What’s New in Hootsuite

You can now measure the performance of videos you share on LinkedIn with new metrics including views and time watched.

When testing multiple audiences, you can now split test saved audiences created on Facebook against saved audiences created in Hootsuite Ads.

Channelview Insights adds powerful YouTube analytics to your Hootsuite dashboard. Analyze your channels and videos, create reports, and grow your channel's following. Learn more about the Channelview Insights app here.

Now you can schedule and post video to your Instagram Business account directly from the Hootsuite dashboard. To learn more about enabling direct publishing to Instagram business profiles, see this help article.

You can now select Marketplace and Instant Article as placements when creating Facebook campaigns in Hootsuite Ads.

The Hootsuite Ads campaign approval workflow now supports campaigns created in either Hootsuite Ads or Facebook Ads Manager. To learn more about campaign approvals, see this help article.

Amplify users can now use the new and improved Composer to draft and save content for Amplify.

Panoramiq Insights adds powerful Instagram analytics to your Hootsuite dashboard. Analyze account activity, follower demographics, and the effectiveness of your posts and Stories—all in Hootsuite. Learn more about the Panoramiq Insights app here.

Choose from three new bidding strategies when creating Google Ads campaigns: manual cost-per-click (CPC), enhanced CPC, and target cost-per-acquisition (CPA).

When scheduling reports from Hootsuite Ads, you can now customize time and time zone.

Hootsuite Ads now supports a 1:1 image ratio for Facebook ads and a 4:5 image ratio for Instagram.

When replying to a comment from the Instagram Business My Post stream, the Instagram handle being replied to is now automatically added to the reply.

Enterprise customers can now set up keyword-based rules to automatically assign Inbox messages to the best team to address the customer’s query. To learn more about automated assignments, see this help article.

New exportable report templates in Analytics let you measure your performance on Facebook, Twitter, Instagram, and LinkedIn.

A new image editor in the new compose experience lets you crop your image to a custom size or auto-crop to a preset aspect ratio for the social network of your choice. To learn more about editing images, see this help article.

You can now reshare content from the Instagram hashtag search stream for Instagram Business Profiles. To learn how to add a search stream, see this help article.

You can now import your saved audiences from Facebook into Hootsuite Ads when creating Facebook ad campaigns.

You can now copy existing campaigns or campaign drafts, or delete completed campaigns or unused drafts. Plus, new filters make it easier to find and access your draft campaigns.

You can now clone an existing ad group when building or editing your Google Ads campaigns.

Easily monitor what your audience is saying about your LinkedIn content, and quickly respond to public comments on your posts in Inbox through the Hootsuite dashboard and mobile app.

The Streamchat Basic app helps you easily monitor and respond to Facebook messages and comments.

You can now track your monthly spend on posts boosted through Hootsuite. To learn more about boosted post budgets, see this help article.

Using Facebook’s lookalike audience capabilities, the new recommended audience feature lets you easily reach new audiences with your boosted posts.

You can now boost posts from the Promote tab within planner.

According to LinkedIn, video content sees five times more engagement than other types of LinkedIn content. Drive higher engagement by publishing video to your LinkedIn Page in our new compose experience.

You can now tag Facebook and LinkedIn pages when composing messages for these networks in the new compose experience. To learn more about tagging Facebook and LinkedIn pages in your posts, see this help article.

You can now add a keyword filter to your RSS feeds, giving you more control over which new posts should be sent out. To learn more about this RSS Autopublisher app update, see this blog post.

You can now share saved searches with your team members and add notes to RSS items that are visible to your team if the stream is shared. To learn more about these Hootsuite Syndicator app updates, see this blog post.

You told us that viewing and exporting analytics reports was sometimes slow. We’ve worked to improve your experience—and reports and overviews are now loading up to 10x faster.

Impact customers that need to report on a custom engagement rate specific to their business KPIs can now create custom calculated metrics. To have a custom calculated metric enabled, contact your customer success representative.

Enterprise customers can now filter scheduled posts by campaign, and create and manage campaigns from the Planner tab.

When you edit a scheduled message, it now opens in the new compose experience by default.

An improved message planning experience on mobile lets you view, edit, and delete messages. You can also tap on a time to schedule a new message. The new features are available in the latest version of Hootsuite for iOS and Android.

Asana helps you organize your team’s plans, projects, and processes. With Asana for Hootsuite, you can select a social media post, add tags, followers, and a comment, and assign it directly to a Asana workspace.

Make your tweets accessible to your entire audience by adding descriptive text (alt text) for Twitter images when publishing in the new compose experience. This ensures that audiences using screen readers—as well as anyone with a slower internet connection—can understand your posts even if they can’t see the image. To learn more about adding alt text to Twitter images, see this help article.

We fixed an issue that caused some users to see a “500 Error” message when connecting a social network.

iOS 12 compatibility issues have been resolved in the latest version of the Hootsuite app (version 3.21.0).

You can now filter by social networks within your inbox on iOS and Android devices.

With this update you can now save templates to your content library, and access templates and images when crafting posts from our new compose experience. To learn more about managing templates and images in your content library, see this help article.

You can now filter post tables in analytic reports by campaign so that you can review results only for those posts associated with your campaign.

You can now add or remove social networks when editing your scheduled posts in our new compose experience.

You can now save draft messages from our new compose experience, then access and edit them as needed later from the planner. Also, when you select a social network for your draft message, you’ll be able to collaborate on that draft message with any team members who also have access to that network.

We’ve integrated Google Ads into Hootsuite Ads—so you can now manage your search ads together with social.

With this new integration, you can:

• Manage search ads and social ads in one place
• Quickly allocate your budget to the best performing ads
• Simplify campaign creation and analysis across Facebook, Instagram, and Google

Watch this video for an Introduction to Hootsuite Analytics, or click here to take the full course.

An issue where Pinterest and YouTube accounts were incorrectly displaying as pinned in the old Compose Message box has been resolved.

Apps can now read and create topics within Amplify, as well as add topics to posts when sending them through.

Customers can now view both an aggregated campaign summary and a per post summary in the overview area, so the overall campaign value can be seen, as well as the total ad spend per campaign.

While creating a new single or auto-boost campaign, customers may now select from Video Views or Reach to be optimized as their campaign objective.

While creating a new Autoboost campaign, users may now select from multiple triggers.

Social channels are now grouped by network, making it easier for customers to find and select multiple channels to filter their Inbox by.

Several improvements were rolled out to ensure more consistency around link scraping results and informing users whenever the link scraping preview feature does not meet their expectations.

Analytics customers can now select two different time frames when editing report dates to compare performance across time periods. This lets customers measure campaign impact, identify trends, and visualize changes in performance year-over-year, month-over-month, or across a custom time frame.

To visualize data across two time frames, tiles must be configured to one of the following formats:

• Line chart
• Column chart
• Number
• List

Inbox is now available in the Hootsuite mobile app! Monitor all Facebook and Twitter private conversations in one view, and easily read and reply to your community—on the go.

Available now on iOS and Android.

When selecting a network to publish to, you can now identify which Instagram accounts are business profiles, and if they have been enabled for direct publishing.

A “Business” label appears next to the handle of Instagram business profiles, and an airplane icon appears if a profile has been enabled for direct publishing.

Customers are now able to add locations to their Facebook Page and Instagram Business posts in the new compose experience.

Hootsuite Ads customers can now import data from a Google Sheet (CSV format) into Hootsuite Ads or export data from Hootsuite Ads into a Google Sheet. This lets customers sync contacts with third-party systems, such as CRMs.

With the new Stackla assets app, joint Hootsuite and Stackla customers can access assets they have saved in their Stackla account and add them to posts while publishing messages in Hootsuite.

With the new Streamchat app, customers can add chatbots for Facebook Messenger and Line to their Hootsuite dashboard. Customers can also combine automated and human responses to answer user questions, respond to comments, and much more.

Customers can now filter their Inbox by individual social channel to focus on one profile at a time and surface the most important messages.

Customers can now export their Post Performance table within Analytics in a CSV or Excel file. All configuration settings such as custom columns, filters and sorting criteria are preserved during the export.

With the addition of Inbox to the Hootsuite Dashboard, customers can now easily monitor all Facebook and Twitter private conversations in one view, and easily read and reply to their community. Inbox displays messages in threaded conversations and allows for easy collaboration between teams with assignments, filtering, and message tagging.

The experience of searching and adding metrics from the Metrics Library Drawer within Analytics has now been enhanced for better discoverability of metrics, which are now sorted in alphabetical order.

Customers are again able to search for and @mention Facebook Pages through the classic compose box within the dashboard.

The KAWO app for Hootsuite allows joint KAWO and Hootsuite customers to easily track content on WeChat and Weibo. Customers can review posts scheduled by their team and monitor the latest content stats within the Hootsuite dashboard.

To align with Facebook’s new requirements, Amplify now has a new sharing flow that is based on Facebook’s native ‘Share Card’. 

This new version includes several fixes, such as scheduled posts not appearing in Publisher, empty search results for Twitter streams (Android), @mentions not showing links in Twitter detail view (iOS).

The new Planner within the Hootsuite Dashboard is now out of beta and we have started a gradual release to all customers, to be completed over the next few weeks. It provides a better scheduling experience, allowing users to more easily view, manage and edit their scheduled content.

Enterprise customers with Brandwatch accounts can now monitor and respond to trends and gain valuable competitive insights from 90M+ non-owned channels all from within the Hootsuite dashboard.