Product Updates
Save Ad Campaign as a draft
Introducing the “Save Draft” button in the ad creation flow! Now you can save your progress, plan more effectively, and publish social ad campaigns at your own pace.
Individual routing enhancements in Inbox 2.0
We’ve made it easier for agents to manage conversations with the addition of a pause button, independent checkbox settings in Teams, and a limit-setting feature for conversation routing. Boost efficiency and streamline your workflow.
UX/UI design updates in Inbox 2.0
We’ve refined the design in Inbox 2.0 with updated backgrounds, typography, and consistent use of app spinners, creating a more cohesive and effective experience.
Schedule your first comment on Instagram posts in Create
Need to add extra text to your Instagram post? Schedule your first comment alongside the post in Create — great for hidden hashtags or additional calls to action.
AI chatbot in Inbox 2.0
Introducing our AI-powered chatbot! Speed up customer interactions and free up your team’s time for more complex issues by letting AI handle routine queries.
Google My Business: Enhanced error messaging
We’ve revamped error messages in the Google My Business app, providing detailed insights and solutions to troubleshoot issues more effectively.
OwlyWriter to optimize your ad content
With OwlyWriter AI in Hootsuite Ads, you can now enhance your ad content. Fix grammar, adjust tone, and inspire engagement faster than ever, helping you publish high-performing campaigns with ease.
UX/UI design updates
We’ve refreshed design elements in ‘Create,’ enhancing panel backgrounds, network preview borders, and link previews for a more consistent and polished user experience.
Duplicate posts in Plan
A new "Duplicate" button makes rescheduling failed posts or tweaking posts for different networks easier than ever on mobile.
Media Library in Ads Publishing
We’re excited to announce that the Media Library is now available when creating ad campaigns! This highly requested feature enhances the Ads Publishing experience by allowing you to easily find, create, edit, and customize stunning designs for your ads. Choose from a wide array of apps and free content to make your campaigns stand out.
New Scheduled Posts widget and updates to Drafts and Social Accounts widgets
We’ve just launched a new Scheduled Posts widget and introduced key updates to the Drafts and Social Accounts widgets. Enhancements include image previews for drafts and scheduled posts, convenient CTAs to edit or open posts in the calendar, and options to reconnect disconnected accounts or add new ones.
Inbox 2.0 now available for all Team plans
We're excited to announce that Inbox 2.0 is now available for all Team plan customers! We're migrating all users from Inbox 1 to Inbox 2.0, offering enhanced functionalities for better team collaboration and more effective communication with your audience across social media and other channels.
LinkedIn mention support for personal profiles and company pages
We're excited to announce that LinkedIn mention support for both personal profiles and company pages is here! This highly anticipated feature will be a game-changer for Amplify content creators, enabling you to boost executive thought leadership through internal tagging and drive traffic directly to your LinkedIn page.
LinkedIn mention support for personal profiles and company pages
We’ve revamped our metrics modal with faster loading times, a sleeker design, and enhanced search and filter options. New filters are now available within the modal for more precise data analysis. Advanced Analytics customers can also toggle web analytics metrics (Google and Adobe Analytics) on or off directly within the modal.
Threaded view in Inbox
Inbox 2.0 just got even better with the introduction of Threaded View! Designed for seamless one-on-one conversations between agents and end users, this new feature keeps all replies and comments neatly organized, even in public discussions. Now, you can easily track the flow of conversations, ensuring nothing gets lost in the mix. Keep your chats clear and context-rich with Threaded View in Inbox 2.0!
OwlyWriter AI content creation available for all users
With this release, OwlyWriter has officially graduated from Beta, offering its full suite of capabilities to all users. OwlyWriter, our AI-powered content creation tool, is now fully standardized, enabling you to effortlessly generate, edit, and optimize content across the board.
Email preferences interface
We’ve launched an Amplify Settings page, allowing you to easily manage your display accounts and customize your email preferences. Subscribe or unsubscribe from post notifications and weekly digest emails with just a few clicks. We've also added email subscription details to the Admin Settings, giving program managers a clear view of users' subscription statuses.
Social sign up (SSU) with Google now available
New Hootsuite customers can now sign up for Hootsuite with their Google account.
GIF support for LinkedIn profiles
Users can now create and share posts for LinkedIn profiles (Amplify or organic) from their desktop or mobile app, featuring GIFs.
New homepage widgets
We've enhanced our homepage with three new widgets designed to make navigating Hootsuite easier and more productive. Explore a content inspiration bar, a new getting started guide, and a widget to discover your most engaging posts. Stay tuned — more exciting widgets are coming your way soon!
Listening by Talkwalker in the Hootsuite Dashboard
We’ve integrated the upgraded version of Listening into the Hootsuite Platform! This brand-new social listening tool, powered by Talkwalker within the Hootsuite platform, provides deep insights across multiple source types with AI-powered summaries, peak detection, forecasting, and many more features. Want to level up? Learn about the upgrade here or ask your account manager/team.
Social Listening Basics in every plan
Introducing new social listening capabilities in Hootsuite! Turn insights into action — and drive real business results — with Hootsuite Listening Basics.
Use Quick Search to take the pulse on your brand and competition: Uncover impactful customer data to see what your audience is saying about your brand, gain insights on competition, and proactively protect your brand reputation.
Use Trending Topics to put trends into action (fast!): Stay one step ahead and create more impactful social content — with viral potential — using data-backed insights on trends, topics, and hashtags based on your category, industry, and location.
Improved Amplify content creation from other sources
We've simplified your content creation process in Amplify! You can now create Amplify content from Streams. Open your Amplify composer directly and save your content immediately.
UI Improvements in Inbox 2.0
Hootsuite’s innovation era has begun! Customers asked, we listened. You'll now find a more intuitive way to plan, create, and analyze your content. The same beloved Hootsuite, but better.
Along with new navigation names for your favorite activities in Hootsuite, we’ve also updated what you can do under “Create” and where to find “Streams.”
New “Create” tab: draft posts, create ads, or use OwlyWriter AI to get what you need to get done, fast.
A new location for “Streams”: Select the “More” button to open up your streams. You can also use bookmarks to add streams back to your navigation bar.
New media button: No more bouncing between multiple media library buttons! You now have a consolidated “Add Media” button to access your third-party media libraries or to upload media manually.
Stay tuned — other product areas will continue to get updated over the next few months!
User interface improvements in Inbox 2.0
We’ve introduced some updates and improvements to the interface of Inbox 2.0, aimed at better supporting narrow viewports, such as the conversation window in Salesforce Lightning Experience.
Individual routing in Inbox 2.0
We’ve introduced a new individual routing feature to Inbox 2.0 — a significant enhancement designed to help organization admins manage agent conversation workloads and allow agents to manage conversations more effectively with more efficient assigning. Set up your individual routing with our step-by-step guide here.
Twitter/X Search queries on Inbox 2.0
We’ve introduced Twitter/X Search queries, a new feature designed to enhance social listening and engagement capabilities within Inbox 2.0. Twitter/X Search queries allow organizations to create custom searches based on specific terms, hashtags, or topics. These searches automatically populate the queue with relevant tweets, enabling prompt and informed responses.
Improved report templates
You’ll notice a thumbnail refresh for our report templates in Hootsuite Analytics. With cleaner cards and a new page instead of a modal, you can now easily navigate through all report templates.
Social Advertising is now live with NEW features available
Starting June 4: Hootsuite Social Advertising is available for everyone! All plans have access to social advertising features within the Hootsuite dashboard.
We’ve been steadily making improvements to Social Advertising, from bringing the magic of OwlyWriter AI into Ads Composer to giving you additional Auto Boosting capabilities and more.
Analytics for Facebook, Instagram, LinkedIn, and Twitter (X) ads
Dig into the data on your paid and organic campaigns to get a full picture of your social media performance.Meta leads campaigns with instant forms
Easily run campaigns to collect leads directly on Facebook and Instagram.
Please note that Twitter (X) Ads is currently in beta and subject to open beta terms.
Dashboard UX/UI Improvements
We're launching some updates to your dashboard, including cool stuff like a full-page Composer and new names for your navigation. Enjoy a sleeker and more intuitive way to plan and create content. Stay tuned! A ton of other cool stuff is coming very soon!
Homepage UX/UI Improvements
We’re making UX/UI changes to our platform, starting with some changes on our homage such as a personalized header and a "Create a Post" button that takes you into the composer right away.
Meta Lead Campaigns in Hootsuite
You can now publish Meta Leads campaigns using your instant forms! Click to create a Facebook ad campaign, select "Leads" as your campaign objective, and select the “Instant Forms” conversion location. Click “Create ads” and the instant form you’d like to use.
Increased character limit for TikTok and Facebook
We’ve increased the character limit for both TikTok and Facebook pages. You can now pour your hearts out using up to 2,000 characters for TikTok and 63,206 for Facebook.
Improved Report Templates experience
We improved our Analytics Report Templates with cleaner cards and a new page instead of a modal. This makes it easier to navigate through all the Report Templates.
Compare Post Performance in Analytics
You are now able to compare your post performance with our brand-new feature: Compare Post Performance. You can select up to three posts to compare side by side and review their performance. It's now even easier to review your top posts at a glance without adding any extra columns.
LinkedIn Repost on Amplify Mobile
Amplify users can now leverage our LinkedIn re-sharing capabilities on the mobile app.
Share data includes only live posts
We have updated "shares" in Amplify analytics to reflect only "live shares" and not "scheduled" ones. No more tricking the system to get on top of that leaderboard.
Discord and Twitch Apps now available!
We have two new logos in our app marketplace! You are now able to monitor your Discord and Twitch channels in Hootsuite. Check them out in our app directory.
Upload up to 20 images to your LinkedIn post
We have increased the limit of images users can post from nine to 20 for both company and personal profiles.
Single-sign on access to Talkwalker
You are now able to log into your Talkwalker product using your Hootsuite login via single sign-on, meaning you need just one login moving forward. To get started, visit your navigation on the left-hand side of your dashboard, select My Other Products, and then select Talkwalker.
We’ve made organizing easier in Inbox 2.0
You asked, and we listened. From giving you easier access to creating your individual saved inboxes to revitalizing how you sort and view messages, it’s all here in the updated Inbox 2.0 experience:
Access all your saved inboxes: Find all of your saved inboxes including All conversations and your messages organized by: Not assigned to an agent, Assigned to me, Assigned to my teams, and Resolved.
Customize inboxes for your needs: Create inboxes by filtering by Channels, Conversation types, Post types, Topics, Teams, or Contact groups. Or, by whom messages are Assigned to. Click here to get started and select your filter, then name your saved Inbox.
View your New and Pending messages: Easily switch between your New and Pending message tabs—and never miss a message again.
Sort your messages chronologically: Easily view your conversations by newest to oldest, and vice versa. Or, use the Bulk resolve button to select messages at scale.
Optimize captions in Composer with OwlyWriter AI BETA
Imagine having a great editor at your fingertips. We’ve made that possible with OwlyWriter AI Beta in Composer. To get started, select your social network, add your caption in Composer, and then select OwlyWriter AI from the three stars next to your emojis and hashtag suggestions. OwlyWriter can double-check your spelling and grammar, update your tone of voice or call to action, and give you recommendations to optimize the length of your copy. It’s all here!
Tags are now available on mobile
In the Hootsuite mobile app, you can now add tags to posts. This means when you view analytics on desktop, you can track the success of your content published from both desktop and mobile. To get started, compose a post in the mobile app and add a tag.
Respond to messages on LinkedIn pages in Hootsuite
You can now respond to direct messages received from LinkedIn Company Pages in Hootsuite. To get access to direct messages, you must complete these steps on the LinkedIn site. After you’ve done this, re-authenticate your LinkedIn company pages in Hootsuite by visiting My Profile > Manage Accounts > Teams > Social Networks > Profile Settings > Reconnect with LinkedIn. Still can’t the LinkedIn DM option in your inbox? Reach out to your account manager — we can enable this for you.
LinkedIn repost in Amplify
Amplify Content Creators can now leverage LinkedIn re-sharing capabilities. You can now directly send posts from Linkedin in Streams to Amplify. We already support this for X and Facebook, and now it’s also available for LinkedIn.
Add a PDF to your LinkedIn posts
We've got some good news — you can now share a PDF in your LinkedIn posts. Create a LinkedIn post, select PDF as your media type, and post now or schedule for later. Posts with PDFs will show up as carousel posts.
Build first response data reports in Inbox 2.0 Analytics
We've brought back the ability to build first response and overall response data in Inbox 2.0 Analytics. To view these tables, visit Analytics and select "Add metric," then select the Inbox 2.0 tab, and then your specific response metric from the search bar. Visit our help center for more information.
Add and edit your videos directly in Hootsuite
Edit your videos quickly with our new built-in video editor in Composer and Ads Composer. You can now also find your videos in Composer, Ads Composer, and Planner right from your favorite apps, making it even easier to collaborate (in and outside of Hootsuite).
Custom link preview and UTMs per network
You can now customize your links and UTMs on a per-network basis. Please note that each social network’s limitations still need to be followed, and only LinkedIn and Facebook pages allow custom link previews. However, you can customize UTMs for all social networks.
WhatsApp integration
We’re adding WhatsApp to Inbox 2.0. Users are now able to connect a WhatsApp phone number, transfer WhatsApp numbers to their Meta business account, and manage WhatsApp channels in Inbox 2.0