Social OS: The First Operating System That Turns Live Social Signals into Business Action
LLM Insights Enhancements introduce citation tracking and prominence scoring, so you see exactly how, and how well, your brand shows up across ChatGPT, Gemini, Claude, and Perplexity.
September 2, 2026Grouped Tagging lets you organize your tags into structured groups so you can control tag sprawl and report on content by category.
September 8, 2026
Browse all product updates
- October 19, 2026
What’s New in Q3: One Operating System for Every Social Workflow
Q3 Product Roundup: everything we shipped this quarter, from the launch of Social OS to new releases in Perch, Nest, Wisdom, Parliament and Lumen that help your team act faster on social signals.
- September 30, 2026
Bulk Tagging in Planner
Bulk Tagging in Planner lets you select up to 50 posts at once and apply tags to all of them instantly, keeping your calendar organized without manual work.
- September 29, 2026
DM Automation for Instagram moves from Perch to Nest
Moving DM Automations from Perch to Nest brings DM automation setup into Nest's engagement hub, while keeping status and quick edit access visible right from your Planner post preview.
- September 28, 2026
YouTube Catalog now covers 15K accounts in Lumen
Access relevant YouTube content from 15,000 monitored accounts -soon expanding to 30k- directly in your searches with the Public YouTube Catalog. Zero setup required.
- September 24, 2026
Nest new Contact panel
Nest new Contact Panel Improvements give you a cleaner, restructured contact panel in Inbox 2.0 that separates CRM data from manual profile fields, so you can understand customer context at a glance
- September 23, 2026
AI Widget Insights Enhancements
AI Widget Insights enhancements now let you generate up to 6 AI summaries per page, view them on table widgets, and compare full-screen insights side by side against the source data.
- September 21, 2026
Reports by Product Area
Reports by Product Area automatically scopes your My Reports view to Perch, Nest, or Parliament based on where you enter Analytics, so you find the right report faster.
- September 21, 2026
Parallel Approvals
Parallel Approvals lets Super Admins notify every tier in an approval chain at once, so multi-tier review no longer adds days of sequential wait time.
- September 16, 2026
Usage tracking for Wisdom in Lumen
Usage tracking for Wisdom in Lumen gives you a single, filterable view of usage across Wisdom and your custom copilots, so you can manage your monthly quota with confidence.
- September 16, 2026
Wisdom in Lumen by Talkwalker: Widget Aware for Dashboards
Widget Aware lets Wisdom in Lumen by Talkwalker focus on the exact widget you're viewing, giving you instant, accurately scoped answers without manual setup.
- September 15, 2026
Unified Filters
Unified Filters lets you set Tag, Auto tag, and Campaign filters once and apply them across every connected network, so your reports stay consistent without repetitive setup.
- September 9, 2026
WhatsApp Coexistence in Business App and Cloud API
WhatsApp Coexistence lets you connect to Hootsuite's Cloud API while keeping your WhatsApp Business App active, so you can manage conversations from either
- September 8, 2026
Grouped Tagging
Grouped Tagging lets you organize your tags into structured groups so you can control tag sprawl and report on content by category.
- September 2, 2026
LLM Insights Enhancements
LLM Insights Enhancements introduce citation tracking and prominence scoring, so you see exactly how, and how well, your brand shows up across ChatGPT, Gemini, Claude, and Perplexity.
- August 31, 2026
Kinetiq Integration
Kinetiq Integration brings broadcast monitoring from Kinetiq into Talkwalker Listening, giving you deeper coverage of the TV and radio markets you track.
Unlock insights tailored to your business
Get your zero-risk trial to see how Hootsuite can power brand growth with the industry’s deepest insights.