8 February 2021

  • improved

    Hootsuite Mobile App

    improved Accessibility improvements for mobile

    Streams on mobile now support VoiceOver and text size enlargement.

  • improved

    Hootsuite Mobile App

    improved Twitter mentions and replies now available on mobile

    Now you can engage with mentions (in public tweets and replies) and responses to your tweets in Inbox on mobile.

3 February 2021

  • new

    Hootsuite Dashboard

    new Inbox now supports Twitter mentions and replies

    Users can now engage with Twitter mentions and replies in Inbox with support for @mentions (in public tweets or replies) and responses to their tweets. We’re bringing the familiar features users love from Inbox and improving the experience by adding lines to public conversations.

  • new

    Hootsuite Dashboard

    new New metrics and visualizations in Hootsuite Analytics reports

    We've added two new metrics in Analytics that use the new Heatmap visualization: Facebook Fans Online and Instagram Followers Online. These two metrics tell you how many fans or followers you had online at each hour of every day.

    We've also redesigned two of our existing visualizations—the pie chart and geomap—adding new sizes that attach a list to the existing pie chart or geomap.

  • improved

    Hootsuite Impact

    improved Modify your custom metrics in Impact Settings

    Hootsuite Impact users now have the ability to create, modify and delete their own custom metrics in Impact Settings within Hootsuite Analytics. Use the formula builder to create your own metrics based on your own business goals, removing any tedious and repetitive manual calculations.

    Examples of using custom metrics include:

    • Creating a consistent engagement metric across different social platforms
    • Calculating metrics not available via API such as ROAS
    • Creating percentage metrics such as engagement rate for easy measurement
  • new

    Hootsuite Amplify

    new Publisher for advocates

    We’ve given advocates access to a personal view of their calendar on desktop, making it easier than ever to plan, schedule, and view content scheduled from Amplify.

  • fixed

    Hootsuite Dashboard

    fixed Option to enable secure profile

    Resolved an issue where the “Make this a secure profile” option could not be enabled.

2 February 2021

  • fixed

    Hootsuite Dashboard

    fixed Facebook thumbnails and Instagram photo thumbnails in Analytics

    We’ve freshened up Hootsuite Analytics with thumbnails for your Facebook and Instagram photo posts for the previous year.

1 February 2021

  • fixed

    Hootsuite Dashboard

    fixed Mentioning LinkedIn Showcase Pages

    Resolved an issue where mentioning a LinkedIn Showcase Page in the Hootsuite Composer resulted in the message failing.

18 January 2021

  • new January Monthly Product Update

    Here’s our monthly roundup of everything that’s new in Hootsuite!

  • new

    Hootsuite Dashboard

    new Suspend scheduled posts

    For those days when social goes sideways, we’ve added the ability for organization admins to suspend scheduled posts across all social networks, then resume publishing when the time is right. Learn more

13 January 2021

  • fixed

    Hootsuite Dashboard

    fixed LinkedIn disconnection notice

    We’ve fixed an issue where disconnected LinkedIn profiles weren’t displaying as disconnected within Hootsuite Analytics.

  • fixed

    Hootsuite Amplify

    fixed This Week in Amplify’ shares

    Resolved an issue where an incorrect number of shares appeared in the ‘This Week in Amplify’ email and report.

11 January 2021

  • new

    Hootsuite Dashboard

    new 2020 Year in Review reports

    Active Hootsuite Analytics users will receive a customized report of how their social accounts performed in 2020. Log into reports and find your 2020 report in the report list.

  • improved

    Hootsuite Dashboard

    improved Improved Instagram authentication

    When you add or reconnect an Instagram profile, you’ll now be logged out of Instagram in your browser first and prompted to enter your Instagram login details, allowing you to select which Instagram account you want to add as part of the workflow.

6 January 2021

  • new

    Hootsuite Dashboard

    new Hootsuite acquires Sparkcentral, a leading social customer care solution

    Sparkcentral is a best-in-class solution that brings 1:1 conversational messaging via Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and web/in-app chat to Hootsuite, as well as deep integrations to many of the business applications on which you run your business. It is now available from Hootsuite as a standalone offering. Learn more

5 January 2021

  • improved

    Hootsuite Academy

    improved Hootsuite Enterprise Certification Course updated for 2021

    We’ve refreshed and updated the Hootsuite Enterprise Certification Course for 2021! As part of their software plans, Hootsuite Enterprise customers receive this comprehensive, industry-leading training free of charge.

4 January 2021

  • improved

    Hootsuite App Directory

    improved Panoramiq Watch app updated

    Panoramiq Watch has been updated with new screenshots and an overview video. Panoramiq Watch lets you add powerful Instagram monitoring and analytics to your dashboard.

31 December 2020

  • new

    Hootsuite App Directory

    new New Instagram app for personal profiles

    Use the Instagram Grid app to remix your photos and share them with your followers on Instagram directly from Hootsuite. This app is currently available only for personal Instagram profiles. See the app directory for more information.

  • new

    Hootsuite App Directory

    new New Google My Business - Business Messages app

    Engage with your customers via direct messaging through your Google My Business account—right in Hootsuite—to meet your customers where they are. See the app directory for more information.

16 December 2020

  • new

    Hootsuite Insights

    new Compare Insights searches in Analytics reports

    When evaluating insights data within Hootsuite Analytics reports, you can now select multiple saved searches to compare within the same tile. This is helpful for:

    • Comparing your brand against competitors for share of voice, sentiment, reach and volume of conversation between your brand and competitors
    • Tracking different campaigns through multiple searches
    • Comparing products tracked through multiple searches
  • new

    Hootsuite Insights

    new Net sentiment for mentions

    This is a new Insights metric within Hootsuite Analytics that aggregates sentiment across sources into one net value, making it easier to gauge the relative sentiment of your search and track how conversations from your search are evolving over time.

  • new

    Hootsuite Insights

    new Customize word clouds in Hootsuite Insights

    We’ve added options to help you modify the appearance and content of word clouds in Insights.

    • Use filters to show or hide emojis, hashtags, locations, organizations, people, keywords, and phrases.
    • Customize word size by volume and trending
    • Customize color by default, topic type, gender, sentiment, volume, trending, random, or none
    • Adjust cloud size and specify how many words to include in the tile

4 December 2020

  • new

    Hootsuite Dashboard

    new Instagram Carousel Publishing available in desktop and mobile

    You can now create up to 10 images and/or videos in one Instagram post with the Hootsuite desktop or mobile app. View and schedule carousel posts within the entire social calendar with team members, publish posts via mobile, and track their performance.

3 December 2020

  • improved

    Hootsuite Dashboard

    improved Guidance for reconnecting suspended or revoked Twitter accounts

    We’ve updated account disconnection messages to help you resolve issues in cases where your Twitter account access is revoked or suspended. See the help article for more information.

3 December 2020

  • new

    Hootsuite Dashboard

    new Filter content in Hootsuite Amplify for Desktop

    Easily find the content that you want to share in Hootsuite Amplify. Amplify users can now choose to filter content based on:

    • Social network
    • Media type (image or video)
    • Share history (shared or not shared)
    • Personalization (able to personalize or not)

    Users can also use the Sort By option to sort content in the content feed.

18 November 2020

  • fixed

    Hootsuite Mobile App

    fixed Unable to open links

    Resolved an issue where Hootsuite mobile users were unable to open links within the Android app.

16 November 2020

  • improved

    Hootsuite Dashboard

    improved LinkedIn post order in streams

    Posts in LinkedIn streams now appear in chronological order.

3 November 2020

  • improved

    Hootsuite Dashboard

    improved New look for the Template Gallery in Hootsuite Analytics

    It's easier than ever to create reports in Analytics and get the insights you need. With the new and improved Analytics templates gallery, you can now browse through our ever-growing list of report templates to get started quickly. We've also added a search option right in the templates gallery so you can find and create the reports you need in just a few clicks.

  • fixed

    Hootsuite Amplify

    fixed Amplify Push Notifications

    Resolved an issue that was causing Amplify push notifications to not send.

  • new

    Hootsuite Dashboard

    new Upcoming Instagram changes

    Between January and March of 2021, the following two Instagram changes will occur:

    • Each Instagram account will be limited to publishing a maximum of 60 Instagram posts from Hootsuite (or any other third-party publisher) within a rolling 30-day period. To publish more than 60 posts within a 30-day period, you can go to Instagram directly.
  • new

    Hootsuite Dashboard

    new Instagram and Facebook publishing API changes

    Instagram and Facebook have made changes that affect publishing—the option to tag Instagram and Facebook posts with a location is no longer available. For more information, see this Help Center announcement.

1 November 2020

  • new

    Hootsuite Dashboard

    new November Monthly Product Update

    Here’s our monthly roundup of everything that’s new in Hootsuite!


29 October 2020

  • fixed

    Hootsuite Mobile App

    fixed Instagram publishing on Android

    Resolved an issue in the Hootsuite mobile app for Android that was showing an error “Instagram not installed” when attempting to publish from the Hootsuite mobile app to Instagram via the mobile notification workflow.

28 October 2020

  • improved

    Hootsuite Amplify

    improved Create and send Amplify content in Composer

    Amplify Content Admins can now customize and preview their Amplify posts in the same Composer you use to schedule branded content. You can then choose to schedule or publish right away. Contributors will still need approval before content is published to Amplify. Read more on how this works in this help article.

22 October 2020

  • new

    Hootsuite Dashboard

    new Track follower numbers for with Linkedin personal profiles

    Business and Enterprise users can now track the number of followers for personal LinkedIn accounts using Hootsuite Analytics. This is helpful for Amplify admins to compare and track audience size and growth for individual agents or advisors to better understand content reach and performance. See metrics and definitions in this help article.

14 October 2020

  • improved

    Hootsuite Insights

    improved One-click access to Hootsuite Insights

    To help you get to social listening with just a click, we’ve moved Hootsuite Insights powered by Brandwatch out of the “Other Apps” drawer and into the left navigation.


  • improved

    Hootsuite Dashboard

    improved Drilldown on Line and Area Charts

    Get more information on line and area charts by clicking the white markers in Hootsuite Analytics. The markers show more information about that day’s posts to help you easily attribute spikes to certain events.

  • improved

    Hootsuite Dashboard

    improved Quickly find and fix unsuccessful posts

    We’ve updated Composer to make it easier to see successfully sent/scheduled posts and address any issues that come up. You will now see messages with more information on the social network and specific social accounts that were successfully sent. If you’re sending to multiple networks and any posts are unsuccessful,

9 October 2020

  • fixed

    Hootsuite Dashboard

    fixed YouTube link previews in Composer

    YouTube URLs now generate link previews when you’re creating your social posts in Composer.

8 October 2020

  • improved

    Hootsuite Amplify

    improved Track how your users are interacting with your externally shared Amplify content

    Amplify users can view and share content via email using our weekly digest or when admins use the email button on the stream. We’ve updated the reporting to include how this externally shared content is performing with users:

    • Emails or Amplify workplace posts that admins are already sending today count towards Amplify share metrics
    • Share flow from email/workplace encourages users to onboard with a similar share flow to what they would use in the Amplify app to increase familiarity and increase ability to record adoption.
    • When new users receive a “this week in Amplify” email and are prompted to log into Amplify to share, the newly onboarded user will be counted

7 October 2020

  • improved

    Hootsuite Insights

    improved UI refresh with Insights

    We’ve refreshed the UI in Hootsuite Insights powered by Brandwatch following our platform-wide refresh of Hootsuite back in July. Find the new look in your dashboard with enhancements to performance.


28 September 2020

  • improved

    Hootsuite Impact

    improved Break out post metrics in Adobe Analytics integration

    In the past, account-level and post-level metrics had to overlap to be exported to Adobe Analytics. Now, you can split out account-level and post-level data into separate, custom events and expand on the Impact metrics dictionary to analyze metrics specific to your posts.

22 September 2020

  • fixed

    Hootsuite Dashboard

    fixed Analytics PDF Export (Arabic)

    Fixed an issue that caused Arabic characters to be turned into symbols when exporting as a PDF from Analytics.

  • new

    Hootsuite Impact

    new Measure the performance of your LinkedIn videos

    Now available in Hootsuite Impact in standalone and Hootsuite Analytics: track your video consumption more easily with revamped metrics that give you the full context.

    In addition to the previously included metrics, video metrics will also be included with reactions, impressions, shares, comments, and clicks. You’ll also see these metrics on the previous 500 posts per active LinkedIn connection.

    For more information on the metrics available, please check out the Impact Metrics Dictionary under the LinkedIn tab.

  • improved

    Hootsuite Impact

    improved Impact Content enhancements

    We’ve made some updates to improve the performance and functionality of your Impact Content:

    • By default, you’ll see 100 posts instead of 10 in the UI, with the ability to load up to 1,000 posts
    • When exporting to CSV, you can include up to 1000 posts.
    • ROI is now included as a column.
    • When configuring your columns, you can now hover over to get a description of the metric for quick context.
    • Filters have been simplified with the different categories flattening into one encompassing field as tags, so you don’t need to keep track of which category is relevant.
    • When filtering, Impact now suggests tags as you type to make it easier to select the correct one.
  • new

    Hootsuite App Directory

    new New Shopview app for Shopify users

    Share products from your Shopify stores to your social networks with Hootsuite and reply to tweets with products from your store.

17 September 2020

  • new

    Hootsuite Mobile App

    new Manage your digital assets with the new Dash app

    Quickly find the right image for your social post without leaving Hootsuite. Dash uses AI-powered auto-tagging to organize your digital assets.

17 September 2020

  • new

    Hootsuite Impact

    new Paid and organic templates to get you started quicker

    We’ve added five new Impact report templates in Analytics to help you monitor key metrics across all your social accounts with the click of a button:

    • Facebook Overview: Paid & Organic
    • Instagram Overview: Paid & Organic
    • Linkedin Overview: Paid & Organic
    • Twitter Overview: Paid & Organic
    • Youtube Overview

    Start with templates and customize as you like. When you’re ready, schedule to send weekly or monthly.

9 September 2020

  • new

    Hootsuite Insights

    new Take the guesswork out of social listening

    Turn data into insights faster with Iris™, your personal AI analyst. Cut through the noise, uncover emerging trends, and spot important conversations that others miss.

    • Save time. Iris automatically detects significant peaks in conversation and analyzes the causes, saving you from sifting through data yourself
    • Don’t miss a thing. With millions of conversations happening in real time, Iris spots previously invisible insights so you can be confident you’ve got the full picture
    • Benchmark your analysis. Getting a second opinion is always a good idea. Compare your analysis to Iris’s and get the best insights from both worlds.

  • new

    Hootsuite Insights

    new Get more context around the conversations that matter

    Use the new topic wheel in Hootsuite Insights saved searches to get more context, with key conversations broken down into subtopics. You can click any keyword to see linked mentions.

26 August 2020

  • improved

    Hootsuite Dashboard

    improved Drag to resize your Analytics tiles

    Now it’s easier to resize your tiles in Hootsuite Analytics: Just hover over the bottom right corner and drag to your desired size. We’ve also added more size options to fit in your reports.

21 August 2020

  • improved

    Hootsuite Dashboard

    improved More context around social network disconnections

    To help you quickly resolve social network disconnections, we’ve updated disconnection messaging to include more details about the reason for disconnection.

19 August 2020

  • improved

    Hootsuite Dashboard

    improved In-product tips to simplify posting

    To make it easier to create and schedule posts, we’ve added more user education to help you work around known limitations in Composer.

    • New tips and workflow changes make it easier to switch organizations, remove grey bars bordering LinkedIn posts, and make location tagging selections that get more accurate results.
    • New messaging informs you when options are unavailable for the profile type you’ve selected, such as video posts for LinkedIn personal profiles, mentions for LinkedIn and Facebook personal profiles, and publishing to Facebook personal profiles.

16 August 2020

  • new

    Hootsuite App Directory

    new New Competitor Monitoring app: Synapview

    Synapview allows you to easily monitor your competitors and hashtags that are relevant to your business on multiple social networks. Supported networks include Instagram, Facebook, Twitter, YouTube, and LinkedIn. No account required.

10 August 2020

  • new

    Hootsuite Amplify

    new A new integrated experience with the Social Selling Dashboard

    Amplify has moved into your main Hootsuite Dashboard to make it easier to access for social sellers. You’ll be able to quickly access other areas of Hootsuite such as the Analytics Social Selling Leaderboard.

30 July 2020

  • fixed

    Hootsuite Dashboard

    fixed Facebook response window returns to 7 days

    In April 2020, Facebook extended their response window to 21 days to help businesses manage larger messaging volumes due to COVID-19. As of July 30, the response window has been restored to the original 7 days. We’ve updated product alerts to let users know if they try to respond to a message older than 7 days.

29 July 2020

  • fixed

    Hootsuite Dashboard

    fixed Instagram video aspect ratio

    Resolved an issue where the Composer was not displaying an error for videos being posted to Instagram that did not meet the required video aspect ratio.

  • fixed

    Hootsuite Dashboard

    fixed Analytics email download error

    Resolved an issue where when attempting to download an analytics report from email, users received the error “wrong link error.”

28 July 2020

  • improved

    Hootsuite Impact

    improved Visually differentiate between paid and organic Impact connections

    We’ve made it easier to see the difference between your paid and organic Hootsuite Impact connections in Hootsuite Analytics reports.

    • Icons: We’ve updated the icons so that the paid icons are in black and the organic icons are in color
    • Text: When hovering over a tile for more details, you can see which platform the data is being pulled from


    Image may contain: text that says 'f Link Click > Impact Connec... f Reach Link Click > Impact Connection Link Clicks ABC Company Compare by Impact Connection Data Provider Compa Impact Platform f Facebook Ads'

  • improved

    Hootsuite Insights

    improved More helpful error messages in quick search

    We’ve updated Quick Search error messaging to give you clearer instructions on what you’ll need to do to fix any issues to get searching quicker.

27 July 2020

  • fixed

    Hootsuite Dashboard

    fixed Facebook Activity stream not updating

    Resolved an issue where the Facebook Activity stream was not updating and displayed no content.

23 July 2020

  • new

    Hootsuite Dashboard

    new Publish Instagram Stories with Hootsuite

    You can now create and schedule Instagram Stories with Hootsuite! Manage stories with the rest of your social calendar, then fine-tune and publish them on mobile when they’re ready to go. Check out our step-by-step guide.

20 July 2020

  • new

    Hootsuite Academy

    new New videos on using Google Ads

    We’ve updated our Advanced Social Advertising course with 8 new videos that dive deep into advertising with Google Ads.

  • improved

    Hootsuite Academy

    improved New videos on social marketing with LinkedIn

    We’ve updated our Social Marketing course with new video content on using LinkedIn as a community building and marketing tool. For a sample, watch Building Your Community with LinkedIn.

  • new

    Hootsuite Dashboard

    new Save time with suggested replies in Inbox

    We’ve made Inbox a little smarter with machine learning that analyzes your saved replies and adds a Suggested badge to replies that are frequently used for similar messages. Over time, this will make it easier for Inbox users to provide fast, relevant, on-brand, personalized responses to customers.

15 July 2020

  • new

    Hootsuite Dashboard

    new Check out the redesigned Hootsuite dashboard!

    We’re beyond excited to announce that we’ve redesigned the Hootsuite dashboard (desktop and mobile) with a fresh new look and a bunch of usability enhancements. Sign in now and click the opt-in button to give it a try today!

    Here are a few improvements we’ve made:

    • Streamlined and simplified left navigation
    • Made the Compose button available on every screen
    • Organized streams into boards in a new left panel so they’re easier to scan
    • Updated design and colors for a clean, unified feel
  • new

    Hootsuite Amplify

    new Integrated Social Selling Experience

    Keep the seller in one window while they post, engage and measure in the Hootsuite Dashboard for a smoother and intuitive user experience.

    Additional Improvements include:

    1. Social profile visibility: Added visibility in the share flow that allows users to see which of their social profiles they are sharing to
    2. Multi network sharing: Post to Amplify in Hootsuite Composer - choose as many networks to post to
    3. Authentication: Amplify will recognize if a users is already authenticated within Hootsuite

  • improved

    Hootsuite Dashboard

    improved Improvements to Analytics report templates

    Hootsuite Analytics report templates now compare the current period to the previous timeframe by default, helping you get useful insights faster. We’ve also updated the thumbnail images of report templates so they look great in any resolution.

14 July 2020

  • improved

    Hootsuite Dashboard

    improved Accessibility Improvements

    We’ve made adjustments to headings, navigation, buttons, and text to make the dashboard more accessible to everyone. This also includes adding alt text to images. You’ll find these updates in:

    • Composer
    • Media library (including auto-populating alt text for free images and GIFs)
    • Auto-scheduler
    • Bulk composer
    • Planner
    • Post Performance
    • Reports

13 July 2020

  • new

    Hootsuite Academy

    new Monthly product update

    Here’s a quick tour of what’s new in the Hootsuite dashboard for the month of July.

6 July 2020

  • new

    Hootsuite Mobile App

    new LinkedIn multi-image publishing in mobile

    You can now also attach multiple images (up to 9) to LinkedIn posts in the Hootsuite Mobile Composer. See this help article for more information.

  • new

    Hootsuite Dashboard

    new In-product assistance

    Get easy access to help articles right within Hootsuite without opening another browser tab! On the Help menu, click Product Help to search help articles while you continue working in Hootsuite.

2 July 2020

  • fixed

    Hootsuite Amplify

    fixed Older posts missing associated images

    Resolved an issue where some older Amplify posts were missing their associated image within the Amplify Admin app stream.

30 June 2020

  • improved

    Hootsuite Dashboard

    improved Hootsuite Analytics now has more Instagram Business Metrics

    See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics:

    • Post-level (photo, video and carousel posts)
      • Engagement
      • Impressions
      • Reach
      • Saves
      • Video views
    • Profile-level
      • Impressions
      • Reach
      • Follower count
      • Email contacts
      • Phone call clicks
      • Text message clicks
      • Get Directions clicks
      • Website clicks
      • Profile views
      • Audience

    For a full list of metrics with definitions, see this help article.

  • new

    Hootsuite Dashboard

    new Amplify Leaderboard now in Hootsuite Analytics

    Review your Amplify engagement metrics in Hootsuite Analytics with the new Amplify Leaderboard section (under Quick Views). Amplify users who have access to Hootsuite Analytics can review their performance for available engagement metrics compared to their peers through the leaderboard. For more information, see this help article.

26 June 2020

  • improved

    Hootsuite Impact

    improved Custom Calculated Metrics now split out to post or platform type

    Hootsuite Impact users can now use an expanded metrics library to create and organize custom calculated metrics based on type of formula: post or platform. Calculated metrics will appear both in Hootsuite Impact and in Impact in Hootsuite Analytics.

17 June 2020

  • new

    Hootsuite Dashboard

    new New report: Team Performance Dashboard

    You can now export a PDF report of your Team Performance Dashboard. This feature is available to all team admins. Learn more in this help article.