Comment lets you draft, preview, and publish your first comment alongside your LinkedIn post, so you never have to leave Hootsuite to finish the job.
- July 29, 2026
Enhanced Advocacy Program metrics in Parliament
Enhanced Advocacy Program metrics in Parliament let you segment and filter advocate activity by team, geography, and sharing behavior, giving you deeper visibility into engagement across your organization.
- July 27, 2026
Internal Comments in CSV Exports
Internal Comments in CSV Exports lets you include your team's internal discussion directly in exported Planner calendars, giving outside collaborators the same context your team has.
- July 22, 2026
TikTok support in Mobile Push Notification Publishing
TikTok support in Mobile Push Notification Publishing lets you schedule TikTok posts from Hootsuite and finish them in the TikTok app, so you can use native features like tagging and music without losing planning oversight.
- July 22, 2026
Wisdom Insights Citations
Wisdom Insights Citations gives you inline source links for every key claim in your Wisdom summaries, so you can verify accuracy and explore the original content.
- July 22, 2026
Move assets between Content Libraries
Move assets between Content Libraries lets you relocate media and template assets to a different library in your org, so you can reorganize content without deleting and re-uploading it.
- July 20, 2026
Redesigned Social accounts & Teams Experience
Social accounts & Teams experience gives Enterprise admins a redesigned home base and lets members manage their own private social profiles independently.
- July 15, 2026
New LinkedIn Profile Metrics in Analytics and Parliament
New LinkedIn Profile metrics in Analytics and Parliament give you post level visibility into sends, saves, clicks, and engagement, so you can see exactly what drives your LinkedIn performance.
- July 13, 2026
Suite Notifications: Panel and Full-Page Experience
Suite Notifications gives you a redesigned bell, panel, and full-page manager that separate urgent failures from routine updates, so you always know what matters most.
- June 30, 2026
Threads Keyword Search
Threads Keyword Search lets you monitor public conversations around specific keywords on Threads, giving your team a fuller picture of how topics, campaigns, and brands are discussed on one of the fastest-growing social platforms.
- June 25, 2026
Cross Network Posts widget in Analytics
The Cross Network Posts Table widget lets you compare post-level performance from multiple social profiles in a single, sortable view so you can identify what's working across your entire social presence.
- June 25, 2026
Pinterest data refresh improvement
Pinterest post-level metrics in Hootsuite Analytics now refresh for up to 90 days after publication, so your data stays aligned with what you see on the native platform.
- June 24, 2026
Social OS: The First Operating System That Turns Live Social Signals into Business Action
Social OS brings social intelligence, publishing, customer care, and employee advocacy together in one AI-powered operating system, so you can move at the speed of culture.
- June 10, 2026
Filter by approver in Planner
Filter by Approver in Planner gives you instant visibility into your approval pipeline so you can identify which posts are waiting on specific people and resolve bottlenecks without manual effort.
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